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Content marketing plays several various roles in business. When we speak about B2B, thanks to the unique, useful, and expert content, the brands are able to acquire an audience and create a network of professionals. In the new Adello edition, we will get you acquainted with Benjamin Shapiro, the founder & CEO of I Hear Everything, host of the MarTech & Voices of Search podcasts. In his story, he tells about his challenging path to becoming a successful podcast host and shares the tips for quality B2B content creation.

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