This type of gateway is a dominant model of virtual worlds controlled by a single entity. Typically, one person or group is in control and operates the entire metaverse.

Cryptocurrency is digital assets that also function as a medium of exchange.

Cloud or cloud computing is currently the preferred way to run computers in a data center. The cloud represents the approach of separating the physical hardware, such as servers and storage, from the actual software - the operating system and applications.

Click-Through Rate. It is a ratio indicating how many people viewed the webpage and how many clicked on an ad.

Call To Action. It is a marketing message that pushes visitors to act in a certain way, e.g., sign up for a newsletter.

Customer Relationship Management. How a company manages interactions with its customers.

Technology used to create advertising material.

Same as CPM but used just when it refers to a targeted campaign.

Cost Per Transaction. The advertiser pays for the ad, just when the visitor who clicked on it buys the product or service or generates a transaction.

Cost Per Sale. The advertiser pays for the ad, just when the visitor who clicked on it buys the product or service.