Latest Insights on Metaverse, Digital Marketing, Technology

AI Influencers Are Taking the Stage

Virtual influencers are not new. Yet, a couple of years ago, the Instagram audience was admiring Miquela, an influencer, model, and singer who is a 3D character created by Trevor McFedries and Sara DeCou. Not to mention, she is one of the most famous influencers of that kind and even earned recognition from Time Magazine […]

Adello and LAB51 Are Unpacking Apple Vision Pro: Take a Glance at the Future

On February 28th, Adello organized a unique event, Take a Glance at the Future Apple Vision Pro Live Experience. This event welcomed anyone interested in new virtual technologies and the Metaverse, offering insights into how these advances will define our digital future. Also, the guests were one of the first in Switzerland who tried Apple […]

Standing out in an Oversaturated Market

Frontify has recently conducted research on the relationship between brand and marketing. The results, indeed, were surprisingly shocking. They found out that 92% of brands face challenges in standing out in an oversaturated market. Marketing is often seen as a battleground with differing priorities: Performance versus branding and creativity versus rationality. Nevertheless, these aspects must […]

How Video Making Became A Crucial Part of Digital Marketing Strategy

In the ever-evolving landscape of digital marketing, one trend has solidified its importance more than any other: the rise of video making. This transformation didn't happen overnight. It results from years of technological advancements, shifts in consumer behavior, and an unquenchable thirst for engaging content. Today, we delve into how video-making became an indispensable tool […]

Mobile Meets AI: Samsung Unveils Galaxy S24 Series

AI-Driven Innovations Set to Transform User Experience Samsung has once again made a significant leap with the introduction of the Galaxy S24 series. This latest lineup, comprising the Galaxy S24, S24 Plus, and S24 Ultra, continues to impress with its high performance. However, the real game-changer in 2024 is the advanced artificial intelligence capabilities integrated into […]

Omnichannel Marketing: The Presence and The Future of Marketing

It’s been a while since we recognized omnichannel marketing strategy as one of the most effective methods of marketing. Unlike multichannel marketing, omnichannel marketing emphasizes a seamless customer experience across all platforms. This cohesion results in higher customer satisfaction and loyalty, as it leverages shared data and analytics for better targeting and personalization. Although more […]

Computer-Generated Imagery (CGI) in Advertising: Transforming Fantasy into Reality

In August 2021, the Internet became abuzz with one viral video. It shows a train, designed to resemble a bottle of Bordeaux wine, cruising through the streets of Bordeaux, France. Immediately, this video raised debates and curiosity on social media, whether the remarkably realistic train was actually real or simply a 3D model. In reality, […]

The Emergence of Social Commerce

Social commerce is forecasted to grow 3 times faster than e-commerce. According to Accenture's report, shopping on Social Media Platforms is expected to reach $1.2 Trillion globally by 2025, overtaking e-commerce. What has provoked such fast growth of social commerce? In fact, there are several factors that influenced such a significant rise. The first of […]

Adello Wins Gold at the 2023 Viddy Awards for AI Solution

Adello, a Swiss/US AdTech pioneer with 15 years of experience in developing proprietary AI for marketing and advertising solutions has become a Golden Winner of the Viddy Award 2023 in the category of AI technology. With its latest product launch, GP – Contextual Targeting for Video Advertising, Adello offers an innovative approach to analyzing, identifying, […]

Prepare for the Future: Digital Marketing Trends in 2024

We all acknowledge that measuring the effectiveness of digital advertising campaigns is crucial for business success. Apart from the many various factors that can influence the flow of the campaign, let’s talk about the importance of staying up-to-date and adaptive. The world is changing, society is changing, and so are our behaviors, needs, and demands; […]

AI for Video and TV Advertising: Insights from Adello's Event #30

On October 26th, Adello, together with its partner AdConnect, hosted an invitation-only event - "AI for Video and TV Advertising". Speakers Luc Reinert, the Business Development Manager at Adello, extended a warm welcome to the thirty invited guests. In his presentation, he traced the development of AI and how Adello has been using it in […]

Ideas and Inspiration for Mobile Marketing Campaign

From sidekick to superstar—that's the mobile marketing journey in a nutshell! No longer in the background, it's now the star of the show in digital marketing. Why? Because smartphones have become the pocket-sized portals to our world, and companies are cashing in. In the marketing limelight, mobile isn't just a channel; it's the stage where […]

YouTube's Shift: Relaxing Controversial Topic Guidelines to Enhance Ad Revenue Possibilities

In a groundbreaking move, YouTube has announced revisions to its controversial topic guidelines, ostensibly to broaden advertising revenue opportunities. This decision follows months of deliberation and feedback from both creators and advertisers. Background Over the years, YouTube's stance on "controversial" content has been the subject of intense debate. The platform has, in the past, demonetized […]

How to Boost Retail Holiday Revenue with Geotargeted Ads

Can you believe that summer has already passed us by? With October approaching its end, it's time to start thinking about the upcoming holiday season. According to a recent survey of US consumers, 50% of shoppers planned to start their holiday shopping no later than October, with 26% planning to forgo Black Friday entirely. Surprisingly, over half […]

Drowning in The Video Ocean: How to Make Your Video Ad Campaign Outstanding

In 2023, video content reigns supreme, not only in marketing but in our daily lives. Today, let's delve into its impact on marketing specifically. The truth is that video has usurped static images as the dominant medium. The rationale is simple: it effortlessly captures our attention with its dynamic nature, far more than static images […]

How Generative AI Influences Programmatic Advertising

Artificial intelligence and machine learning have long been familiar concepts to programmatic advertisers, who have been integrating AI tools into their strategies well before the widespread recognition of innovations like ChatGPT. These AI algorithms have facilitated the automation of tasks that previously demanded human intelligence, such as the intricate processes of ad inventory buying and […]

DMEXCO Event 2023 Recap

On September 20, 2023, Adello's team made their way to one of the long-awaited and significant marketing events in Europe – the DMEXCO conference held in Cologne, Germany. DMEXCO serves as a melting pot for various enterprises involved in marketing, offering a plethora of networking opportunities. The event gathers a diverse range of companies—from tech powerhouses […]

