A blockchain is a decentralized, distributed, and often public digital ledger consisting of records called blocks that are used to record transactions across many computers so that any involved block cannot be altered retroactively without the alteration of all subsequent blocks.

Computer software program which enables you to access content on the World Wide Web.

An agency that offers a restricted service, e.g., it does just creative work and not media planning.

Percentage of initial visitors that, instead of remaining on the website, “bounce” to another one.

When blind links produce web visitor traffic.

A hyperlink in the form of a text or picture, which does not mean where it leads to.

An ad too big for the area in which it should fit.

When you need to unfold or scroll to see the ad.

A type of advertisement situated on a webpage, which appears as a box, bar, or column.

Most important data routes between interconnected networks and dominant routers online.