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When a marketer works with a luxury brand, they can suddenly discover an absolutely new world. This week, together with Sarra Dadoul, the General Manager Brand & Business Unit, Member of the Swiss Women Board Members Club, we dive into the luxury marketing segment. What channels do consumers of luxury goods prefer? How can they be influenced by marketing? And how are new technologies such as metaverse or NFT changing this segment? 

Beyond that, in this edition, we will tell you how the usage of avatars in everyday life has changed, and share a review of the first VR film, "We Met in Virtual Reality".

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