AI as a bicycle for creativity in Marketing

When the concept of artificial intelligence first emerged, it was generally envisioned as a loyal companion for humans. However, the notion that AI could evolve into a competitor, or even a threat or enemy, has been intertwined with the idea of AI since its very inception. It's plausible that if AI reaches a certain level […]

Mastering the Fundamentals of YouTube Advertising

Did you know that YouTube users collectively watch over 1 billion hours of video every day? As the second largest search engine on the web, YouTube's influence is undeniable. With availability in 80 languages and accessibility in more than 100 countries, its reach is truly global. Notably, 62% of businesses have recognized the platform's potential […]

The Real Pivot to Video: Programmatic Ad Spend Surges, Leaving Display Behind

It is not a secret that programmatic ad spend is experiencing growth year after year. However, not everyone acknowledges that this is largely due to the dominance of video advertising. Insider Intelligence's research reveals that video will be the driving force behind over 96% of programmatic ad spending growth this year. Why is video ad […]

Press Release: FreakOut and Adello Announce Partnership for “GP” across Europe

FreakOut and Adello sign an exclusive partnership to launch GP in Europe after a successful collaboration in Southeast Asia.

Press Release: New addition to Adello: Julian Hänel joins the Sales and Marketing Team

08.08.23, Zurich - Adello, leader in mobile marketing, is delighted to welcome Julian Hänel as a valuable member of its sales and marketing team. With a solid educational background, including a Bachelor's in Business Law and a Master’s in Online Communication, Julian has acquired a profound understanding of business and legal matters alongside expertise in […]

Press Release: Adello Launches Contextual Advertising for YouTube

Zurich, 03 August 2023 - A leading Swiss-US AdTech provider, Adello, is launching an advanced targeting solution for YouTube advertising. This cutting-edge technology empowers the precise delivery of contextually relevant video ads. Traditional methods of targeting on YouTube using cookies and keywords often fall short in accuracy. Many providers primarily focus on channel bookings. Adello is […]

What is Threads and is it a Threat to Twitter?

New Generation of QR Codes: Art Meets Technology (and how to make your own)

QR code technology has become incredibly familiar and is now a standard part of advertising and product experiences. In order to keep track of car parts, a Japanese company first created QR codes in 1994. But they became popular later when people started using smartphones with good cameras. Once people started using smartphones, QR codes became […]

Unreliable AI-Generated Sites Displaying Ads for Blue-Chip Brands

Artificial Intelligence has rapidly emerged as a valuable tool for advertisers and marketers, revolutionizing the industry with its capabilities. However, amidst the advancements, a darker side has emerged, revealing the potential abuse and negative consequences of AI technology. In a concerning revelation, a recent report by the NewsGuard has exposed a troublesome trend within the advertising industry. […]

New VR Headset: Competition Between Apple and Meta. The Race Has Started!

Meta has unveiled its eagerly anticipated VR headset, Quest 3. The CEO of Meta Platforms, Mark Zuckerberg, introduced the mixed-reality device on Instagram just hours before the company's annual gaming conference, the Meta Quest Gaming Showcase. Meta's blog post revealed details about the new headset, including its sleek design, which is 40% thinner than its predecessor. With Color Mixed […]

The wind of change in the DOOH industry

INTERVIEW WITH TIM BERKEFELD How would you describe the DOOH market in Germany? How advanced are the technologies on the market? The DOOH market in Germany can be considered relatively advanced in the European context. Although there is still room for improvement from a global perspective, Germany is well-positioned compared to other countries in Europe. […]

When AI Will Replace Marketers?

With the fast growth of AI technologies on the market, the question of whether AI is the Savior or the Grim Reaper for marketers is inescapable. Previously, we had a discussion about whether AI could write a symphony or if AI would replace creative jobs. But the recent success of AI innovations has sparked new debates: what if […]

What you didn't know about Apple's Reality Pro Headset (most likely, its success doesn’t matter)

Everyone seems to be eyeing the Apple keynote on June 5th. Excitement abounds as to how great the supposed Apple Reality Pro headset will be. I think most analysts are missing the point by looking too closely. As innovative as the new product might be, its commercial success - or price, for that matter - […]

Inspiration for Your Personalization From Zero To Hero

In today’s customer-centric world, making your customers feel seen, understood, and valued is the ultimate goal. And the secret sauce? Tailoring your offerings to their interests, preferences, and past behaviors. When brands take this approach, the results are simply magical – increased engagement, loyalty, satisfaction, and trust. It’s a win-win situation! Benefits of personalization Let’s […]

Adello Combines Mobile Advertising and Artificial Intelligence

ADELLO #CHATWITHME: CHATGPT IN MOBILE ADVERTISING Zurich, May 4, 2023 – Adello, a leading Swiss-US AdTech provider, is set to change the game in mobile advertising with its simple, groundbreaking integration of ChatGPT. The pioneering AI-powered ad format invites users to engage with a virtual assistant, offering conversational insights and information about the promoted product […]

Adello Got You Covered This Easter

Dear Easter Bunnies, As we prepare to celebrate the Easter holiday, it's important to start planning your marketing campaigns in advance. As an international company, we understand the unique needs and preferences of audiences in different regions and we'd like to share some tips to help you prepare your Easter marketing campaigns. Easter is celebrated […]

From Web2 To Web3: Try Out These New Alternatives

Web2 is quickly becoming a thing of the past. Believe it or not, we are gradually moving from the Internet of the previous generation to the new wave of the web. The Internet that we have always known has not been a solid constant; rather, it has been gradually evolving and changing. Web1 was primarily […]

Web3 Loyalty Programs: Revolutionizing Customer Engagement with NFTs

In the ever-evolving world of digital marketing, brands are constantly seeking innovative ways to engage with their customers. The emergence of Web3 and non-fungible tokens (NFTs) has opened up a new realm of possibilities for companies looking to create unique experiences and foster customer loyalty. Here, we explore a variety of Web3 loyalty programs that […]

