Opt-Out tramite le impostazioni del dispositivo

Adello elabora i dati eliminando gli annunci pubblicitari irrilevanti mostrando solo solamente quelli che ritiene possano essere di vostro interesse. Sceglie i più alti standard di privacy ed è conforme a GDPR. Infatti, i cookies non verranno utilizzati per scopi di targeting e inoltre, senza il vostro esplicito consenso, non vi identificheremo mai personalmente. Scopra di più riguardo ai dati che raccogliamo, al modo in cui li raccogliamo e come li utilizziamo per ridurre la pubblicità irrilevante ed incrementare pubblicità più pertinenti (Per saperne di più).

Nel caso in cui lei non voglia ricevere annunci pubblicitari mirati, legga sempre i termini e le condizioni d’uso quando installa nuove app. Molti siti web e applicazioni offrono opzioni di opt-out. L’utente ha la possibilità di limitare la tracciatura degli annunci sul proprio smartphone. Se desidera che la sua posizione durante l’uso di certe funzionalità sia privata, è possibile disattivare la funzione di geolocalizzazione nelle impostazioni di posizione del suo dispositivo. Inoltre, è possibile disattivare il tracciamento degli annunci sul dispositivo e disabilitare gli inserzionisti per includere le informazioni sul dispositivo nei servizi di targeting.

Le seguenti istruzioni spiegano come disattivare la tracciatura degli annunci per i dispositivi Apple e Android:

iOS 6:

  • Selezionare Impostazioni > Generali > Informazioni > Pubblicità
  • Attivazione del Limit Ad Tracking

iOS 7 o superiore:

  • Selezionare Impostazioni > Privacy > Pubblicità
  • Limita raccolta dati

Android:

  • Selezionare Impostazioni Google > Annunci
  • Controlla Elimina da annunci basati su interessi

 

Opt-out tramite ID Pubblicità

Per dissociarsi dai servizi di Adello senza modificare le impostazioni sul proprio dispositivo, o limitare i servizi di terze parti, è possibile utilizzare il seguente modulo per inviare il suo ID Pubblicità sulla nostra piattaforma. In questo modo Adello smetterà di fornire annunci mirati. Si prega di notare che questo metodo funziona solo fino a quando il suo ID Pubblicità rimarrà invariato, altrimenti si potranno ancora vedere annunci non mirati da Adello.

Per sapere il suo ID Pubblicità, utilizzi le seguenti istruzioni:

  • Gli utenti iOS devono scaricare un’applicazione (ad es. The Identifiers) e copiare “advertising ID”
  • Gli utenti Android devono invece scegliere: Impostazioni Google > Annunci e copiare l'”ID Pubblicità”.

Inserisca qui il suo ID Pubblicità:

Opt-Out via Device Settings

Adello processes data to cut out irrelevant ads and show only those which we believe could be of interest for you. Adello opts for the highest privacy standards and is GDPR compliant; we don’t use cookies for targeting purposes, and without your express consent we will never identify you as a person. Learn more about what data we collect, how we collect it, and how we use it for reducing advertising to relevant ads (Read more).

If you’re opposed to this, always read the terms and conditions when installing new apps. Many websites and mobile applications provide opt-out options and you have the option to limit ad tracking on your smartphone. If you wish that your location be private, you can turn the geo-location feature off within the location settings of your device. In addition to this, you can disable ad tracking on your device and disable advertisers to include your device information in their targeting services.

The following instructions explain how to turn off ad tracking for Apple and Android devices:

iOS 6:

  • Choose Settings > General > About > Advertising
  • Turn on Limit Ad Tracking

iOS 7 or higher:

  • Choose Settings > Privacy > Advertising
  • Turn on Limit Ad Tracking

Android:

  • Choose Google Settings > Ads
  • Check Opt out of interest-based ads

 

Opt-Out via Advertising ID

To specifically opt-out from Adello’s services without changing your device settings or limiting third party services, you can use the following form to submit your Advertising ID to our platform; we will then cease to provide you with targeted ads; please note that this only works as long as your Advertising ID remains unchanged; you may still see non-targeted ads from Adello.

To find out your Advertising ID, use the following instruction: 

  • iOS users have to download an app (e.g.The Identifiers) and copy the “Advertising Identifier”
  • Android users choose Google Settings > Ads and copy the “advertising ID”

Please enter your Advertising ID here:

Opt-Out über Geräteeinstellungen

Adello verarbeitet Daten, um irrelevante Anzeigen wegzulassen und Ihnen nur diejenigen anzuzeigen, von denen wir glauben, dass sie für Sie von Interesse sein könnten. Adello auferlegt sich höchste Datenschutzstandards und ist GDPR-konform; wir verwenden keine Cookies für Targetingzwecke, und wir können Sie ohne ihre ausdrückliche Genehmigung nie persönlich identifizieren. Erfahren Sie, welche Daten wir sammeln, wie wir sie sammeln und wie wir sie nutzen, um Anzeigen auf die für Sie relevanten Themen zu reduzieren (Mehr Informationen).

