The digital revolution, fueled by big data, AI, and automation, is revolutionizing consumer engagement with targeted campaigns, real-time analytics, and personalized interactions.
Automation has significantly improved efficiency in performing repetitive tasks, and the growing importance of data analytics has led to an increased demand for individuals with new skill sets. In today's marketing landscape, professionals need to possess a versatile skill set that encompasses technology, analytics, and creativity.
In our latest magazine edition, we delve into one captivating transformation in this realm: Digital-out-of-Home (DOOH) advertising. Tim Berkefeld, an accomplished expert in Programmatic DOOH at Brand Community Network (BCN), unveils the evolution of this traditionally static medium towards digital technologies. Witness the emergence of dynamic and contextually relevant content in DOOH.