This edition we devoted to two widely discussed trends that took over the digital marketing world in 2022: video and metaverse.

Customer journey is essential while planning the video marketing strategy. Adrian Sandmeier, the author of the bestseller book on Amazon “Video marketing For Marketers" and the founder of youstream, shares the same opinion. In this edition, he discloses the secrets of successful video marketing, good production and proves the importance of the audience while building the strategy.

From the Adello side, we are keeping to share the ideas from our latest panel discussion about metaverse. We explained in detail the mechanisms behind the metaverse by explaining its ecosystem.

And in the end, we described how metaverse and video can cooperate together and how marketers will benefit from it. Enjoy reading! 😉