Wenn Sie dies nicht wünschen, lesen Sie bei der Installation neuer Anwendungen immer die Nutzungsbedingungen; viele Websites und Apps bieten Opt-Out-Optionen. Zudem haben Sie die Möglichkeit, Targeting auf Ihrem Smartphone einzuschränken. Wenn Sie möchten, dass Ihr Standort privat bleibt, können Sie die Geolokalisierungsfunktion in den Standorteinstellungen Ihres Geräts deaktivieren. Darüber hinaus können Sie das ‘Ad Tracking’ auf Ihrem Gerät deaktivieren und Werbetreibende von der Nutzung Ihrer Geräteinformationen ausschliessen.

Sie können Ad Tracking für Apple- und Android-Geräte folgendermassen deaktivieren:

iOS 6:

  • Wählen Sie Einstellungen > Allgemein > Über uns > Werbung
  • Limit Ad Tracking einschalten

iOS 7 oder höher:

  • Wählen Sie Einstellungen > Datenschutz > Werbung
  • Limit Ad Tracking einschalten

Android:

  • Wählen Sie Google-Einstellungen > Anzeigen
  • Check Opt-out von interessenbezogenen Anzeigen

 

Opt-Out über Werbe-ID

Um sich ausschliesslich von den Diensten von Adello abzumelden, ohne Ihre Geräteeinstellungen zu ändern oder Werbedienstleistungen Dritter einzuschränken, können Sie das folgende Formular verwenden, um Ihre Werbe-ID an unsere Plattform zu übermitteln; wir werden Ihnen dann keine zielgerichteten Anzeigen mehr zur Verfügung stellen. Bitte beachten Sie, dass dies nur so lange funktioniert, wie Ihre Werbe-ID unverändert bleibt; zudem ist es möglich, dass Sie weiterhin nicht zielgerichtete Anzeigen von Adello sehen.

Um Ihre Werbe-ID herauszufinden, verwenden Sie die folgende Anleitung:

  • iOS-Benutzer müssen eine App (z.B. The Identifiers) herunterladen und den "Advertising Identifier" kopieren.
  • Android-Nutzer wählen Google-Einstellungen > Anzeigen und kopieren die “advertising ID”

Geben Sie Ihre Advertising ID hier ein:

Opt-out via les réglages de l'appareil

Adello traite les données pour supprimer les annonces non pertinentes et afficher uniquement celles qui, selon nous, pourraient vous intéresser Adello opte pour les normes de confidentialité les plus élevées et est conforme à GDPR ; nous n'utilisons pas de cookies à des fins de ciblage, et sans votre consentement exprès, nous ne vous identifierons jamais en tant que personne. Apprenez-en davantage sur les données que nous recueillons, comment nous les recueillons et comment nous les utilisons pour réduire la publicité à des publicités pertinentes (lire plus).

Si vous vous y opposez, lisez toujours les termes et conditions lors de l'installation de nouvelles applications. De nombreux sites Web et applications mobiles offrent des options d'exclusion et vous avez la possibilité de limiter le suivi des publicités sur votre smartphone. Si vous souhaitez que votre emplacement soit privé, vous pouvez désactiver la fonction de géolocalisation dans les paramètres d'emplacement de votre appareil. En outre, vous pouvez désactiver le suivi des publicités sur votre appareil et empêcher les annonceurs d'inclure les informations relatives à votre appareil dans leurs services de ciblage.

Les instructions suivantes expliquent comment désactiver le suivi des publicités pour les appareils Apple et Android :

iOS 6 :

  • Choisissez Paramètres > Général > A propos > A propos de > Publicité
  • Activer la fonction Limiter le suivi des publicités

iOS 7 ou supérieur :

  • Choisissez Paramètres > Confidentialité > Publicité
  • Activer la fonction Limiter le suivi des publicités

Androïde :

  • Choisissez Paramètres Google > Annonces
  • Cochez la case Opt out of interest-based ads

 

Opt-Out via Advertising ID (ID publicitaire)

Pour vous exclure spécifiquement des services d'Adello sans modifier les paramètres de votre appareil ou limiter les services de tiers, vous pouvez utiliser le formulaire suivant pour soumettre votre identifiant publicitaire à notre plate-forme ; nous cesserons alors de vous fournir des publicités ciblées ; veuillez noter que cela ne fonctionne que tant que votre identifiant publicitaire reste inchangé ; vous pouvez toujours voir des publicités non ciblées d'Adello.

