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Yearly Archive: 

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How Generative AI Influences Programmatic Advertising 

Artificial intelligence and machine learning have long been familiar concepts to programmatic advertisers, who have been integrating AI tools into their strategies well before the widespread recognition of innovations like ChatGPT. These AI algorithms have facilitated the automation of tasks that previously demanded human intelligence, such as the intricate processes of ad inventory buying and […]
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Press Release: FreakOut and Adello Announce Partnership for “GP” across Europe

FreakOut and Adello sign an exclusive partnership to launch GP in Europe after a successful collaboration in Southeast Asia.
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Press Release: New addition to Adello: Julian Hänel joins the Sales and Marketing Team

08.08.23, Zurich - Adello, leader in mobile marketing, is delighted to welcome Julian Hänel as a valuable member of its sales and marketing team. With a solid educational background, including a Bachelor's in Business Law and a Master’s in Online Communication, Julian has acquired a profound understanding of business and legal matters alongside expertise in […]
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New VR Headset: Competition Between Apple and Meta. The Race Has Started!

Meta has unveiled its eagerly anticipated VR headset, Quest 3. The CEO of Meta Platforms, Mark Zuckerberg, introduced the mixed-reality device on Instagram just hours before the company's annual gaming conference, the Meta Quest Gaming Showcase. Meta's blog post revealed details about the new headset, including its sleek design, which is 40% thinner than its predecessor. With Color Mixed […]
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What you didn't know about Apple's Reality Pro Headset (most likely, its success doesn’t matter)

Everyone seems to be eyeing the Apple keynote on June 5th. Excitement abounds as to how great the supposed Apple Reality Pro headset will be. I think most analysts are missing the point by looking too closely. As innovative as the new product might be, its commercial success - or price, for that matter - […]
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Adello Got You Covered This Easter

Dear Easter Bunnies, As we prepare to celebrate the Easter holiday, it's important to start planning your marketing campaigns in advance. As an international company, we understand the unique needs and preferences of audiences in different regions and we'd like to share some tips to help you prepare your Easter marketing campaigns. Easter is celebrated […]
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Adello.Direct-Blog-2

FreakOut and Adello Announce Partnership to Drive Higher Results for Advertisers Across Southeast Asia

FreakOut and Adello Announce Partnership to Drive Higher Results for Advertisers Across Southeast Asia.
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Adello.Direct-Blog-2

Will the fall of NFT sink Web3 and the Metaverse?

The weekly sales volume of Non-Fungible Tokens has significantly increased from 100 sales in 2017 to an estimated 15,000 or even 50,000 by 2022. You may have heard rumblings about Non-Fungible Tokens (NFTs) recently, and the hype around this technology this year was truly remarkable. Do you remember the wild buying of Bored Appes for […]
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Why Metaverse is Mobile-First

In the previous editions of Adello Magazine, we have been exploring and sharing ideas around Extended Reality (XR), which includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), and its relation to the metaverse. Besides highlighting the exciting opportunities XR opens for users and businesses, we also expressed our critical views towards XR […]
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¿El fin de la creatividad en el marketing por el avance de la IA? 

Un trago amargo para muchos profesionales se produce cuando las tecnologías se convierten en el competidor directo, lo cual podría llegar a ser bastante injusto. Imagine que domina una habilidad durante años y de repente aparece una nueva tecnología que realiza sus tareas más rápido, mejor y con más precisión.   Hoy en día, el desarrollo […]
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