Creativity in marketing and advertising was once solely a human endeavor. Today, AI stands at the forefront, effortlessly crafting art, articles, and music, often surpassing human abilities.

Despite concerns, AI can be a valuable tool when wielded wisely. Its effectiveness relies on the user's judgment.

Marketing and advertising are complex due to their human-centric nature. AI, while adept at specific tasks, can't fully grasp the intricacies of human thought, emotions, and subjectivity.

In this edition, we interview Minas Theocharidis, CEO of Minds, who shares insights on using creativity wisely. We explore how AI can benefit marketers while preserving human creativity.

Remember, humans still hold the key. Let's embrace AI's potential wisely and stay ahead in the game.