VR and AR used to be in the past “the technology of the future”. Today we witness how virtual and augmented reality transformed into the “ordinary presence”: AR apps on the phone, VR glasses at home for playing games, and scientists in Virtual reality headsets making important research. Now we, as users, are in the stage of exploring all the potentials of this technology and bringing them to life. This week we had an interview with Gabriele Romagnoli, Head of Business at ShapesXR, Senior Advisor at iconomy. In our conversation, we discussed the hidden potential of VR/AR, their limitations, and the future.