We at Adello believe that marketing can be exceptional when tied to human behavior. By understanding who, when, where, and how, companies can build trust, awareness, and human-centric brand positioning. This year, we will dive deeper into the most exposed industries and interview top marketing experts to share their vision and recommendations on running a profitable business in 2021.

In this first edition, we focus on the tourism & hospitality industry with Yoann Pahud Hernandez, the Director of Sales & Marketing at The Ritz-Carlton Hotel de la Paix, Geneva. Yoann shared how to deal with the post-pandemic recovery and create new touchpoints with the local audience.