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Yearly Archive: 

Adello.Direct-Blog-2

Web3 Loyalty Programs: Revolutionizing Customer Engagement with NFTs

In the ever-evolving world of digital marketing, brands are constantly seeking innovative ways to engage with their customers. The emergence of Web3 and non-fungible tokens (NFTs) has opened up a new realm of possibilities for companies looking to create unique experiences and foster customer loyalty. Here, we explore a variety of Web3 loyalty programs that […]
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Adello.Direct-Blog-2

Uncovering the Disasters: The Most Common Advertising Campaign Mistakes 

Marketers are masters of catching the user's focus in the perfect place at the perfect time. From blogging on social networks to creating content, influencing marketing, and beyond, it's all about delivering the right message. Digital ad is one of the effective ways to interact with user digitally and catch their attention. Nevertheless, without experience, […]
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2023 Trends to Pump up Your Marketing ROI

As the Western world watches the nonstop headlines about stock market declines, business bankruptcies, and big tech companies' headcount cuts, marketers are closely tracking the news on AI slowly stealing their jobs. ChatGPT questions the need for content creators; DALLE 2 steps on the way of artists and designers; web3-based social networks unites people into […]
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¿El fin de la creatividad en el marketing por el avance de la IA? 

Un trago amargo para muchos profesionales se produce cuando las tecnologías se convierten en el competidor directo, lo cual podría llegar a ser bastante injusto. Imagine que domina una habilidad durante años y de repente aparece una nueva tecnología que realiza sus tareas más rápido, mejor y con más precisión.   Hoy en día, el desarrollo […]
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Por qué el Social Media Marketing no es suficiente para su marca 

"Todo lo que necesitas es social media marketing", esta y otras afirmaciones similares han estado flotando en el aire durante los últimos años, siendo difundidas activamente por numerosos "expertos" en social media. Por un lado, el social media marketing (SMM) o mercadotecnia en medios sociales es relativamente asequible y fácil de usar, incluso para los […]
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Por qué las interrupciones en marketing tienen una influencia negativa en su marca 

¿Qué suelen hacer las empresas cuando sus ingresos se reducen debido a una crisis? La primera respuesta, que parece obvia, es reducir los gastos. El presupuesto de la empresa se recorta en muchos departamentos, incluido el de marketing, lo que acarrea graves consecuencias.  El Instituto Ehrenberg-Bass llegó a la conclusión al investigar empresas australianas, que […]
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Types of Virtual Reality & 7 Effective VR Marketing Strategies

You might be surprised to learn that modern VR is based on ideas from the 1800s when practical photography was invented. The first stereoscope emerged in 1838, using two mirrors to project one image. Since then, technological revolutions have shaped and structured the VR world. A series of technological advances led to the creation of […]
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Interactive Digital Advertising and its Impact on your Marketing Results

Interactive advertising offers you a way to invite users to engage directly with your brand's ad creatives. You can create brand awareness and engagement with interactive ads and drive intentional conversions. For modern-day brands, reaching targeted audiences through traditional ad campaigns is challenging. Today's users prefer skipping over ads and focusing on the surrounding content. […]
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Stay Ahead of Competing Businesses with Mobile Marketing

There is not an iota of doubt left that mobile advertising is what will build brands in the coming future. To stay ahead of competing businesses, it is important to establish a competitive advantage. With mobile advertising, you can create an opportunity to differentiate your business. But what is mobile advertising exactly? Investopedia defines mobile […]
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Business Goes to the Roblox

Roblox has been around since 2004, but it has only recently become popular because of the metaverse trend. The question of whether Roblox can be considered as a metaverse is still open. Still, Roblox is often called a precursor to the metaverse because it has a lot in common with this technology. Roblox games create […]
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