Uncovering the Disasters: The Most Common Advertising Campaign Mistakes

Marketers are masters of catching the user's focus in the perfect place at the perfect time. From blogging on social networks to creating content, influencing marketing, and beyond, it's all about delivering the right message. Digital ad is one of the effective ways to interact with user digitally and catch their attention. Nevertheless, without experience, […]

La batalla interminable contra el fraude publicitario

Adello lleva más de quince años trabajando en el sector de la publicidad móvil, convirtiéndose en uno de los proveedores digitales de mayor éxito en APAC, EMEA y Estados Unidos. Más de veinte premios y cientos de clientes satisfechos son la prueba de la competencia y la confianza de sus servicios. Nuestra misión, ofrecer los […]

Press Release: LAB51, a subsidiary of Adello and Swiss leader in the Metaverse world, hosted its invitation-only event

LAB51, a subsidiary of Adello and Swiss leader in the Metaverse world, recently hosted an exclusive event on the new trends and opportunities of the Metaverse. ZURICH, SWITZERLAND, February 6, 2023 - LAB51, a subsidiary of Adello and Swiss leader in the Metaverse world, recently hosted an exclusive invite-only event on the new trends and opportunities of the […]

Advertising Recognizes Faces: Facial Recognition Advertising for Highly Personalized Mobile Ads

We are in 2023, the year when one-size-fits-all ads are gone. With the rise of mobile devices and smartphones, the game has changed, and advertisers are under pressure to deliver highly targeted, personalized, and cookieless ads. But what if we told you that there's a secret weapon to take your advertising game to the next […]

Innovative Mobile Ads for NFTs

Adello, a leading mobile advertising platform, announced the launch of “NFT-Live”, a built-for-NFT(Non-Fungible Token) advertising format. The interactive 3D model allows mobile users to explore and engage with NFT’s in a new and exciting way, and then brings them directly to the selected NFT marketplace to complete the purchase. The new creative is designed to […]

FreakOut and Adello Announce Partnership to Drive Higher Results for Advertisers Across Southeast Asia

FreakOut and Adello Announce Partnership to Drive Higher Results for Advertisers Across Southeast Asia.

Will the fall of NFT sink Web3 and the Metaverse?

The weekly sales volume of Non-Fungible Tokens has significantly increased from 100 sales in 2017 to an estimated 15,000 or even 50,000 by 2022. You may have heard rumblings about Non-Fungible Tokens (NFTs) recently, and the hype around this technology this year was truly remarkable. Do you remember the wild buying of Bored Appes for […]

2023 Trends to Pump up Your Marketing ROI

As the Western world watches the nonstop headlines about stock market declines, business bankruptcies, and big tech companies' headcount cuts, marketers are closely tracking the news on AI slowly stealing their jobs. ChatGPT questions the need for content creators; DALLE 2 steps on the way of artists and designers; web3-based social networks unites people into […]

Why Metaverse is Mobile-First

In the previous editions of Adello Magazine, we have been exploring and sharing ideas around Extended Reality (XR), which includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), and its relation to the metaverse. Besides highlighting the exciting opportunities XR opens for users and businesses, we also expressed our critical views towards XR […]

¿El fin de la creatividad en el marketing por el avance de la IA?

Un trago amargo para muchos profesionales se produce cuando las tecnologías se convierten en el competidor directo, lo cual podría llegar a ser bastante injusto. Imagine que domina una habilidad durante años y de repente aparece una nueva tecnología que realiza sus tareas más rápido, mejor y con más precisión. Hoy en día, el desarrollo […]

Por qué el Social Media Marketing no es suficiente para su marca

"Todo lo que necesitas es social media marketing", esta y otras afirmaciones similares han estado flotando en el aire durante los últimos años, siendo difundidas activamente por numerosos "expertos" en social media. Por un lado, el social media marketing (SMM) o mercadotecnia en medios sociales es relativamente asequible y fácil de usar, incluso para los […]

Por qué las interrupciones en marketing tienen una influencia negativa en su marca

¿Qué suelen hacer las empresas cuando sus ingresos se reducen debido a una crisis? La primera respuesta, que parece obvia, es reducir los gastos. El presupuesto de la empresa se recorta en muchos departamentos, incluido el de marketing, lo que acarrea graves consecuencias. El Instituto Ehrenberg-Bass llegó a la conclusión al investigar empresas australianas, que […]

Tecnología para un mundo sin cookies y con privacidad

Las diferentes normativas sobre privacidad de datos en todo el mundo, a pesar de algunas diferencias entre ellas, tienen el propósito común de proteger la privacidad de los usuarios. En esta dirección, las nuevas regulaciones sobre cookies de terceros, como las últimas implementaciones de iOS que restringen los datos publicitarios, están generando un cambio radical […]

Adello Game Review: Superhot VR

Superhot VR is an original first-person shooter from the Polish company Superhot team. The game will immediately draw your attention with its unusual mechanics: The time goes when you go. Destroy enemies using time dilation and predict their actions and make up your strategy. The game has two modes: endless and competitive. In endless mode, […]

Adello Game Review: No Man's Sky

Originally, No man's sky was not planned for VR. But despite this, the VR version of No man's sky can provide an unexpectedly enjoyable gaming experience. After all, you can walk around on a planet, station, or base and admire the views. Space travel in the game is beautiful and exciting. And if you put […]

Adello Game Review: Beat Saber

When it comes to Virtual Reality, Beat Saber is the first music/rithm game that comes to mind. One of the most popular games was developed and published by Beat Saber on November 20, 2018, for PlayStation 4, and May 21, 2019, for PC and Oculus Quest. The aim of the game is to cut squares […]

Adello Game Review: God of War Ragnarök

To date, the previous God of War was one of Sony's major successes and gained tons of positive reviews from critics and players. Recently, the new God of War Ragnarök was released. Let's take a look at what developers prepared for us this year. Plot The Spartan Kratos, whose revenge turned him into a god, […]

