The B2B industry is facing many challenges in this time of economic recovery. 2020 has been a year full of opportunities for some and of paradoxes and difficulties for others. In this edition of Adello Magazine, Silena Severini, CEO, and Founder at LeMarket, will talk about the need for digitalization, the role of experts advisors, the importance of content, community building, and the integration of sales and marketing in the B2B sector.