Pour connaître votre numéro d'identification publicitaire, suivez les instructions suivantes :

  • Les utilisateurs d'iOS doivent télécharger une application (par exemple The Identifiers) et copier le "Advertising Identifier".
  • Les utilisateurs d'Android choisissent Google Settings > Ads et copient le "advertising ID".

Veuillez entrer votre identifiant publicitaire ici :

Opt-Out tramite le impostazioni del dispositivo

Adello elabora i dati eliminando gli annunci pubblicitari irrilevanti mostrando solo solamente quelli che ritiene possano essere di vostro interesse. Sceglie i più alti standard di privacy ed è conforme a GDPR. Infatti, i cookies non verranno utilizzati per scopi di targeting e inoltre, senza il vostro esplicito consenso, non vi identificheremo mai personalmente. Scopra di più riguardo ai dati che raccogliamo, al modo in cui li raccogliamo e come li utilizziamo per ridurre la pubblicità irrilevante ed incrementare pubblicità più pertinenti (Per saperne di più).

Nel caso in cui lei non voglia ricevere annunci pubblicitari mirati, legga sempre i termini e le condizioni d’uso quando installa nuove app. Molti siti web e applicazioni offrono opzioni di opt-out. L'utente ha la possibilità di limitare la tracciatura degli annunci sul proprio smartphone. Se desidera che la sua posizione durante l’uso di certe funzionalità sia privata, è possibile disattivare la funzione di geolocalizzazione nelle impostazioni di posizione del suo dispositivo. Inoltre, è possibile disattivare il tracciamento degli annunci sul dispositivo e disabilitare gli inserzionisti per includere le informazioni sul dispositivo nei servizi di targeting.

Le seguenti istruzioni spiegano come disattivare la tracciatura degli annunci per i dispositivi Apple e Android:

iOS 6:

  • Selezionare Impostazioni > Generali > Informazioni > Pubblicità
  • Attivazione del Limit Ad Tracking

iOS 7 o superiore:

  • Selezionare Impostazioni > Privacy > Pubblicità
  • Limita raccolta dati

Android:

  • Selezionare Impostazioni Google > Annunci
  • Controlla Elimina da annunci basati su interessi

 

Opt-out tramite ID Pubblicità

Per dissociarsi dai servizi di Adello senza modificare le impostazioni sul proprio dispositivo, o limitare i servizi di terze parti, è possibile utilizzare il seguente modulo per inviare il suo ID Pubblicità sulla nostra piattaforma. In questo modo Adello smetterà di fornire annunci mirati. Si prega di notare che questo metodo funziona solo fino a quando il suo ID Pubblicità rimarrà invariato, altrimenti si potranno ancora vedere annunci non mirati da Adello.

Per sapere il suo ID Pubblicità, utilizzi le seguenti istruzioni:

  • Gli utenti iOS devono scaricare un'applicazione (ad es. The Identifiers) e copiare “advertising ID”
  • Gli utenti Android devono invece scegliere: Impostazioni Google > Annunci e copiare l'"ID Pubblicità".

Inserisca qui il suo ID Pubblicità:

Opt-out via apparaatinstellingen

Adello verwerkt gegevens om irrelevante advertenties uit te schakelen en toont alleen die advertenties waarvan wij denken dat ze voor u interessant kunnen zijn. Adello kiest voor de hoogste privacynormen en voldoet aan GDPR/ AVG; we gebruiken geen cookies om ons op u te richten en zonder uw uitdrukkelijke toestemming zullen wij u nooit als persoon identificeren. Leer meer over welke gegevens we verzamelen, hoe wij die verzamelen, en hoe we die gebruiken voor het beperken van hinderlijke reclame naar relevante advertenties (Meer informatie).

Als u zich hiertegen wil verzetten, lees dan altijd de algemene voorwaarden bij het installeren van nieuwe apps. Veel websites en mobiele toepassingen bieden opt-out opties en u heeft de mogelijkheid om het volgen van advertenties op uw smartphone te beperken. Als u wilt dat uw locatie privé is, kunt u de geolocatiefunctie uitschakelen binnen de locatie-instellingen van uw apparaat. Daarnaast kunt u het volgen van advertenties op uw apparaat uitschakelen en adverteerders uitschakelen om uw apparaatgegevens op te nemen in hun targeting services.

