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It is always breathtaking to read the news from the high-tech world. The last week was especially saturated with different events: from the news about the development of LaMDA by Google, and to the Apple Worldwide Developer Conference. Devoting this edition to High-Tech Marketing, we have invited Barry Rabkin as an honored Adello author. Barry has shared his insights on the marketing strategy and tactics in autonomous vehicles, drones, and industrial robotics and his vision for the future of robotics in our lives.

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