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Yearly Archive: 

Adello.Direct-Blog-2

Programmatic Advertising 101: Your Guisde to Programmatic Ad Ecosystem  

By 2022, 87 percent of all digital advertising budgets in Asia were spent on ads purchased through programmatic channels. The percentage peaked at 82% in Europe. So why do more and more marketers use programmatic ad buying for their display advertising, and what exactly is it? In the past, real people, just like you and me, […]
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Adello.Direct-Blog-2

The End for Creativity Labor in Marketing as AI Steps Forward?

A hard-to-swallow pill for all professionals is that technologies will always outpace skills. And this is quite unfair: imagine mastering the skill for years, and then suddenly new technology appears and performs your tasks quicker, better, and more accurately. This would destroy you as a professional, your hard work, and many years of experience. And […]
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Adello.Direct-Blog-2

Key takeaways from the Apple Worldwide Developer Conference WWDC 2022

In a nutshell: This WWDC appeared to be more of a preparation for something bigger. They cleaned up and enhanced the software (OS versions). Of course, faster MacBooks are great, but that’s not typically what you mean by innovation from Apple. Many had expected that Apple would now jump on the VR bandwagon, but no […]
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Why Marketing Breaks Have a Negative Influence on Your Brand

What do companies usually do when their income is shrinking due to a crisis? The first answer, which seems obvious, is reducing expenses. The company budget is getting cut in many departments, including marketing, which leads to serious consequences. The Ehrenberg-Bass Institute came to this conclusion while researching the Australian companies. Due to coronavirus, the […]
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Adello.Direct-Blog-2

Why Social Media Marketing Is not Enough for Your Brand

“All you need is social media marketing” - this and similar ideas have been floating in the air for a long time and were actively spread by numerous social media “experts” that continue popping up. On the one hand, social media marketing (SMM) is relatively affordable and easy to use, even for those who are […]
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What is Zero-Party Data

In the last few years, we have been witnessing how the world and especially people’s behavior are changing. Our attitude to privacy transformed as well. In particular, the changes affected the approach to personal data in the digital space. With that, countries all around the world began implementing data privacy regulations. Now, marketing companies whose […]
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Mobile Marketing Trends to watch in 2022

Sometimes even big data struggles to predict the future, and the latest Grand Finale of the Australian Open, where Rafael Nadal won against the most sophisticated mathematical models, is proof of it. Nevertheless, certain trends have a higher probability of happening, and today we review the future trends in the mobile industry. Mobile continues to […]
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Adello.Direct-Blog-2

Exciting Digital Marketing Trends of 2022

Only one month of 2022 has passed, but it already looks very promising. In fact, the end of the last year prepared several innovative surprises for the advertisers. What innovations will bring 2022 into the marketing and advertisement industry? Let’s glimpse the interplay of the hidden and see what to expect from the near future. […]
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The Effect of Product Placement

The story of product placement began in the 19th century. In the past, product placement frequently appeared in the literature, for in Around the World in Eighty Days, or on paintings, like on A Bar at the Folies-Bergère by Édouard Manet. Due to the technology and media development, product placement, as a marketing method, has […]
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Adello.Direct-Blog-2

Top 6 Platforms to Design Your Ad Creative

Designing ad creatives from scratch is not always easy, and it can be expensive too. Luckily, there are online platforms out there that can help you create a new design with fewer efforts from your own and let you spare money. Some of them offer also a free version or demo, with of course limited […]
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