We are happy to announce that we are featuring Olivier Laborde, Director of Innovation and Digital Transformation in the banking and insurance sector, as well as Advisor, Speaker and Author in this issue. Olivier is passionate about implementing cutting-edge solutions that elevate the customer experience to new heights.

The use of gamification has become a popular trend in recent years to enhance customer experience and improve brandloyalty. By incorporating game design elements and mechanics into non-game contexts, businesses aim to make non-game activities more enjoyable and motivating, tapping into people's natural desires for achievement, competition, and recognition.