In de volgende instructies wordt uitgelegd hoe u het traceren van advertenties op Apple- en Android-apparaten kunt uitschakelen:

iOS 6:

  • Kies Instellingen > Algemeen > Over > Reclame
  • Tracering limietbeperking inschakelen

iOS 7 of hoger:

  • Kies Instellingen > Privacy > Reclame
  • Tracering limietbeperking inschakelen

Android:

  • Google-instellingen kiezen > advertenties
  • Schakel Opt uit advertenties op basis van interesse

 

Opt-out via advertentie-ID

Om u specifiek uit te schrijven van de diensten van Adello zonder uw apparaatinstellingen te wijzigen of de diensten van derden te beperken, kunt u het volgende formulier gebruiken om uw Advertentie-ID naar ons platform te sturen; wij zullen u dan geen gerichte advertenties meer sturen; wij wijzen u erop dat dit alleen werkt zolang uw Advertentie-ID ongewijzigd blijft; u kunt nog steeds ‘niet-gerichte advertenties’ van Adello zien.

Gebruik de volgende instructies om uw advertentie-ID te achterhalen:

  • iOS-gebruikers moeten een app downloaden (bijv. The Identifiers) en de "Advertentie-identifier" kopiëren
  • Android-gebruikers kiezen Google-instellingen > Advertenties en kopiëren de "advertentie-ID

Vul hier uw advertentie-ID in:

Opt-out via les réglages de l’appareil

Adello traite les données pour supprimer les annonces non pertinentes et afficher uniquement celles qui, selon nous, pourraient vous intéresser Adello opte pour les normes de confidentialité les plus élevées et est conforme à GDPR ; nous n’utilisons pas de cookies à des fins de ciblage, et sans votre consentement exprès, nous ne vous identifierons jamais en tant que personne. Apprenez-en davantage sur les données que nous recueillons, comment nous les recueillons et comment nous les utilisons pour réduire la publicité à des publicités pertinentes (lire plus).

Si vous vous y opposez, lisez toujours les termes et conditions lors de l’installation de nouvelles applications. De nombreux sites Web et applications mobiles offrent des options d’exclusion et vous avez la possibilité de limiter le suivi des publicités sur votre smartphone. Si vous souhaitez que votre emplacement soit privé, vous pouvez désactiver la fonction de géolocalisation dans les paramètres d’emplacement de votre appareil. En outre, vous pouvez désactiver le suivi des publicités sur votre appareil et empêcher les annonceurs d’inclure les informations relatives à votre appareil dans leurs services de ciblage.

Les instructions suivantes expliquent comment désactiver le suivi des publicités pour les appareils Apple et Android :

iOS 6 :

  • Choisissez Paramètres > Général > A propos > A propos de > Publicité
  • Activer la fonction Limiter le suivi des publicités

iOS 7 ou supérieur :

  • Choisissez Paramètres > Confidentialité > Publicité
  • Activer la fonction Limiter le suivi des publicités

Androïde :

  • Choisissez Paramètres Google > Annonces
  • Cochez la case Opt out of interest-based ads

 

Opt-Out via Advertising ID (ID publicitaire)

Pour vous exclure spécifiquement des services d’Adello sans modifier les paramètres de votre appareil ou limiter les services de tiers, vous pouvez utiliser le formulaire suivant pour soumettre votre identifiant publicitaire à notre plate-forme ; nous cesserons alors de vous fournir des publicités ciblées ; veuillez noter que cela ne fonctionne que tant que votre identifiant publicitaire reste inchangé ; vous pouvez toujours voir des publicités non ciblées d’Adello.

Pour connaître votre numéro d’identification publicitaire, suivez les instructions suivantes :

  • Les utilisateurs d’iOS doivent télécharger une application (par exemple The Identifiers) et copier le “Advertising Identifier”.
  • Les utilisateurs d’Android choisissent Google Settings > Ads et copient le “advertising ID”.

Veuillez entrer votre identifiant publicitaire ici :

États-unis

Adello Inc.

548 Market St, Suite 33114

San Francisco

CA 94104

info@adello.com

Suisse

Adello Group AG

Höschgasse 31

8008 Zürich

Switzerland

info@adello.com​

+41 (44) 500 31 50

UK/EMEA

Adello UK Ltd.
54-58 Tanner Street
London SE1 3PH

sales@adello.com

+41 (44) 500 31 50

Allemagne

Adello Technologies GmbH

Haid-und-Neu-Strasse 7

76131 Karlsruhe

info@adello.com

Pays-bas

Weesperstraat 61,

1018 VN

Amsterdam

sales@adello.com

+31 61 909 3316

Singapour

30 Raffles Place

Chevron House, 17/F

Singapore 048622  

sales@adello.com

+65 8264 6275

Malaisie

Adello Malaysia Sdn Bhd

Penthouse, Centrepoint South The Boulevard

Mid Valley City

59200 Kuala Lumpur 

sales@adello.com

+60 12 2218 032

 

MOB-EX AWARDS 2018

Best Campaign - Direct Response

 

GERMAN STEVIE AWARDS 2016

Stevie Winner Silver and Bronze

 

