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Adello.Direct-Blog-2

Top 6 Platforms to Design Your Ad Creative

Designing ad creatives from scratch is not always easy, and it can be expensive too. Luckily, there are online platforms out there that can help you create a new design with fewer efforts from your own and let you spare money. Some of them offer also a free version or demo, with of course limited […]
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Relevance – a Key Success in Marketing

Relevance is crucial in marketing. We have already talked about ad personalization in our precedent blog post, discussing why an ad campaign is destined to fail without personalization and relevance. It is important to make sure that the message appeals, and so is relevant, to your target audience. Otherwise, you will not achieve your marketing goals. Research […]
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Like Batman and Robin: How Mobile Ads and DOOH can complement each other

With DOOH (digital-out-of-home) is intended any kind of digital billboards used for advertising outside of your house. They are usually ads that you can see “on the go” and can be e.g., in the form of screens, e-boards, or kiosks that you find at a bus-stop, train station, outside or inside a building etc. With this type […]
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Ever Thought of Advertising Your Product with Augmented Reality?

With 4.2 billion social media users and 4.15 billion mobile devices users worldwide, it is not a surprise that marketers concentrate on social media and mobile marketing for their advertising campaigns. The focus on mobile is clear since several major social media, gaming, and e-commerce platforms or some of their features are exclusively accessed via mobile […]
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Foldable Screens: a Game-Changer for Mobile Advertising?

Do you remember when the idea of being able to fold a screen was so futuristic? Well, now mobile phones with flexible OLED displays are here, ready to be bought and folded like a piece of paper. Some brands like Motorola or Samsung already brought their foldables to the market, but soon we will see […]
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Adello.Direct-Blog-2

Are you Ready to Welcome International Tourists this Summer?

Travel experts predict a boom of pent-up travel demand for the summer season. The pandemic restrictions are getting lifted in many countries worldwide, and people are looking forward to finally traveling again.   Positive signs of recovery are already visible in some industries, like civil aviation. Ryanair is seeing signs of travel rebound with 1.5 million bookings a […]
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How to Promote your Business in the Automotive Industry

The pandemic heavily affected the automotive industry, with a 15% decline in vehicle demand in 2020. Not only were showrooms closed, but also many automotive manufacturers shut down their production to keep their workers safe from the virus. However, with the mass vaccination, the forecast for 2021 in the automotive industry looks positive and the post-pandemic recovery is not far away. […]
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Millennials are Ready to Buy a House. How to Reach out to Them?

One of the most affected industries by the pandemic is real estate, with the value of its assets falling by 25% or more, depending on the sector. Nevertheless, some signs of recovery are visible, especially from Millennials. “They’re [Millennials] realizing they can afford a lot more than they could a year ago. They’re feeling more confident […]
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Will Mobile Advertising Change with 5G?

Everyone is waiting for 5G to come worldwide. Thanks to its download speed of 10 GB/s, which is 10x faster than 4G, you will be able to surf the internet quicker and download content much faster. Of course, you will need a phone that supports this new type of connectivity, but most brands already launched 5G smartphones […]
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How to Improve Mobile Advertising with AI

Just a decade ago, sci-fi movies showcasing self-programming computers were closer to a dream than reality. Nowadays, we are fighting a war against online data privacy while talking to Alexa and being astonished that an app or website displays advertisements of (related) products we just searched for. Artificial Intelligence (AI) has already been introduced into […]
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