This edition is featuring Michel Jordi. Michel Jordi is the creator and founder of the Swiss Ethno Watch and LE CLIP. He pioneered Swissness with the legendary Swiss Ethno watch in 1991. Jordi established his brand internationally with a successful image transfer and a complete line of accessory products. In 2018 he received the “Leadership Award” from the EU Business School, Barcelona. His article focuses on the importance of wearing masks to protect each other.