GERMAN STEVIE AWARDS 2016

Stevie Winner Silver and Bronze

 

VENTURE LEADERS

China 2015 Winner

 

TECHNAVIO BIGDATA

2014 Winner

 

IAB DIGITAL MARTKETING AWARD 2013

 

CRN - EMERGING VENDORS 2013

 

CRN - EMERGING VENDORS 2012

 

CRN - BIG DATA 100

 

VENTURE LEADERS & VENTURELAB

 

TOP 100 - 2013

 

TOP 100 - 2012

 

GERTNER 2012 - Cool Vendor

Adello is committed to protecting user privacy. We comply with all applicable data protection legislations including the European Data Protection Regulations (GDPR), and take a proactive stance by applying those in all our markets around the world. The following Privacy Policy provides information about Adello and our mobile advertising platform AdCTRL, explains who we are, how we collect, share and use information, and how users can exercise their privacy rights. The Privacy Policy applies to information that we collect through our website www.adello.com (“Website”), or process in the course of providing our products and services through our Mobile Advertising Platform AdCTRL (“AdCTRL”). 

What does Adello do?

Adello operates AdCTRL, a transparent and neutral mobile advertising platform which is based on Adello’s artificial intelligence technology and facilitates the creation and execution of mobile advertising campaigns on advertising spaces of numerous publications which are partly represented by intermediaries (eg. Ad Exchanges), and sold by Adello. Adello uses AdCTRL for real-time large-scale data processing. This ensures that advertisers and their intermediaries (eg. media agencies) are enabled to place ads based on predicted interests, affinities and local context, and measure the effectiveness of their campaigns. Our aim is to reduce the number of ads that aren’t beneficial or of interest to users. AdCTRL is not a data provider, nor a media agency nor an ad network. AdCTRL is not built on cookies. The platform is operated in the EU and has been developed with user privacy at the core of its design from day one. It is subject to GDPR and applicable national data protection laws.

What information do we collect and why?

As a general rule, we aim not to collect any information which would put us into the position of being able to identify an individual. We may deviate from this rule only where we have the users consent, where we need the information to provide our contractual obligation to them or where we have a legitimate interest to do so. The information that we collect when a user visits the website, or when we show an ad to a user fall into the following categories:

a) Information that we collect on the Website

At the user’s discretion they can provide us with information, and some information is automatically provided by the user’s internet browser when they visit the Website. These types of information and our respective processing purposes are as follows:

Types of information

Why we use it

Name

E-mail address

Company name

Position

Phone number

Country

  • If a user subscribes to our newsletter by providing us with an e-mail address, or would like to download material from our website, we use the contact information to provide them with the requested services.
  • If a user is already a client of Adello we will use their e-mail address, name and business information to maintain their account and let them use the products and services offered by Adello.

Browser type and version

Operating system

Referrer URL

Adello URL’s that are accessed

Date and time of the access

Internet protocol (IP) address

Cookies

  • Log file data are automatically provided by internet browsers.
  • Collecting this information enables us to better understand the users who come to our website, where they come from, and what content on our website is of interest to them. We use this information for our internal analytics purposes, retargeting campaigns, measuring the success of our marketing campaigns and to improve the quality and relevance of our website to our visitors.

 

If we require personal information not described above, the user will be asked for their consent, and the reasons will be made clear to them at the point where the information is collected.

b) Information that we process through AdCTRL

The information processed by AdCTRL is usually submitted by the publishers or their intermediaries (eg. Ad Exchanges) via application programming interfaces (“API”). AdCTRL uses this information to place ads on behalf of advertisers which’s product or service is advertised. The information consists of pseudonymous data, which is associated by Mobile Advertising IDs and IP Addresses to users’ mobile devices. The data does not allow Adello to identify individuals.

The collection and use of the information is governed by the privacy policy and legal terms of the publisher who offers the advertising space. However, as far as we are technically able to do so, we inform users directly at the point where information is collected.  

 

Types of information

Why we use it

Mobile Advertising ID

Location Data

IP Address (anonymized)

Pixel Tags (Web Beacons)

Statistical IDs

Audience Data Segments

Adello uses this information for online marketing purposes via AdCTRL. 
In detail, we use the information to

  • enable advertisers to customize ads to a particular location and users’ location behavior,
  • predict users’ interests and preferences for interest-based advertising
  • determine how users respond to certain ads,
  • report aggregated statistics regarding, for example, the effectiveness of mobile advertising campaigns and
  • provide, operate, manage, maintain, and enhance AdCTRL.

GDPR: Legal basis for processing

Our legal basis for collecting and processing the information described above will depend on the information concerned and the specific context in which we collect and process it. In accordance with the European GDPR, we collect and process personal information from users only where we have their consent (Art. 6 para 1 lit. a) GDPR), where we need the information to provide our contractual obligation to them (Art. 6 para 1 lit. b) GDPR) or where we have a legitimate interest to do so.

