This edition is featuring Prof. Dr. Harley Krohmer. Since 2004 Professor of Marketing and Director of the Institute of Marketing and Management at the University of Bern. Author of various marketing books and research papers on branding, pricing, marketing strategy, digital business, and luxury marketing in internationally leading academic journals.

This edition is featuring Kathrin Hösli. Head of Explorations at Swisscom within the Digital Business Unit of Swisscom. She is responsible for the identification and development of new growth opportunities. Kathrin strongly believes in open innovation approaches within the relevant ecosystems.

Furthermore, Herbert Bay, Founder, and Entrepreneur on how start-ups secure their business during this crisis.

This edition is featuring Michel Jordi. Michel Jordi is the creator and founder of the Swiss Ethno Watch and LE CLIP. He pioneered Swissness with the legendary Swiss Ethno watch in 1991. Jordi established his brand internationally with a successful image transfer and a complete line of accessory products. In 2018 he received the “Leadership Award” from the EU Business School, Barcelona. His article focuses on the importance of wearing masks to protect each other.

This edition is Featuring Laure Frank. Laure Frank has managed all operational and strategic Digital & Omnichannel activities at Manor, the biggest department store chain in Switzerland. Her major focus is on digitizing Manor through the introduction of a variety of new Omnichannel offerings.

This edition is featuring Cedrick Wolf. Cedrick Wolf is a technology enthusiast growing up surrounded by the newest gadgets. 12 years in the industry have taken him from media agency to big Swiss publishing houses like “20 Minuten” and global tech companies like “Teads” where he ran the publisher management for 12 countries. His focus is on understanding and decrypting the aspects of digital.

This edition is featuring Joko Vogel. Joko Vogel is a digital enthusiast and innovator of the Swiss cycling eco-system.
He is Co-Owner and Co-CEO of Cycling Unlimited AG, the company that operates the largest Swiss cycling tour for professional cyclists – the Tour de Suisse. This year Joko made a big step into digital converting the Tour de Suisse into a 100% digital event, fully supported by all sponsors.

This edition is featuring Frank Bodin. Frank Bodin has been among the most influential people in the world of advertising and creative, in Switzerland and Europe. He is President of the ADC Art Directors Club Switzerland, Communications Council of ks/cs Kommunikation Schweiz and a member of numerous boards. While Frank drives innovation and embraces digital, he has been a strong proponent of focusing on the essence of advertising: getting a meaningful message across.

This edition is featuring Prof. Dr. Kuno Schedler. Kuno Schedler has been the main driver of government and administration digitization in Switzerland for almost 30 years. He is an expert in public sector reforms, public sector accounting, corporate governance of state-owned enterprises, and digital government. As a leading researcher and author of several important books, Kuno reveals the importance of people in quest for digital government.

This edition is featuring Markus Naef. Markus describes himself as being passionate for digitalization and digital transformation. In his role as CEO for the SwissSign Group he accompanies people and companies into a successful digital future.

This edition is featuring David B Horne. The four letters to start-up success! FACE: Fund, Acquire, Consolidate, Exit developed by David B Horne, a serial entrepreneur and author of the book “Add Then Multiply – How small businesses can think like big businesses and achieve exponential growth“. In this edition of Adello Magazine, David B Horne talks about the opportunities that start-ups have in the current economic crisis if they are well-positioned for investors and think like a large corporation but act as agile as a start-up. 

This edition is featured Lida Tohidi. Diverse teams deliver better results. Global Award-Winning Consultant Lida Tohidi has been promoting diversity for over 12 years. Lida is very passionate about mindfulness, diversity, and inclusion in technology companies and beyond. She has spoken at dozens of tech conferences and events ranging from Anaplan, Google, LinkedIn, Make School, Mavenlink, Microsoft, Mobify, Outco, WeWork, and Women in STEM. She is playing a major role in WEST (Women Entering and Staying in Tech) – a 1-year long mentorship program that addresses the fact that women in tech leave at over twice the rate of men.

This edition is featuring Kamales Lardi. Digital transformation expert and future visionary Kamales Lardi advocates a clear strategy for management in times of crisis: Stabilize business models and make them profitable. Analyzing data and markets, identifying trends, and developing scenarios. At the moment companies are especially challenged to react quickly to changes and to continuously adapt to new circumstances. Lardi is nevertheless convinced:

This edition is Featuring Thomas Kaiser. The global digital transformation brought a wave of disrupting innovations and business models. It opened the borders and grew the opportunities for co-creation in every industry. Today, continuous and focused investments are an essential ingredient for corporate success and startups’ growth. For many companies, it is the next logical step to create or to approach Corporate Venture Capital (CVC). Thomas Kaiser, a partner at Ringier Digital Ventures and at Marcau Partners with more than 20 years of experience in digital transformation projects, shares his recommendations on when and how to approach CVC in these times of crisis.

This edition is featuring Ashley Dudarenok. Learnings from China? Over the last 6 months China has not only fought against Covid-19, but has also proven how quickly the economy adapts to new circumstances. China expert Ashley Dudarenok gives a broad overview of the nation’s lessons and the most successful new business models.
Ashley is a serial entrepreneur, professional speaker, bestselling author, vlogger, podcaster, media spokesperson and spokeswoman for entrepreneurship. Her topics include social media marketing, personal branding, female entrepreneurship and marketing in China.

This edition is Featuring Gerd Leonhard. “Data is a new currency.” Only 50 years ago, it was hard to imagine how dramatically technologies could change our world. And here we are, in the new reality, where sometimes we catch ourselves thinking that the AI knows us better than our loved ones. So how keep what really matters in this life and stay humans full of emotions and compassion? How to retain customers’ trust and develop sustainable business? Gerd Leonhard, one of the most famous Futurists worldwide, shares his view on the future of humanity and technology, digital ethics, future leadership, and foresight.

This edition is featuring Nicolas Bürer. Hybrid formats, digital infrastructure, war for talents, data privacy and sustainability…Nicolas Bürer names them all when talking about the most pressing topics in the area innovation for Switzerland.

This edition is featuring Hannah Amstad. Those who learn and work being intrinsically motivated, achieve faster and better results. What has long been proven by neuroscience is also a recipe for success for Hannah Amstad’s team.

This edition is featuring Reshma Ramachandran. Agile teams are more adaptable in times of crisis as we have already experienced during the first corona lockdown phase in spring. Therefore, it is hardly surprising that the announcement of the new ‘lockdown light’ is attracting attention from the majority of technology-driven companies. Reshma Ramachandran shares valuable insights on how agile leadership is being established incorporates and what key values can be derived from it.

This edition is featuring Selma Kuyas. This year’s digital boom made technologies as automatization, robotics, and AI in many traditional industries widely accepted. Recruiting is not an exception. Both, job applicants and recruiters, try to find more creative and efficient way to find jobs and talents. Instagram, Tiktok, and YouTube, learn how to use digital channels to find new job opportunities from a leading European expert in resume writing Selma Kuyas.

This edition is featuring Manuela Leonhard. This year gave us not only bad news, changes, and instability but also the biggest push in digital transformation on a global scale. It taught us compassion, inclusion, and the power of giving. In this edition, we would like to look at how the pandemic impacted the work of city administrations. People who always met you in the town hall picked your call or replied in physical mail. Those who, despite the traditional processes, were able to go digital and even make an impact by endorsing solidarity in social media. Manuela Leonhard, the personal assistant to Zurich’s mayor, Corine Mauch, shares how she connected people around Zurich via the most popular social media channels.