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Yearly Archive: 

Adello.Direct-Blog-2

Behind the Scenes: Ad Networks and Ad Exchanges, and How They Work

Back in the 90s when online advertising started to scale globally, publishers and advertisers were searching the ways to efficiently manage their buying and selling needs. Thus, they started to form the first ad networks. As more and more websites and apps launched there needed to be a way to connect millions of advertisers to […]
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Adello.Direct-Blog-2

Artificial Intelligence, Mobile Advertising, and Boosted ROI

Sci-fi movies showcasing self-programming computers were closer to a dream than reality just a decade ago. Today, we are fighting a war against online data privacy while talking to Siri and being astonished at how an app or site is displaying advertisements of (related) products we just searched for. Artificial intelligence (AI) has already been […]
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Adello.Direct-Blog-2

Open Exchange or Private Marketplace (PMP)?

“What is the best way to buy media inventory for my ad?” Have you ever had this question? Since programmatic advertising has become one of the fastest-growing channels of digital marketing, more than 80% of advertisers were at least once struggling to choose the right method to buy ad inventory. So, as advertisers continuously search […]
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Adello.Direct-Blog-2

Talking Demographics: How to Identify Gender in a Mobile Environment

Female or male? For placing the right advertisement for a selected audience, the gender question remains a difficult subject in in-app advertising. The implementation in a real-time, big-data environment is challenging and requires continuous investment in data science know-how and hardware setup. The programmatic advertisement industry offers a multitude of different audience targeting options, mostly […]
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Why Transparency is Essential in Display Advertising

As the title already highlights, it is essential to have transparency in display advertising. It is important to know where your campaign has been displayed, how much fraud was there, how it performed, and what ROI you got. The whole process from programmatic buying to performance measurement needs to be clear. If you have transparent data, you […]
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Adello.Direct-Blog-2

Looking Forward to Serving Dinner to Your Clients Again?

Last week we wrote about the pent-up travel demand and how the hospitality and travel industry already see signs of recovering post-pandemic. As many restrictions are lifted, an optimistic forecast for the summer season also comes from the gastronomy sector, including restaurants, pubs, and bars. The Garage Pub and Grill, a restaurant in Columbus, U.S., opened again […]
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Adello.Direct-Blog-2

The Data Privacy Regulations around the World

The Internet advertising market is a rapidly growing and developing sector. According to the EMarket, the advertising market has grown more than 100 times during the last 20 years, and it will reach $105.28 billion by 2025. However, several factors can negatively affect its growth. One of them is privacy regulations, which created big discussions […]
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