This edition is featuring David B Horne. The four letters to start-up success! FACE: Fund, Acquire, Consolidate, Exit developed by David B Horne, a serial entrepreneur and author of the book “Add Then Multiply – How small businesses can think like big businesses and achieve exponential growth“. In this edition of Adello Magazine, David B Horne talks about the opportunities that start-ups have in the current economic crisis if they are well-positioned for investors and think like a large corporation but act as agile as a start-up.