If a user wishes to learn more about specific legal ground(s) we rely on to process their information for any particular purpose (including any legitimate interests we have to process information), they may contact us using the details provided below under “Contact Us”. However, by way of example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by a users’ data protection interests or fundamental rights and freedoms (Art. 6 para 1 lit. f) GDPR).

Who do we share user information with?

Only in the following cases we may disclose personal information to third parties:

  • We may, on behalf of our clients and partners, collect information from users. This may occur, for example, if someone actively and willingly submits information in response to an ad that we provide on behalf of an advertising client who will be declared. Such information may consist of Personal Identifiable Information (PII), non-PII, or both. In such situations, we collect the information and provide it to our client, and it will be subject to that client’s privacy practices.
  • To our subsidiaries and third-party services providers who provide data processing services to us and support us in providing our services (for example, to support the delivery of, provide functionality on, or help to enhance the security of our website), or who otherwise process personal information for purposes that are described in this Privacy Policy or notified to the user when we collect their personal information,
  • To any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect the users vital interests or those of any other person,
  • To a potential buyer (and its agents and advisors) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use the users personal information only for the purposes disclosed in this Privacy Notice;

Links to Third-Party Websites and Third-Party Content

The Website may contain links to other websites, such as sites providing news coverage of the company, to partner sites for case studies, and to industry association sites of which Adello is a member. Adello is not responsible for the privacy notices or practices of these third-party websites. Via AdCTRL we provide ads that link to third-party sites, third-party apps, or other third-party content. This Privacy Policy does not extend to Third-Party Content, or any services offered on Third-Party Content.

Children´s Privacy

Adello does not knowingly collect any personal information from children under age of sixteen (16). If you believe your child has provided Adello with personal information, such as by registering at the Website, and you would like to have the data removed, please contact us using the contact details provided under the “Contact Us” heading below.

Security and International Data Transfer

Adello utilizes hashing, encryption and de-identification techniques to help ensure that the data is safeguarded at all times. Adello enforces generally accepted industry security standards on AdCTRL to protect the information both during transmission and once it is received. Our servers are located in the European Union, the United States of America, and in Hong Kong. If a user is located in the EEA, we have taken appropriate safeguards to comply with EEA data transfer restrictions such as implementing a legal mechanism to lawfully transfer their personal information between the EEA and non-EEA countries, such as the United States. Where applicable, we implemented the European Commission’s Standard Contractual Clauses (“SCC”) for transfers of personal information with our affiliate as well as our clients and partners, to protect personal information they process from the EEA in accordance with European Union data protection law. Users can obtain a copy of the SCC by contacting us using the contact details provided under the “Contact Us” heading below.

How long do we keep user information?

We retain personal information we collect from users as long as we have an ongoing legitimate business need to do so (for example, to provide users with a service they have requested or to comply with applicable legal, tax or accounting requirements).

Information that is transferred to us by third parties will be deleted after a maximum period of 13 months or earlier. Summarized data is kept indefinitely. Summarized data is aggregated statistical data used for financial reporting purposes.

User data protection rights

Users have the following data protection rights:

  • If a user wishes to opt out from ad tracking in general or from AdCTRL in particular they may refer to our opt-out instructions
  • If a user wishes to access, correct, update or request deletion of their personal information collected on the Website, or withdraw their consent they can do so at any time by contacting us using the contact details provided under the “Contact Us” heading below. Withdrawing their consent will not affect the lawfulness of any processing we conducted prior to their withdrawal, nor will it affect processing of their personal information conducted in reliance on lawful processing grounds other than consent.
  • In addition, if a user is subject to the European Data Protection Regulation, they can object to processing of their personal information, ask us to restrict processing of their personal information or request portability of their personal information. Again, they can exercise these rights by contacting us using the contact details provided under the “Contact Us” heading below.
  • Users have the right to opt-out from our marketing communications at any time. They can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send them. To opt-out of other forms of marketing (such as postal marketing or telemarketing), users can contact us using the contact details provided under the “Contact Us” heading below.
  • Users have the right to complain to a data protection authority about our collection and use of their personal information. For more information, they can contact their local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here.) We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Contact Us

If you have any questions or concerns about our use of your personal information or if you have questions about privacy on AdCTRL, please contact our Data Protection Representative using the following details at: privacy@adello.com 

The data controller of your personal information is:

Adello Group AG
Höschgasse 31
8008 Zürich
Switzerland

The data processor of your personal information is:

Adello Technologies GmbH
Haid-und-Neu-Str. 7
76131 Karlsruhe
Germany

This Privacy Policy was last updated on May 23, 2018.

