Today it is clear that third-party cookies are not welcomed in the marketing world anymore. While some are still trying to harness the last bites of questionably collected data, Jessie Lizak kindly reminds marketers that first-party data collection can contribute to business growth.
For those who feel that the zero- and first-party data is not enough, we introduce the most innovative privacy-friendly cookieless alternatives to continue offering relevant and personalized marketing services!
