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Yearly Archive: 

Adello.Direct-Blog-2

Adello and LAB51 Are Unpacking Apple Vision Pro: Take a Glance at the Future

On February 28th, Adello organized a unique event, Take a Glance at the Future Apple Vision Pro Live Experience. This event welcomed anyone interested in new virtual technologies and the Metaverse, offering insights into how these advances will define our digital future. Also, the guests were one of the first in Switzerland who tried Apple […]
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Adello.Direct-Blog-2

Computer-Generated Imagery (CGI) in Advertising: Transforming Fantasy into Reality

In August 2021, the Internet became abuzz with one viral video. It shows a train, designed to resemble a bottle of Bordeaux wine, cruising through the streets of Bordeaux, France. Immediately, this video raised debates and curiosity on social media, whether the remarkably realistic train was actually real or simply a 3D model. In reality, […]
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Adello.Direct-Blog-2

AI for Video and TV Advertising: Insights from Adello's Event #30

On October 26th, Adello, together with its partner AdConnect, hosted an invitation-only event - "AI for Video and TV Advertising". Speakers Luc Reinert, the Business Development Manager at Adello, extended a warm welcome to the thirty invited guests. In his presentation, he traced the development of AI and how Adello has been using it in […]
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Adello.Direct-Blog-2

Mastering the Fundamentals of YouTube Advertising

Did you know that YouTube users collectively watch over 1 billion hours of video every day? As the second largest search engine on the web, YouTube's influence is undeniable. With availability in 80 languages and accessibility in more than 100 countries, its reach is truly global. Notably, 62% of businesses have recognized the platform's potential […]
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Adello.Direct-Blog-2

What is Threads and is it a Threat to Twitter?

What is Threads and is it a Threat to Twitter?
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Adello.Direct-Blog-2

Unreliable AI-Generated Sites Displaying Ads for Blue-Chip Brands

Artificial Intelligence has rapidly emerged as a valuable tool for advertisers and marketers, revolutionizing the industry with its capabilities. However, amidst the advancements, a darker side has emerged, revealing the potential abuse and negative consequences of AI technology.  In a concerning revelation, a recent report by the NewsGuard has exposed a troublesome trend within the advertising industry. […]
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Adello.Direct-Blog-2

Inspiration for Your Personalization From Zero To Hero

In today’s customer-centric world, making your customers feel seen, understood, and valued is the ultimate goal. And the secret sauce? Tailoring your offerings to their interests, preferences, and past behaviors. When brands take this approach, the results are simply magical – increased engagement, loyalty, satisfaction, and trust. It’s a win-win situation! Benefits of personalization Let’s […]
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Adello.Direct-Blog-2

Advertising Recognizes Faces: Facial Recognition Advertising for Highly Personalized Mobile Ads

We are in 2023, the year when one-size-fits-all ads are gone. With the rise of mobile devices and smartphones, the game has changed, and advertisers are under pressure to deliver highly targeted, personalized, and cookieless ads.  But what if we told you that there's a secret weapon to take your advertising game to the next […]
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Adello.Direct-Blog-2

FreakOut and Adello Announce Partnership to Drive Higher Results for Advertisers Across Southeast Asia

FreakOut and Adello Announce Partnership to Drive Higher Results for Advertisers Across Southeast Asia.
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Adello.Direct-Blog-2

¿El fin de la creatividad en el marketing por el avance de la IA? 

Un trago amargo para muchos profesionales se produce cuando las tecnologías se convierten en el competidor directo, lo cual podría llegar a ser bastante injusto. Imagine que domina una habilidad durante años y de repente aparece una nueva tecnología que realiza sus tareas más rápido, mejor y con más precisión.   Hoy en día, el desarrollo […]
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