We are currently approaching a major industry shift in digital advertising.

Wendy Pouw, Managing Director of IAB Netherlands, shares her opinion on the status of the digital advertising industry. She has a strong opinion on the upcoming challenges as the disappearance of the third party cookies, increasing privacy standards, and issues with personalized advertising.

With the launch of iOs 14 there will be tactonical shifts for performance campaigns with the new privacy opt-in standards that are being intorduced. What opportunities do we see and which roads we will take as Adello?

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