Advertising messages not perceived as such by a conscious mind.

A website on which visitors stay longer than usual.

The records kept by an ad serving software about every time an ad is served and clicked.

When the advertising campaign starts.

Optional standards (dimensions, sizes, names) for online advertising made by the Interactive Advertising Bureau.

Pay to sponsor a part of your website to increase brand awareness.

The testing of two or more advertisements sent to different groups to see which ad is the most effective.

Or “jump page” is a special entrance to a website in the form of a large window.

A software program constantly browsing the internet, from one link to the next.

Unsolicited commercial messages sent online to a large number of people.