So you think you know what it takes to build a leading-edge real-time software platform? You know how to process billions of bid requests every day at millisecond latency? You believe you know Machine Learning, detecting patterns across 'real' big data (and we are talking about petabytes, and worldwide) to predict accurately? How about if you put all of that together - are you still up for it? And are you excited to not just write great code, but to solve challenging problems?

If yes, then you might be the next amazing person to join our technology team at Adello.

Adello built a leading-edge AI platform. Our solution delivers exceptional accuracy in mobile advertisement through award-winning machine-learning technology and self-improving campaigns. Adello's platform monitors each advertisement campaign in real-time and continuously learns from its results to automatically optimize for maximum effectiveness.

Hundreds of advertising customers trust Adello's self-learning campaigns to achieve their brand and direct-response goals, such as L’Oreal, Sony Music, Samsung, BMW, Warner Bros, UBS, and Ikea. Adello has offices across Europe, North America, and Asia.

Adello's proprietary technology has won multiple awards, including: Mobex (2018), Top10 of fastest growing companies (2017), Stevie Awards (2016), Venture Leader China (2015), Technavio Global Top 16 Big Data Companies (2014), CRN Emerging Vendor (2013), Gartner’s Cool Vendor in Infrastructure (2012), and many more.

Management

Mark E. Forster
CEO

MBA University of St. Gallen

Entrepreneur, two previous exits in mobile technology

Holger Reinhardt
CTO

MSc Erlangen-Nürnberg 

MBA University of Louisville, Former CTO at Haufe Group

Vanessa Marr
VP Product

MA University of Zurich

Former Country Manager at Microsoft Advertising

Dr. Jan Stoess
VP Engineering

PhD in Computer Science University of Karlsruhe
Former post-doctoral researcher at Karlsruhe Institute of Technology

 

Dr. rer. nat. Bastian Kronenbitter
Head of Data Science

PhD Karlsruhe Institute of Technology
Former particle physicist, now data scientist

 

Alexander Yasnogor
Team Lead Platform

Msc Volgograd State University

Former Scientific Researcher SCC KIT

Sandor Laczko
Country Manager Switzerland

MA University of Zurich 

Swiss Pioneer in Mobile since 2008

Aaron Salzgeber
Head of Operations

BSc FHNW

Mobile Programmatic and data expert

Ron Kwok
APAC Markets lead

MBA Northwestern (Kellogg​​​)

Former Financial Trader

Conseil d’administration

Dominique Mégret
Advisor

MBA Insead

Head of Swisscom Ventures

Dr.Matthias Frey
Advisor

PhD ETH Zurich Signal and Information Processing

Chief Technical Architect, MTI Japan

Bettina von Kupsch
Board Member

MA Communication / MA Economics

Cap Gemini Telco Consulting Global / Swisscom Mobile Head of Market Strategy ​

 

Daniel Moschin
Board Member

MBA University of St. Gallen

Regional Leader Consumer & Devices Devision Microsoft CEE

ANJA HERRMANN
Board Member

MBA University of St. Gallen

Global Head of Advertising Credit Suisse

 

Notre promesse : vous délivrer vos indicateurs de performance clés pour votre propre marketing et atteindre votre audience avec succcès.

Des résultats inégalés

Notre technologie a été testée sur des milliers de campagnes et fournit des campagnes d’auto-apprentissage entièrement automatisées. Le but : offrir un retour sur investissement inégalé pour vos campagnes de marketing mobile.

Prévisions en temps réel

La valeur du mobile est dans le choix du moment juste. Nous contrôlons l’ensemble de notre pile technologique en interne et le conduisons en temps réel, parce que les clients prennent des décisions ici et maintenant.

 

Diverses influences du Big Data

Nous utilisons des milliers de variables pour optimiser votre campagne. Tout le monde comprend que des données de plus en plus pertinentes conduisent à des résultats supérieurs mais peu d’entreprises peuvent traiter de telles quantités de données en temps réel.

Notre promesse : vous délivrer vos indicateurs de performance clés pour votre propre marketing et atteindre votre audience avec succcès.

Prévisions en temps réel

Notre technologie a été testée sur des milliers de campagnes et fournit des campagnes d’auto-apprentissage entièrement automatisées. Le but : offrir un retour sur investissement inégalé pour vos campagnes de marketing mobile.

Des résultats inégalés

Notre technologie a été entrainé sur des milliers de campagnes et fournit des campagnes d’auto-apprentissage entièrement automatisées. Offrir un retour sur investissement inégalé pour vos campagnes de marketing mobile.

Diverses influences du Big Data

Nous utilisons des milliers de variables pour optimiser votre campagne. Tout le monde comprend que des données de plus en plus pertinentes conduisent à des résultats supérieures mais peu d’entreprises peuvent traiter de telles quantités de données en temps réel.