The Rise and Dangers of Synthetic Media, an Article by Dr. Mark van Rijmenam

The concept of generative artificial intelligence (GAI) poses a groundbreaking question that has until recently not been contemplated: at what stage does the relationship between humans and machines evolve from its present-day form into one that is so fundamentally changed that we can no longer regard one as being superior to the other when it […]

“NTR — The Metaverse Summit 2022” Recap

Last week's “NTR — The Metaverse Summit 2022” was a truly inspiring event that highlighted discussions centered on the long-term goals and fundamental concepts of the metaverse. The all-encompassing forum featured thought-provoking keynotes from industry leaders and ideas exchanged by industry professionals on Web3 and metaverse technologies and innovative business models. After an enthusiastic start […]

Types of Virtual Reality & 7 Effective VR Marketing Strategies

You might be surprised to learn that modern VR is based on ideas from the 1800s when practical photography was invented. The first stereoscope emerged in 1838, using two mirrors to project one image. Since then, technological revolutions have shaped and structured the VR world. A series of technological advances led to the creation of […]

Interactive Digital Advertising and its Impact on your Marketing Results

Interactive advertising offers you a way to invite users to engage directly with your brand's ad creatives. You can create brand awareness and engagement with interactive ads and drive intentional conversions. For modern-day brands, reaching targeted audiences through traditional ad campaigns is challenging. Today's users prefer skipping over ads and focusing on the surrounding content. […]

Programmatic Advertising 101: Your Guide to Programmatic Ad Ecosystem

By 2022, 87 percent of all digital advertising budgets in Asia were spent on ads purchased through programmatic channels. The percentage peaked at 82% in Europe. So why do more and more marketers use programmatic ad buying for their display advertising, and what exactly is it? In the past, real people, just like you and me, […]

The First Legal Company Opens Their Doors in the Metaverse or Why Do You Need Digital Office?

Previously, we reported the metaverse expansion and appearance of whole new worlds and entire cities on the different Web3 platforms. The new meta-buildings are popping up, such as brand shops, fashion stores, offices, playgrounds, and even UAE's Ministry of Economy office. On top of that, more and more companies are creating their offices in the […]

The Future of Smart Contracts

As Mark E. Forster, Chairman of IAB Metaverse and Adello founder, during the panel discussion about the metaverse from the law perspective, mentioned: “The legal frames follow the technical possibilities with a delay of a couple of years.” Indeed, Web3, in general, is an absolutely new field that was almost untouched by government law. Nevertheless, […]

Can AI Compose a Symphony?

Undoubtedly, AI can optimize an incredible amount of processes, getting our daily routine activities done faster and more efficiently. AI is closely integrated into our lives and, at the same time, remains hidden. Users often don’t even notice AI’s presence in their lives. However, as a civilization, we are inevitably heading towards an edge where […]

Stay Ahead of Competing Businesses with Mobile Marketing

There is not an iota of doubt left that mobile advertising is what will build brands in the coming future. To stay ahead of competing businesses, it is important to establish a competitive advantage. With mobile advertising, you can create an opportunity to differentiate your business. But what is mobile advertising exactly? Investopedia defines mobile […]

XR and the Way to Immersiveness

It’s hard to disagree that we live in an age where real and virtual lives overlap, creating a fascinating combination. The metaverse is the post-reality universe, which combines 2 worlds: virtual and real. As we know, the metaverse is closely dependent on innovations. Immersive technologies are one of the crucial ones that will profoundly influence […]

A Critical View to VR Technologies

Due to the metaverse topic popularization, the audience interest in VR devices grew correspondently. In fact, for the moment, VR/AR technologies are undivided from the concept of the metaverse. Yet, there is strong enthusiasm for VR innovations and their future development. Many articles were written about the potential, possibilities, and innovations that VR headsets can […]

Fortnite: Paradise

The 4th Season of Chapter 3 in Fortnite has finally begun! Today, wewill tell you what are the updates, what is new and what the players should expect. Chrome The main modification of this battle royale game edition is Chrome, a mysterious liquid substance that intends to consume or change everything it touches. You won't […]

How Ethereum Merge Will Change The Crypto Market

Recently, the cryptocurrency market witnessed a critical event that would change the whole industry. Ethereum declared the merge of the blockchain platform network. "And we finalized!... Happy merge, all. This is a big moment for the Ethereum ecosystem," Vitalik Buterin, Ethereum creator, confirmed on his Twitter. The developers claim that this move will allow the […]

Business Goes to the Roblox

Roblox has been around since 2004, but it has only recently become popular because of the metaverse trend. The question of whether Roblox can be considered as a metaverse is still open. Still, Roblox is often called a precursor to the metaverse because it has a lot in common with this technology. Roblox games create […]

Six Myths About Mobile Advertising

A quick question: When was the last time you left home without your smartphone? When you were 12? Although each of us uses smartphones daily and, in many cases, cannot imagine any activities without it, some brands are still not convinced of the effectiveness of mobile advertising. Today we are going to take a closer […]

The Metaverse - A Fast-moving Expanding Galaxy after the Big Bang

When the first smartphones came onto the market, there was a lot of hype about this revolutionary technology. After almost two decades, smartphones have become an integral part of our lives. In the meantime, the technology has evolved and produced various new, exciting innovations. Many of these innovations led to the Metaverse. As with the […]

All You Need To Know About Audience Targeting

Most people are pretty skeptical about the things brands advertise them. Random product offerings, discounts, and promotions don’t help increase revenue. But think about Netflix’s success: besides running different Twitter and Instagram accounts targeting specific audiences, like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences), Netflix's marketing team also creates hundreds of different ad creatives […]

Avatars Have Arrived

Have you also noticed that more and more social platforms implement avatars? Last month Instagram added this feature, and shortly after, TikTok also included avatars in their app.Avatars have existed for a long time but recently gained a second wave of popularity due to the metaverse trend. Users love avatars: It’s so exciting to have […]

Cookieless Advertising - What it is and its Overall Significance for Advertisers?

