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Yearly Archive: 

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Adello Got You Covered This Easter

Dear Easter Bunnies, As we prepare to celebrate the Easter holiday, it's important to start planning your marketing campaigns in advance. As an international company, we understand the unique needs and preferences of audiences in different regions and we'd like to share some tips to help you prepare your Easter marketing campaigns. Easter is celebrated […]
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FreakOut and Adello Announce Partnership to Drive Higher Results for Advertisers Across Southeast Asia

FreakOut and Adello Announce Partnership to Drive Higher Results for Advertisers Across Southeast Asia.
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Will the fall of NFT sink Web3 and the Metaverse?

The weekly sales volume of Non-Fungible Tokens has significantly increased from 100 sales in 2017 to an estimated 15,000 or even 50,000 by 2022. You may have heard rumblings about Non-Fungible Tokens (NFTs) recently, and the hype around this technology this year was truly remarkable. Do you remember the wild buying of Bored Appes for […]
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Why Metaverse is Mobile-First

In the previous editions of Adello Magazine, we have been exploring and sharing ideas around Extended Reality (XR), which includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), and its relation to the metaverse. Besides highlighting the exciting opportunities XR opens for users and businesses, we also expressed our critical views towards XR […]
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¿El fin de la creatividad en el marketing por el avance de la IA? 

Un trago amargo para muchos profesionales se produce cuando las tecnologías se convierten en el competidor directo, lo cual podría llegar a ser bastante injusto. Imagine que domina una habilidad durante años y de repente aparece una nueva tecnología que realiza sus tareas más rápido, mejor y con más precisión.   Hoy en día, el desarrollo […]
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Por qué el Social Media Marketing no es suficiente para su marca 

"Todo lo que necesitas es social media marketing", esta y otras afirmaciones similares han estado flotando en el aire durante los últimos años, siendo difundidas activamente por numerosos "expertos" en social media. Por un lado, el social media marketing (SMM) o mercadotecnia en medios sociales es relativamente asequible y fácil de usar, incluso para los […]
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The Rise and Dangers of Synthetic Media, an Article by Dr. Mark van Rijmenam

The concept of generative artificial intelligence (GAI) poses a groundbreaking question that has until recently not been contemplated: at what stage does the relationship between humans and machines evolve from its present-day form into one that is so fundamentally changed that we can no longer regard one as being superior to the other when it […]
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“NTR — The Metaverse Summit 2022” Recap

Last week's “NTR — The Metaverse Summit 2022” was a truly inspiring event that highlighted discussions centered on the long-term goals and fundamental concepts of the metaverse. The all-encompassing forum featured thought-provoking keynotes from industry leaders and ideas exchanged by industry professionals on Web3 and metaverse technologies and innovative business models. After an enthusiastic start […]
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Adello Game Review: Project Winter

Adello is continuing the game overview. Today we have Project Winter on our agenda. Project Winter is a multiplayer game for 8 players, based on two teams - traitors and survival. Project Winter did a good job of taking the fundamentals of "Among us" and expanding it with more refined gameplay, diverse roles, and giving […]
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What Is Metaverse Preparing for Us? Q&A from the Metaverse Panel Discussion

The 28th Adello Industry Event took place on 2.2.22. The topic of the discussion was “Metaverse: Technological Gimmick or the Most Important Invention after Mobile?”. The event hosted Thomas Hutter, CEO of the advertising consultancy company Hutter Consult, and Dr. Margarethe Dopf, Chief Business Development Officer at the digital tourism organization Speed U Up Suisse. […]
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