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Adello and LAB51 Are Unpacking Apple Vision Pro: Take a Glance at the Future

On February 28th, Adello organized a unique event, Take a Glance at the Future Apple Vision Pro Live Experience. This event welcomed anyone interested in new virtual technologies and the Metaverse, offering insights into how these advances will define our digital future. Also, the guests were one of the first in Switzerland who tried Apple […]
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New VR Headset: Competition Between Apple and Meta. The Race Has Started!

Meta has unveiled its eagerly anticipated VR headset, Quest 3. The CEO of Meta Platforms, Mark Zuckerberg, introduced the mixed-reality device on Instagram just hours before the company's annual gaming conference, the Meta Quest Gaming Showcase. Meta's blog post revealed details about the new headset, including its sleek design, which is 40% thinner than its predecessor. With Color Mixed […]
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What you didn't know about Apple's Reality Pro Headset (most likely, its success doesn’t matter)

Everyone seems to be eyeing the Apple keynote on June 5th. Excitement abounds as to how great the supposed Apple Reality Pro headset will be. I think most analysts are missing the point by looking too closely. As innovative as the new product might be, its commercial success - or price, for that matter - […]
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From Web2 To Web3: Try Out These New Alternatives

Web2 is quickly becoming a thing of the past. Believe it or not, we are gradually moving from the Internet of the previous generation to the new wave of the web. The Internet that we have always known has not been a solid constant; rather, it has been gradually evolving and changing. Web1 was primarily […]
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Will the fall of NFT sink Web3 and the Metaverse?

The weekly sales volume of Non-Fungible Tokens has significantly increased from 100 sales in 2017 to an estimated 15,000 or even 50,000 by 2022. You may have heard rumblings about Non-Fungible Tokens (NFTs) recently, and the hype around this technology this year was truly remarkable. Do you remember the wild buying of Bored Appes for […]
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2023 Trends to Pump up Your Marketing ROI

As the Western world watches the nonstop headlines about stock market declines, business bankruptcies, and big tech companies' headcount cuts, marketers are closely tracking the news on AI slowly stealing their jobs. ChatGPT questions the need for content creators; DALLE 2 steps on the way of artists and designers; web3-based social networks unites people into […]
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Why Metaverse is Mobile-First

In the previous editions of Adello Magazine, we have been exploring and sharing ideas around Extended Reality (XR), which includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), and its relation to the metaverse. Besides highlighting the exciting opportunities XR opens for users and businesses, we also expressed our critical views towards XR […]
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“NTR — The Metaverse Summit 2022” Recap

Last week's “NTR — The Metaverse Summit 2022” was a truly inspiring event that highlighted discussions centered on the long-term goals and fundamental concepts of the metaverse. The all-encompassing forum featured thought-provoking keynotes from industry leaders and ideas exchanged by industry professionals on Web3 and metaverse technologies and innovative business models. After an enthusiastic start […]
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Types of Virtual Reality & 7 Effective VR Marketing Strategies

You might be surprised to learn that modern VR is based on ideas from the 1800s when practical photography was invented. The first stereoscope emerged in 1838, using two mirrors to project one image. Since then, technological revolutions have shaped and structured the VR world. A series of technological advances led to the creation of […]
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The First Legal Company Opens Their Doors in the Metaverse or Why Do You Need Digital Office?

Previously, we reported the metaverse expansion and appearance of whole new worlds and entire cities on the different Web3 platforms. The new meta-buildings are popping up, such as brand shops, fashion stores, offices, playgrounds, and even UAE's Ministry of Economy office. On top of that, more and more companies are creating their offices in the […]
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