Today’s advertising landscape is witnessing surging restrictions on third-party data collection. These growing restrictions on third-party cookie collection are spurring increased interest in the cookie less advertisement. Cookieless ads are transforming the world of digital marketing. Thanks to the current adtech platforms, cookieless advertising allows targeting through multiple channels at scale without sacrificing data privacy. […]

Innovative Creatives at Adello

Adello Group, Swiss pioneer in mobile advertising technologies, presents new AI-driven rich-media ad creative solutions. Some say conventional digital advertisement has reached its peak. Increasing data privacy regulations force adtech providers to find new ways to identify relevant audiences without 3rd party cookies. Indeed, it is getting harder and harder to draw user attention with […]

Swiss Metaverse 2022: The Hottest Tech Trend of the Decade?

According to Utpal Chakraborty of SwissCognitive, the Metaverse will evolve as the biggest virtual Marketplace in the next five to ten years. As we already know, the Metaverse is going to erase the physical limitations that we, humans, are confronted with. For example, when we desire to be in many places at once, it is […]

How Has Geotargeting Become Essential for Mobile Ads and Online Promotions?

It is the dream of any brand to reach out to relevant target audiences by promoting products and services. But not aggressively pushing ad banners to consumers, marketers should find an efficient way to communicate their message at the right time and in the right place. To make the advertisement truly relevant, you need to […]

Adello Game Review: Half-Life: Alyx

Half-Life: Alyx is a first-person shooter game for virtual reality devices developed and published by the American company Valve. It is the first awaited game in the Half-Life series after a break of more than 12 years since Half-Life 2: Episode Two was released in 2007. The game tells the story of Alyx Vance, who […]

Apple & Its Second Attempt to Get into the Ad Game

The recent announcement of Apple joining the advertisement race and building its own demand-side platform (DSP) was quite surprising to many. Indeed, Apple is publicly known for being rather skeptical and critical of online advertisement, especially when it comes to user privacy matters. So why the change of heart? Since the beginning of the year, […]

What Does Apple Ads Mean for Swiss Mobile Ad Industry by IAB Switzerland

Apple has introduced new advertising formats to selected partners and customers that can be booked in the App Store. What does this mean for mobile advertising? One of them is the "Today" ad (Fig. 1), which promotes the app of the day at the launch of the App Store. This placement is not completely open […]

Adello Focuses on Personalization in the Metaverse

The Metaverse is coming, the team is growing: Adello is sure that the first phase of the Metaverse will be in the area of personalization. Adello team is getting further strengthening with Dolma Memmishofer, who has already gained experience in the media sector at Mediaeffects and Promotion Tools, and Victor Huber, who used to work […]

IAB Switzerland Establishes Metaverse Working Group

The IAB Switzerland intends to make the metaverse tangible and establishes a new "Metaverse" team. The Head of the group will be Mark E. Forster. Due to the rapid development of the Metaverse, and after discussing this topic with IAB’s sister association in Europe, the IAB Switzerland Association has decided to consolidate the developments around […]

What is Discord and Why It Is Important for Web 3.0

Recently, more and more Web 3.0 enthusiasts called us out to join their Discord chat. Discord is another instant messaging social platform that appeared in 2015 specifically for the gaming community but suddenly obtained its popularity now in 2022 within the new internet generation development. What’s so special about this messenger, and why did it […]

Safety rules in the NFT world

Initially, NFT was designed with exclusively good intentions. Non-fungible tokens were supposed to help artists monetize and sell their artworks without a buying agent. And if initially, NFT seemed to be a new step in the development of digital art, today, unfortunately, the NFT phenomenon is increasingly being associated with a “bubble”. The unpleasant truth […]

The End for Creativity Labor in Marketing as AI Steps Forward?

A hard-to-swallow pill for all professionals is that technologies will always outpace skills. And this is quite unfair: imagine mastering the skill for years, and then suddenly new technology appears and performs your tasks quicker, better, and more accurately. This would destroy you as a professional, your hard work, and many years of experience. And […]

Adello Game Review: Frostpunk

Today we have on our table Frostpunk, a city-building and survival simulation game. The gamers are finding out that the Earth is covered with snow. The player will be challenged with severe cold and discontent of your people. Plot In the summer of 1886, Britain was frozen. Snowstorms destroyed the fields, leaving the whole country […]

A Glance into the Minecraft Universe

Today we have a legendary game on the table. You may know it as a popular sandbox game in a pixelated, cubic style - Minecraft. In Minecraft, you can do a range of different activities, such as building houses, growing crops, killing monsters, breeding animals, finding a desert temple, killing a dragon edge, and so […]

When the Machines Will Start Speaking Human and How It Will Benefit Web 3.0

Blake Lemoine, a software engineer at Google, recently made a remarkable statement. He claimed that the corporation’s conversational AI bot LaMDA (Language Model for Dialogue Applications) had obtained a consciousness. Lemoine noted that the chatbot speaks its rights and perceives itself as a person. In response, company management suspended him from work - reported by […]

Getting Ready to Sell your First NFT as a Business

Since NFT became quite popular, many brands have considered the idea of creating and selling NFT. And yet today, we see different companies, such as McDonald’s, Gucci, Coca-Cola, Adidas, Dolce & Gabanna, and even many other small startups, have already launched their tokens. “And if they could, why can’t we?” – would entrepreneurs who want […]

Adello Game Review: Project Winter

Adello is continuing the game overview. Today we have Project Winter on our agenda. Project Winter is a multiplayer game for 8 players, based on two teams - traitors and survival. Project Winter did a good job of taking the fundamentals of "Among us" and expanding it with more refined gameplay, diverse roles, and giving […]

Adello Game Review: Splinterlands

Today we are reviewing the NFT game – Splinterlands. Splinterlands is a digital trading card game where every card is a collectible NFT. Originally built on Steem blockchain, it was moved to Hive blockchain in 2020. Each game battle takes only a few minutes. The game features daily quests, seasonal rewards every two weeks, guilds, […]

