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Yearly Archive: 

Adello.Direct-Blog-2

The First Legal Company Opens Their Doors in the Metaverse or Why Do You Need Digital Office?

Previously, we reported the metaverse expansion and appearance of whole new worlds and entire cities on the different Web3 platforms. The new meta-buildings are popping up, such as brand shops, fashion stores, offices, playgrounds, and even UAE's Ministry of Economy office. On top of that, more and more companies are creating their offices in the […]
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Adello.Direct-Blog-2

The Future of Smart Contracts  

As Mark E. Forster, Chairman of IAB Metaverse and Adello founder, during the panel discussion about the metaverse from the law perspective, mentioned:  “The legal frames follow the technical possibilities with a delay of a couple of years.”  Indeed, Web3, in general, is an absolutely new field that was almost untouched by government law. Nevertheless, […]
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Adello.Direct-Blog-2

Six Myths About Mobile Advertising

A quick question: When was the last time you left home without your smartphone? When you were 12? Although each of us uses smartphones daily and, in many cases, cannot imagine any activities without it, some brands are still not convinced of the effectiveness of mobile advertising. Today we are going to take a closer […]
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Adello.Direct-Blog-2

All You Need To Know About Audience Targeting

Most people are pretty skeptical about the things brands advertise them. Random product offerings, discounts, and promotions don’t help increase revenue. But think about Netflix’s success: besides running different Twitter and Instagram accounts targeting specific audiences, like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences), Netflix's marketing team also creates hundreds of different ad creatives […]
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Adello.Direct-Blog-2

Cookieless Advertising - What it is and its Overall Significance for Advertisers?

Today’s advertising landscape is witnessing surging restrictions on third-party data collection. These growing restrictions on third-party cookie collection are spurring increased interest in the cookie less advertisement. Cookieless ads are transforming the world of digital marketing. Thanks to the current adtech platforms, cookieless advertising allows targeting through multiple channels at scale without sacrificing data privacy. […]
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Adello.Direct-Blog-2

Innovative Creatives at Adello

Adello Group, Swiss pioneer in mobile advertising technologies, presents new AI-driven rich-media ad creative solutions. Some say conventional digital advertisement has reached its peak. Increasing data privacy regulations force adtech providers to find new ways to identify relevant audiences without 3rd party cookies. Indeed, it is getting harder and harder to draw user attention with […]
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Adello.Direct-Blog-2

How Has Geotargeting Become Essential for Mobile Ads and Online Promotions?

It is the dream of any brand to reach out to relevant target audiences by promoting products and services. But not aggressively pushing ad banners to consumers, marketers should find an efficient way to communicate their message at the right time and in the right place. To make the advertisement truly relevant, you need to […]
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Adello.Direct-Blog-2

Apple & Its Second Attempt to Get into the Ad Game

The recent announcement of Apple joining the advertisement race and building its own demand-side platform (DSP) was quite surprising to many. Indeed, Apple is publicly known for being rather skeptical and critical of online advertisement, especially when it comes to user privacy matters. So why the change of heart? Since the beginning of the year, […]
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Adello.Direct-Blog-2

What Does Apple Ads Mean for Swiss Mobile Ad Industry by IAB Switzerland

Apple has introduced new advertising formats to selected partners and customers that can be booked in the App Store. What does this mean for mobile advertising? One of them is the "Today" ad (Fig. 1), which promotes the app of the day at the launch of the App Store. This placement is not completely open […]
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Adello.Direct-Blog-2

The Power behind In-App Advertising

Rise of in-app advertising The mobile ad industry has seen significant growth in the last few years. According to the recent App Annie report, mobile ad spending grew 23% in the period from 2020 to 2021. That constituted $295 billion and this number is expected to grow to $350 billion by the end of this […]
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