Adello new logo white-blue
Request Demo

Yearly Archive: 

Adello.Direct-Blog-2

DMEXCO Event 2023 Recap

On September 20, 2023, Adello's team made their way to one of the long-awaited and significant marketing events in Europe – the DMEXCO conference held in Cologne, Germany. DMEXCO serves as a melting pot for various enterprises involved in marketing, offering a plethora of networking opportunities. The event gathers a diverse range of companies—from tech powerhouses […]
read more
Adello.Direct-Blog-2

AI as a bicycle for creativity in Marketing 

When the concept of artificial intelligence first emerged, it was generally envisioned as a loyal companion for humans. However, the notion that AI could evolve into a competitor, or even a threat or enemy, has been intertwined with the idea of AI since its very inception. It's plausible that if AI reaches a certain level […]
read more
Adello.Direct-Blog-2

Mastering the Fundamentals of YouTube Advertising

Did you know that YouTube users collectively watch over 1 billion hours of video every day? As the second largest search engine on the web, YouTube's influence is undeniable. With availability in 80 languages and accessibility in more than 100 countries, its reach is truly global. Notably, 62% of businesses have recognized the platform's potential […]
read more
Adello.Direct-Blog-2

The Real Pivot to Video: Programmatic Ad Spend Surges, Leaving Display Behind

It is not a secret that programmatic ad spend is experiencing growth year after year. However, not everyone acknowledges that this is largely due to the dominance of video advertising. Insider Intelligence's research reveals that video will be the driving force behind over 96% of programmatic ad spending growth this year. Why is video ad […]
read more
Adello.Direct-Blog-2

Press Release: Adello Launches Contextual Advertising for YouTube

Zurich, 03 August 2023 - A leading Swiss-US AdTech provider, Adello, is launching an advanced targeting solution for YouTube advertising. This cutting-edge technology empowers the precise delivery of contextually relevant video ads. Traditional methods of targeting on YouTube using cookies and keywords often fall short in accuracy. Many providers primarily focus on channel bookings.  Adello is […]
read more
Adello.Direct-Blog-2

New Generation of QR Codes: Art Meets Technology (and how to make your own)

QR code technology has become incredibly familiar and is now a standard part of advertising and product experiences. In order to keep track of car parts, a Japanese company first created QR codes in 1994. But they became popular later when people started using smartphones with good cameras. Once people started using smartphones, QR codes became […]
read more
Adello.Direct-Blog-2

The wind of change in the DOOH industry

INTERVIEW WITH TIM BERKEFELD How would you describe the DOOH market in Germany? How advanced are the technologies on the market? The DOOH market in Germany can be considered relatively advanced in the European context. Although there is still room for improvement from a global perspective, Germany is well-positioned compared to other countries in Europe. […]
read more
Adello.Direct-Blog-2

When AI Will Replace Marketers?

With the fast growth of AI technologies on the market, the question of whether AI is the Savior or the Grim Reaper for marketers is inescapable. Previously, we had a discussion about whether AI could write a symphony or if AI would replace creative jobs. But the recent success of AI innovations has sparked new debates: what if […]
read more
Adello.Direct-Blog-2

Web3 Loyalty Programs: Revolutionizing Customer Engagement with NFTs

In the ever-evolving world of digital marketing, brands are constantly seeking innovative ways to engage with their customers. The emergence of Web3 and non-fungible tokens (NFTs) has opened up a new realm of possibilities for companies looking to create unique experiences and foster customer loyalty. Here, we explore a variety of Web3 loyalty programs that […]
read more
Adello.Direct-Blog-2

Uncovering the Disasters: The Most Common Advertising Campaign Mistakes 

Marketers are masters of catching the user's focus in the perfect place at the perfect time. From blogging on social networks to creating content, influencing marketing, and beyond, it's all about delivering the right message. Digital ad is one of the effective ways to interact with user digitally and catch their attention. Nevertheless, without experience, […]
read more
1 2 3 … 5
connect
subscribe
Request Demo
Copyright 2008 - 2023 © Adello
USA
Switzerland
Germany
Netherlands
Singapore
Malaysia
Indonesia