The Power behind In-App Advertising

Rise of in-app advertising The mobile ad industry has seen significant growth in the last few years. According to the recent App Annie report, mobile ad spending grew 23% in the period from 2020 to 2021. That constituted $295 billion and this number is expected to grow to $350 billion by the end of this […]

Preventing global warming: Adello implements train aboniments

Sustainability is important to the Swiss startup Adello. That's why Adello is introducing free SBB General Abonnements as a new employee benefit. Scientists from around the world are making a dismal prognosis: global warming is inevitable and irreversible. Climate change can be observed in all regions of the world and is becoming increasingly intense. This […]

Key takeaways from the Apple Worldwide Developer Conference WWDC 2022

In a nutshell: This WWDC appeared to be more of a preparation for something bigger. They cleaned up and enhanced the software (OS versions). Of course, faster MacBooks are great, but that’s not typically what you mean by innovation from Apple. Many had expected that Apple would now jump on the VR bandwagon, but no […]

The Future of Social Media in Web 3.0

Social media is an integral part of daily online media consumption for many users. The number of social media users worldwide is estimated at more than 4 billion. This market has been dominated by Facebook (Meta) for years. However, the range of recent occasions provoked a significant decline in the popularity of this tech giant. […]

Fortnite: Transforming Gaming into the Metaverse

We bet that you are familiar with the game Fortnite or at least heard about it. The game was announced back in 2011, but only in 2017, was it released by Epic Games for early access. Almost immediately, the popularity of Fortnite skyrocketed. Early on, a huge role in getting Fortnite the momentum played Twitch. […]

The Future Cities of Metaverse

Previously, by playing different video or computer games (for instance, Sims or GTA), gamers enjoyed building and interacting with virtual cities. Today, traveling in the virtual world seems more than possible, thanks to the metaverse. What will cites in the metaverse look like? Would that be ultra-futuristic cities, the fantasy world, or the digital copy […]

Entering the Metaverse: VR, AR and the Future Technologies

The beginning of VR and AR technologies is not new at all. The first attempts to enter “virtuality” were made at the beginning of the 20th century. Since then, virtual and augmented reality technologies have undergone a significant evolution. According to a Digi-Capital report, the virtual and augmented reality market will grow from $13 billion […]

The Secret of Success of the AR Game Pokémon Go

Niantic announced another AR real-world adventure game Peridot. Peridot is a Tamagotchi-like game where players raise and take care of unique virtual creatures. Peridot creatures (Dots) come to life thanks to AR technology. They are to recognize the difference between the surfaces such as water, grass, sand, and many others. The app can also be […]

Strong First Quarter And Next New Hire: Ana Cecilia Bravo Lopez

Due to the strong growth in sales in the first quarter, Adello hired another employee. Ana Cecilia Bravo Lopez is the fourth person to join the team this year. She studied marketing inin Karlsruhe. With her passion for data analysis and digital marketing, she is the ideal candidate for the Big Data company. Cecilia Bravo […]

Adello Continues Expanding Its Team in Zurich

After the successful event in February on the topic of Metaverse and changing the company focus,Adello decided to straighten its team in the Zurich office. The goal of such expansion is to drive technological innovation in the company in the coming years. Konstantin "Excalibur" Pak joined Adello as an associate in January. He is focusing […]

Why Marketing Breaks Have a Negative Influence on Your Brand

What do companies usually do when their income is shrinking due to a crisis? The first answer, which seems obvious, is reducing expenses. The company budget is getting cut in many departments, including marketing, which leads to serious consequences. The Ehrenberg-Bass Institute came to this conclusion while researching the Australian companies. Due to coronavirus, the […]

Adello Game Review: Deep Rock Galactic

Today on the agenda, is a game in which the dwarfs drink beer on a space station, and then go to crush the alien bugs along the way mining minerals. In this edition, we will review the blockchain game Deep Rock Galactic. Deep Rock Galactic is a team-based First-person shooter in which you and your […]

Why Social Media Marketing Is not Enough for Your Brand

“All you need is social media marketing” - this and similar ideas have been floating in the air for a long time and were actively spread by numerous social media “experts” that continue popping up. On the one hand, social media marketing (SMM) is relatively affordable and easy to use, even for those who are […]

Amazon Launches Cloud Computer Game Platform Luna

It’s not a secret that the gaming industry is expanding and developing very fast. More and more gaming platform has been opened very recently. One of them is Luna - a gaming platform from Amazon. What is especially remarkable, Amazon Luna is a cloud gaming service. In fact, the new technology significantly impacted the game […]

There is a Threat for the Metaverse to be Monopolized

Metaverse continues moving with giant strides into the industry. Many companies may consider joining the Metaverse or connecting their business to this future technology. Meanwhile, others have certain concerns regarding the Metaverse being monopolized sooner or later. Theoretically, that could mean that the Metaverse will become a cluster of different products related to the metaverse […]

Jedi Joined a Dark Side: How Facebook’s and Google’s Agreement Has Miserably Failed

It may seem that Google and Meta live through hard times. Over the past decade, Google has already faced more than 8 billion euros in EU antitrust fines. Recently, Google had a lawsuit in France for adtech abuses and was fined for $268 Million. Facebook has not been spared trouble too. The company keeps losing […]

Metaverse game Thetan Arena

Blockchain gaming is nothing new to the world of virtual currencies. It started with the breeding of cartoon cats and has grown into an entire industry offering various ways to make money through gameplay. Thetan Arena is one of the new players in the field of virtual entertainment using blockchain mechanics. Thetan Arena is the […]

What does the Metaverse mean?

