Advocacy marketing aims to get employees, customers, contractors, and other stakeholders to share your products and services with people they know. On top of that, customer advocacy can help turn loyal customers into advocates for your brand. However, advocacy marketing is too often overlooked by companies, despite its accessibility and effectiveness. B2B marketers can miss out on many opportunities if they do not turn their marketing efforts into customer advocacy. In this edition, Marissa Pick will share with you how to use the whole potential of customer advocacy for your business and how to benefit from it.