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Yearly Archive: 

Adello.Direct-Blog-2

Advertising Recognizes Faces: Facial Recognition Advertising for Highly Personalized Mobile Ads

We are in 2023, the year when one-size-fits-all ads are gone. With the rise of mobile devices and smartphones, the game has changed, and advertisers are under pressure to deliver highly targeted, personalized, and cookieless ads.  But what if we told you that there's a secret weapon to take your advertising game to the next […]
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FreakOut and Adello Announce Partnership to Drive Higher Results for Advertisers Across Southeast Asia

FreakOut and Adello Announce Partnership to Drive Higher Results for Advertisers Across Southeast Asia.
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¿El fin de la creatividad en el marketing por el avance de la IA? 

Un trago amargo para muchos profesionales se produce cuando las tecnologías se convierten en el competidor directo, lo cual podría llegar a ser bastante injusto. Imagine que domina una habilidad durante años y de repente aparece una nueva tecnología que realiza sus tareas más rápido, mejor y con más precisión.   Hoy en día, el desarrollo […]
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Por qué el Social Media Marketing no es suficiente para su marca 

"Todo lo que necesitas es social media marketing", esta y otras afirmaciones similares han estado flotando en el aire durante los últimos años, siendo difundidas activamente por numerosos "expertos" en social media. Por un lado, el social media marketing (SMM) o mercadotecnia en medios sociales es relativamente asequible y fácil de usar, incluso para los […]
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Tecnología para un mundo sin cookies y con privacidad

Las diferentes normativas sobre privacidad de datos en todo el mundo, a pesar de algunas diferencias entre ellas, tienen el propósito común de proteger la privacidad de los usuarios. En esta dirección, las nuevas regulaciones sobre cookies de terceros, como las últimas implementaciones de iOS que restringen los datos publicitarios, están generando un cambio radical […]
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The Rise and Dangers of Synthetic Media, an Article by Dr. Mark van Rijmenam

The concept of generative artificial intelligence (GAI) poses a groundbreaking question that has until recently not been contemplated: at what stage does the relationship between humans and machines evolve from its present-day form into one that is so fundamentally changed that we can no longer regard one as being superior to the other when it […]
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Interactive Digital Advertising and its Impact on your Marketing Results

Interactive advertising offers you a way to invite users to engage directly with your brand's ad creatives. You can create brand awareness and engagement with interactive ads and drive intentional conversions. For modern-day brands, reaching targeted audiences through traditional ad campaigns is challenging. Today's users prefer skipping over ads and focusing on the surrounding content. […]
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Programmatic Advertising 101: Your Guide to Programmatic Ad Ecosystem  

By 2022, 87 percent of all digital advertising budgets in Asia were spent on ads purchased through programmatic channels. The percentage peaked at 82% in Europe. So why do more and more marketers use programmatic ad buying for their display advertising, and what exactly is it? In the past, real people, just like you and me, […]
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Can AI Compose a Symphony?

Undoubtedly, AI can optimize an incredible amount of processes, getting our daily routine activities done faster and more efficiently. AI is closely integrated into our lives and, at the same time, remains hidden. Users often don’t even notice AI’s presence in their lives. However, as a civilization, we are inevitably heading towards an edge where […]
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Stay Ahead of Competing Businesses with Mobile Marketing

There is not an iota of doubt left that mobile advertising is what will build brands in the coming future. To stay ahead of competing businesses, it is important to establish a competitive advantage. With mobile advertising, you can create an opportunity to differentiate your business. But what is mobile advertising exactly? Investopedia defines mobile […]
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