On 2.2.22, the leading Swiss mobile technology provider, Adello, streamed live the 28th industry event on METAVERSE via LinkedIn and YouTube for the 180 registered industry professionals. The topic of the discussion was “Metaverse: Technological Gimmick or the Most Important Invention after Mobile?” Thomas Hutter, CEO of Hutter Consult, was invited as a guest and […]

Top Metaverse Games You Should Try

The gaming industry is the fastest-growing entertainment sector today. In 2021, total spending on computer games worldwide constituted $180.3, which is 1.4% higher than in 2020. In 2026 the gaming industry will reach a market value of $314. Gaming technology is rapidly changing. This technological growth has placed the gaming industry at the forefront of […]

What is Zero-Party Data

In the last few years, we have been witnessing how the world and especially people’s behavior are changing. Our attitude to privacy transformed as well. In particular, the changes affected the approach to personal data in the digital space. With that, countries all around the world began implementing data privacy regulations. Now, marketing companies whose […]

Technology for a Cookieless and Privacy-Friendly World

In one of our previous editions, we discussed the different data privacy regulations around the globe. Despite some differences, they have the common purpose of protecting user privacy. Another radical change that has affected the advertisement world is the 3rd party cookies policy, which will be regulated according to the privacy laws, as well as […]

Behind the Scenes of the Digital Fashion

“Digital fashion” - that sounds futuristic yet already exists! Digital clothes aren’t made from tangible material, instead they are created by using computer graphics and 3D technologies. Hence, those clothes don’t have a physical presence and cannot be worn in real life. Digital outfits are designed for the virtual environment, meta-world, and computer games. Nevertheless, […]

Metaverse Ecosystem Explained

In 2021 we witnessed how the metaverse began appearing on the headlines in Forbes, The Washington Post, The Economist, and other major publishers. At the same time, tech giants worldwide began proclaiming metaverse as part of their new strategy. Indeed, we are on the threshold of Web 3.0, where the metaverse is an inseparable part […]

What Is Metaverse Preparing for Us? Q&A from the Metaverse Panel Discussion

The 28th Adello Industry Event took place on 2.2.22. The topic of the discussion was “Metaverse: Technological Gimmick or the Most Important Invention after Mobile?”. The event hosted Thomas Hutter, CEO of the advertising consultancy company Hutter Consult, and Dr. Margarethe Dopf, Chief Business Development Officer at the digital tourism organization Speed U Up Suisse. […]

Adello Changes its Focus on Data and the Metaverse

Adello, together with Hutter Consult and Speed-U-Up, successfully conducts their first Metaverse event and announces its new focus. Adello streamed the event via Linkedin and YouTube for more than 180 tech and media professionals. Mark Forster, Chairman of the Mobile-Taskforce at IAB Switzerland and founder of Adello and GeoCTRL, led the event. In his intro, […]

Everything You Wanted to Know about the Programmatic Ad

Programmatic is another type of advertisement. What makes programmatic advertisement special is the automated process of buying and selling online advertising. This allows making transactions more efficient and effective by optimizing the process and consolidating the digital advertising efforts in one technology platform. While traditional advertising includes requests for proposals, quotes, tenders, and negotiations, programmatic […]

Mobile Marketing Trends to watch in 2022

Sometimes even big data struggles to predict the future, and the latest Grand Finale of the Australian Open, where Rafael Nadal won against the most sophisticated mathematical models, is proof of it. Nevertheless, certain trends have a higher probability of happening, and today we review the future trends in the mobile industry. Mobile continues to […]

Exciting Digital Marketing Trends of 2022

Only one month of 2022 has passed, but it already looks very promising. In fact, the end of the last year prepared several innovative surprises for the advertisers. What innovations will bring 2022 into the marketing and advertisement industry? Let’s glimpse the interplay of the hidden and see what to expect from the near future. […]

The Effect of Product Placement

The story of product placement began in the 19th century. In the past, product placement frequently appeared in the literature, for in Around the World in Eighty Days, or on paintings, like on A Bar at the Folies-Bergère by Édouard Manet. Due to the technology and media development, product placement, as a marketing method, has […]

Behind the Scenes: Ad Networks and Ad Exchanges, and How They Work

Back in the 90s when online advertising started to scale globally, publishers and advertisers were searching the ways to efficiently manage their buying and selling needs. Thus, they started to form the first ad networks. As more and more websites and apps launched there needed to be a way to connect millions of advertisers to […]

Artificial Intelligence, Mobile Advertising, and Boosted ROI

Sci-fi movies showcasing self-programming computers were closer to a dream than reality just a decade ago. Today, we are fighting a war against online data privacy while talking to Siri and being astonished at how an app or site is displaying advertisements of (related) products we just searched for. Artificial intelligence (AI) has already been […]

Top 6 Platforms to Design Your Ad Creative

Designing ad creatives from scratch is not always easy, and it can be expensive too. Luckily, there are online platforms out there that can help you create a new design with fewer efforts from your own and let you spare money. Some of them offer also a free version or demo, with of course limited […]

Open Exchange or Private Marketplace (PMP)?

“What is the best way to buy media inventory for my ad?” Have you ever had this question? Since programmatic advertising has become one of the fastest-growing channels of digital marketing, more than 80% of advertisers were at least once struggling to choose the right method to buy ad inventory. So, as advertisers continuously search […]

Talking Demographics: How to Identify Gender in a Mobile Environment

Female or male? For placing the right advertisement for a selected audience, the gender question remains a difficult subject in in-app advertising. The implementation in a real-time, big-data environment is challenging and requires continuous investment in data science know-how and hardware setup. The programmatic advertisement industry offers a multitude of different audience targeting options, mostly […]

Relevance – a Key Success in Marketing

Relevance is crucial in marketing. We have already talked about ad personalization in our precedent blog post, discussing why an ad campaign is destined to fail without personalization and relevance. It is important to make sure that the message appeals, and so is relevant, to your target audience. Otherwise, you will not achieve your marketing goals. Research […]

Why Transparency is Essential in Display Advertising

As the title already highlights, it is essential to have transparency in display advertising. It is important to know where your campaign has been displayed, how much fraud was there, how it performed, and what ROI you got. The whole process from programmatic buying to performance measurement needs to be clear. If you have transparent data, you […]

Like Batman and Robin: How Mobile Ads and DOOH can complement each other

With DOOH (digital-out-of-home) is intended any kind of digital billboards used for advertising outside of your house. They are usually ads that you can see “on the go” and can be e.g., in the form of screens, e-boards, or kiosks that you find at a bus-stop, train station, outside or inside a building etc. With this type […]

Advertising Your Product with Augmented Reality (AR)

With 4.2 billion social media users and 4.15 billion mobile devices users worldwide, it is not a surprise that marketers concentrate on social media and mobile marketing for their advertising campaigns. The focus on mobile is clear since several major social media, gaming, and e-commerce platforms or some of their features are exclusively accessed via mobile […]

Foldable Screens: a Game-Changer for Mobile Advertising?

