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Remember how 25 years ago when the Internet just started its expansion the leading tech companies were claiming that the Internet stands for the future? Back then many companies were trying to get into it without exact knowledge about Web 1.0.  The Web 3.0 and the new Internet, where the metaverse is part of it, are already here. Today we see the same picture: everyone wants their business to be a part of the metaverse, but only a few are ready for that. Bertrand Blancheton in his article together with Adello Magazine described what steps the company must undertake in order to smoothly integrate the metaverse in their business. 

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