From black-and-white newspaper ads to AI-driven chatbots, the trends in marketing come and go, pushing marketers to apply and leverage new technologies. Next year, however, many businesses will continue growing primarily by leaning on the three strong pillars - relevancy, inclusion, and sustainability - but new technologies will make it more exciting.
In this issue, Simon Kingsnorth, entrepreneur and accomplished marketer, shares his opinion on the top digital marketing trends to expect in 2023. In addition, we follow Apple's second attempt to enter the mobile advertising game, which this time may prove victorious as they think more about long-term strategy. Finally, we tried one of the most successful VR games that made me shiver, Half-Life: Alyx. Highly recommended!