Do you remember when the idea of being able to fold a screen was so futuristic? Well, now mobile phones with flexible OLED displays are here, ready to be bought and folded like a piece of paper. Some brands like Motorola or Samsung already brought their foldables to the market, but soon we will see […]

Are you Ready to Welcome International Tourists this Summer?

Travel experts predict a boom of pent-up travel demand for the summer season. The pandemic restrictions are getting lifted in many countries worldwide, and people are looking forward to finally traveling again. Positive signs of recovery are already visible in some industries, like civil aviation. Ryanair is seeing signs of travel rebound with 1.5 million bookings a […]

Looking Forward to Serving Dinner to Your Clients Again?

Last week we wrote about the pent-up travel demand and how the hospitality and travel industry already see signs of recovering post-pandemic. As many restrictions are lifted, an optimistic forecast for the summer season also comes from the gastronomy sector, including restaurants, pubs, and bars. The Garage Pub and Grill, a restaurant in Columbus, U.S., opened again […]

iOS 15 New Privacy Updates: What is new for end-users and advertisers?

This fall, new privacy features are coming from Apple with the iOS 15 update. “Privacy has been central to our work at Apple from the very beginning. Every year, we push ourselves to develop new technology to help users take more control of their data and make informed decisions about whom they share it with. […]

How to Promote your Business in the Automotive Industry

The pandemic heavily affected the automotive industry, with a 15% decline in vehicle demand in 2020. Not only were showrooms closed, but also many automotive manufacturers shut down their production to keep their workers safe from the virus. However, with the mass vaccination, the forecast for 2021 in the automotive industry looks positive and the post-pandemic recovery is not far away. […]

Millennials are Ready to Buy a House. How to Reach out to Them?

One of the most affected industries by the pandemic is real estate, with the value of its assets falling by 25% or more, depending on the sector. Nevertheless, some signs of recovery are visible, especially from Millennials. “They’re [Millennials] realizing they can afford a lot more than they could a year ago. They’re feeling more confident […]

Will Mobile Advertising Change with 5G?

Everyone is waiting for 5G to come worldwide. Thanks to its download speed of 10 GB/s, which is 10x faster than 4G, you will be able to surf the internet quicker and download content much faster. Of course, you will need a phone that supports this new type of connectivity, but most brands already launched 5G smartphones […]

How to Improve Mobile Advertising with AI

Just a decade ago, sci-fi movies showcasing self-programming computers were closer to a dream than reality. Nowadays, we are fighting a war against online data privacy while talking to Alexa and being astonished that an app or website displays advertisements of (related) products we just searched for. Artificial Intelligence (AI) has already been introduced into […]

Marketing Tips for Real Estate Agencies

Buying a house has always been a responsible step, symbolizing the new chapter of one’s life. This is well known by the real estate agents, guiding the buyers to make such an important purchase. Marketing is one of the tools used by real estate companies, which can pave the way to the new house, helping […]

Hybrid Work: Beneficial or Problematic for Your Marketing Team?

No doubt, the pandemic has changed many aspects of our lives. Due to the quarantine restrictions, companies had to switch to remote work. A couple of years ago the idea, that someone can work with the same performance level and efficiency from home was not taken seriously. However, the pandemic shaped the current reality, and […]

How Digital Tourism Helps the Traveling Industry

The pandemic negatively influenced different industries and the economy in general. The travel and tourism industries have suffered the most. In some counties, these industries significantly contribute to GDP. For example, the travel industry makes up 8,7% of GDP in Switzerland, 11.3% in China, 13.2 % in Italy, 21.2 % in Greece. In the US, […]

The Future of Digital Marketing

Local media agencies are taking over the marketing industry. The digital ad market has grown almost 8 times during the last decade. When the printing and broadcasting products took a nosedive, the digital marketing demand has been growing. Today there are more than 2500 media agencies in US, which is almost half of all digital […]

8 Most Popular Types of Digital Marketing

Despite the fact, that traditional marketing is still used in advertisement, the digital marketplace provided new opportunities in the marketing industry. This article there will be described the 8 effective digital marketing methods. 1. Search Engine Optimization (SEO) Search Engine Optimization (SEO) is website optimization, so the website will be displayed on the top of […]

Why Content Plays a Huge Role in Semantic SEO

A bridge between machine and user Traditional marketing began to be fade into the background with the advent of digital marketing. One of the most successful tools which are used today for marketing campaigns is content marketing. Content marketing promotes the product or service by creating digital content such as blogs, podcasts, videos, and many […]

These are the Skills your Marketing Team Needs

If you want to keep doing successful marketing in 2021 and beyond, you should not ignore the digital transformation and the tech tools emerging new marketing trends. It is important to ensure that your employees have the skills required by proposing ongoing training and refreshers for them. This way, everyone in the marketing team will […]

Surprising Facts About Marketing For Gen Z

While the whole marketing world was discussing specific preferences of millennials, the new generation, Generation Z, also known as Gen Z or simply Zoomers, are taking over the industry. In fact, today, Generation Z constitutes more than one-third of the population. There is no certain timeframe, which defines when exactly Gen Z origins. Some sociologists […]

The Data Privacy Regulations around the World

The Internet advertising market is a rapidly growing and developing sector. According to the EMarket, the advertising market has grown more than 100 times during the last 20 years, and it will reach $105.28 billion by 2025. However, several factors can negatively affect its growth. One of them is privacy regulations, which created big discussions […]

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