Digitalization has become an integral part of how fashion brands interact with their consumers. In addition, digital marketing tools are changing the entire fashion industry.

In this edition, we discussed why digitalization in the fashion industry is important with Frida Ekholm. She gave advice on how to adapt digitalization for fashion brands and what to pay attention to while implementing digital. 

Moreover, in this edition, we disclosed the popularisation of NFT in the fashion industry and how it expanded the apparel market. Discover the presence and the future of fashion in our new edition!