Being for more than 12 years on the market, we, at Adello, have experienced all rapid changes in the advertising industry. Yet, our mission has remained the same – to exceed сlients’ expectations and raise the quality standards of mobile advertising. The creative support of ad campaigns is one of our main focuses.

In this edition of AD.INSIDER, we are going to answer some distressing questions about creativity in advertising. During his conversation with Anna Pak, Frank Bodin, President of the ADC Art Directors Club Switzerland, shared some insights and personal opinions on the creative challenges and their solutions in the advertising industry.