Technological innovations changed the way we search and consume information. While search engine algorithms are getting more sophisticated, ranking high is still crucial for marketers. SEO is not one-ingredient-recipe for more traffic, leads, and sales. Nevertheless, it should be on “the first page” of any marketer’s agenda. In this edition, Damon Burton shares all you need to know to get started with the SEO optimization of your website. What to start with if you are a beginner in SEO? What question should you ask SEO agencies? And what if you don’t even need SEO services at all? Read about mastering the SEO in the new Adello Magazine.