Why do the brands go to the metaverse? The main reasons include the maintenance of high technological standards and being youth-friendly. But what’s more important, retaining customers’ focus in a world of overflowing information is getting more and more difficult. The metaverse is here to provide an absolutely fresh interactive experience for the clients. 

In this edition, we have spoken with Olivier Bureau, the Co-Founder of Exlusible, about why brands should prioritize Web3 communities while integrating the metaverse in their marketing strategy. 

Also, Daniel Renggli, a Marketing and Communications Expert, shared in his article how to empower the marketing team by using innovative tech realities.