Blockchain, by design, is supposed to be inclusive. In fact, this technology offers a freer, safer and fairer environment for financial transactions for all. Today, however, inclusiveness in this field is in crisis. For example, women constitute only one-third of the workforce in this industry.
Lavinia D. Osbourne is the Founder of Women in Blockchain Talks. Her goal is to engage people of marginalized or underrepresented groups and show the life-changing and world-changing potential of blockchain. In her article, she shares how to get blockchain's inclusivity back on track.
We are living in a post-pandemic time. And, as some of you have already noticed, post-pandemic is not equal to pre-pandemic time. In fact, the crisis is not over, and some businesses still face post-pandemic effects, and consumer spending pullback is one of the most common. How to recover and adapt to those times? In this edition, Megan Conahan, Executive Vice President at Direct Agents, shares her experience and offers 6 tips on how to survive the post-pandemic consumer spending pullback.
It is always breathtaking to read the news from the high-tech world. The last week was especially saturated with different events: from the news about the development of LaMDA by Google, and to the Apple Worldwide Developer Conference. Devoting this edition to High-Tech Marketing, we have invited Barry Rabkin as an honored Adello author. Barry has shared his insights on the marketing strategy and tactics in autonomous vehicles, drones, and industrial robotics and his vision for the future of robotics in our lives.
Content marketing plays several various roles in business. When we speak about B2B, thanks to the unique, useful, and expert content, the brands are able to acquire an audience and create a network of professionals. In the new Adello edition, we will get you acquainted with Benjamin Shapiro, the founder & CEO of I Hear Everything, host of the MarTech & Voices of Search podcasts. In his story, he tells about his challenging path to becoming a successful podcast host and shares the tips for quality B2B content creation.
More and more major corporations have embraced the metaverse concept, seeing the potential of the virtual marketplace for their business. Why? Because everything related to the metaverse opens investment opportunities, and the metaverse itself has the potential to become an extension of the Internet.
If you decided to take the red pill and see how deep the rabbit hole goes, then this edition is for you. Tony Moroney, Founder & Managing Partner of Beta Digital, Co-Founder of The Digital Transformation Lab, and Lecturer at IMI & MTU, shared his experience and advice on how organizations can succeed in the metaverse.
In addition, we will look at the future of social media in the metaverse and review another video game that can keep you entertained.
On the NFT popularity peak, some who want to enter this field are wondering: where should I start? Meanwhile, others begin to doubt the NFT and its safety.
Web 3.0 was supposed to become an absolutely new and safe space for Internet users. However, according to Tim Moore, it's important to know a number of rules before one steps into the Web 3.0 and NFT market.
Virtual and Augmented reality devices are no longer just entertainment for geeks. In fact, immersive technologies are being used in various fields from production to medicine. Marketing is not an exception. In this edition together with James Watson, we were talking about how VR and AR are changing the landscape of marketing and why immersive technologies stand for the future.
The rapid development of technology and its significance continue to accelerate. This contributes to interest in the next generation of the Internet - the metaverse. The metaverse of the future will be similar to our “ordinary” world where we work, study, and interact with each other. Simply put, metaverse will be a digital copy of our everyday life. Thomas Hutter, the CEO of Hutter Consult explains what are the opportunities of the metaverse we can see in the near future and how soon will the adoption of Web 3.0 take place.
Wise to suggest, that blockchain gaming is another concept, that is intersecting with the metaverse. Adello has interviewed Augustin Romaneschi, member of Crypto Valley Association, founder of Plug to Potential, and blockchain enthusiast, and asked him about the concept of NFT games, its trends, and its future.
Remember how 25 years ago when the Internet just started its expansion the leading tech companies were claiming that the Internet stands for the future? Back then many companies were trying to get into it without exact knowledge about Web 1.0. The Web 3.0 and the new Internet, where the metaverse is part of it, are already here. Today we see the same picture: everyone wants their business to be a part of the metaverse, but only a few are ready for that. Bertrand Blancheton in his article together with Adello Magazine described what steps the company must undertake in order to smoothly integrate the metaverse in their business.
Today it is clear that third-party cookies are not welcomed in the marketing world anymore. While some are still trying to harness the last bites of questionably collected data, Jessie Lizak kindly reminds marketers that first-party data collection can contribute to business growth.
For those who feel that the zero- and first-party data is not enough, we introduce the most innovative privacy-friendly cookieless alternatives to continue offering relevant and personalized marketing services!
Digitalization has become an integral part of how fashion brands interact with their consumers. In addition, digital marketing tools are changing the entire fashion industry.
In this edition, we discussed why digitalization in the fashion industry is important with Frida Ekholm. She gave advice on how to adapt digitalization for fashion brands and what to pay attention to while implementing digital.
Moreover, in this edition, we disclosed the popularisation of NFT in the fashion industry and how it expanded the apparel market. Discover the presence and the future of fashion in our new edition!
This edition we devoted to two widely discussed trends that took over the digital marketing world in 2022: video and metaverse.
Customer journey is essential while planning the video marketing strategy. Adrian Sandmeier, the author of the bestseller book on Amazon “Video marketing For Marketers" and the founder of youstream, shares the same opinion. In this edition, he discloses the secrets of successful video marketing, good production and proves the importance of the audience while building the strategy.
From the Adello side, we are keeping to share the ideas from our latest panel discussion about metaverse. We explained in detail the mechanisms behind the metaverse by explaining its ecosystem.
And in the end, we described how metaverse and video can cooperate together and how marketers will benefit from it. Enjoy reading! 😉
Thinking about affiliate marketing, one most probably imagines different discounts offers and promo codes. However, affiliate marketing took a different direction in tandem with influencer marketing. Chris Tradgett, the co-Founder at Publisher Discovery, ensures that this marketing model is used for the best benefits for a business, especially in the era of rapid digitalization.
Creating a branding strategy is a long process that requires patience, time, and hard work. Even if you succeed in building a brand, maintaining long-term success might be the challenge. A verified and communicated brand positioning strategy not only stimulates sales but also forms long-term brand loyalty. It helps effectively increase customer trust in the brand and creates a strong competitive edge. In our new Adello Magazine edition, together with An Driessens, we discuss the importance of the strategy of global brand building.