 

Délivrer votre message mobile avec une créativité impactante au bon moment à l’audience précise (et réelle). Nous appliquons des techniques de normalisation en temps réel pour nous débarrasser des robots, du trafic frauduleux et non identifié.

 

 

Utilisateurs qualifiés

Paramètres d’engagement

Visibilité garantie

 

Maximiser votre retour sur investissement. La technologie brevetée d’Adello mesure et optimise les campagnes sur des multiples indicateurs de performance en profondeur dans l’entonnoir publicitaire.

 

 

Prévision précise des indicateurs de performance clés

Retour sur investissement

Protection contre la fraude

Campagnes d’auto-amélioration

Notre plate-forme AdCTRL a entièrement été construite en interne : de l’infrastructure, à la plate-forme de gestion des données, le SDK, les algorithmes, le système RTB jusqu’au serveur d’annonces. Cela nous permet d’exploiter plus de 1,6 milliard d’appareils dans le monde entier à pleine granularité. La solution d’IA mobile à l’échelle mondiale d’Adello résout le défi d’atteindre des personnes réelles, pertinentes à l’échelle et fournit les indicateurs de performance clés des campagnes le long de l’entonnoir publicitaire.

Nous contrôlons les données de A à Z d’une manière conforme à la protection de la vie privée.

Meilleur retour sur investissement mobile

La technologie AI d’Adello mesure et optimise les campagnes sur différents indicateurs de performance tels que la visibilité des publicités, la réception, les sessions ou les inscriptions en profondeur dans l’entonnoir. Notre approche unique centrée sur les indicateurs de performance clés (KPI) vous offre la flexibilité nécessaire pour atteindre votre objectif de produit personnel, maximiser le retour sur investissement et utiliser différentes options de ciblage là où c’est nécessaire.

Création d’audience précise

Adello comprend la complexité du ciblage de l’audience mobile et utilise son propre index des utilisateurs pour cartographier, corriger et enrichir les données du profil des utilisateurs en temps réelle. Ceci mène à une précision supérieure.

Sécurité de la marque

Nous garantissons la sécurité de la marque en programmatic. Notre processus en 3 étapes est la clé pour bloquer le trafic publicitaire non valide dès le début.

  1. Filtre automatique du nouveau trafic et des éditeurs par mots-clés (élimine ~90%)
  2. Procédé manuel continu d’inscription sur liste blanche
  3. Analyse post-campagne automatisée et échantillonnage aléatoire manuel.

AdCTRL™Defender & ViewCTRL

Les campagnes gérées par Adello utilisent notre technologie AdCTRL™ Defender afin d’acheter (pré-enchère) autant d’impressions valides et visibles que possible, optimisant les résultats de la campagne dès le début.
ViewCTRL fournit des publicités mobiles conformes à l’IAB à un taux garanti (vCPM). Les annonceurs bénéficient d’une sécurité et d’une qualité de planification maximale.

AdCTRL™ – la solution de référence pour atteindre vos objectifs de marketing

5. Evaluation en boucle

à chaque campagne, des données supplémentaires sont transmises à notre système pour plus de combinaisons et d’apprentissages.

4. Placement d’annonces en temps réel

notre technologie de trading haute fréquence est parmi les plus rapides et permet d’acquérir et de traiter les données en temps réel pour fournir aux clients des indicateurs clés sur la base des combinaisons de données trouvées, à échelle globale.

1. Client KPI

bénéficiez d’une plateforme brevetée et primée pour obtenir les résultats que vous souhaitez.

2. Adello AI

notre technologie brevetée AdCTRL™ calcule plus de 250 000 combinaisons de données pour comprendre et apprendre ce qui motive vos indicateurs de performance clés.

3. Prédiction en continu

notre système prédit avec précision la performance de chaque empreinte grâce à une cartographie sans cookies des appareils mobiles et à une normalisation/validation en temps réel.

​Meilleur retour sur investissement mobile

​Atteindre votre audience mobile

Marque sûre

Accélérateur de créativité

AdCTRL™ – la solution de référence pour atteindre vos objectifs de marketing

1. Client KPI

bénéficiez d’une plateforme brevetée et primée pour obtenir les résultats que vous souhaitez.

2. Adello AI

notre technologie brevetée AdCTRL™ calcule plus de 250 000 combinaisons de données pour comprendre et apprendre ce qui motive vos indicateurs de performance clés.

3. Prédiction en continu

notre système prédit avec précision la performance de chaque empreinte grâce à une cartographie sans cookies des appareils mobiles et à une normalisation/validation en temps réel.

4. Placement d’annonces en temps réelles

notre technologie de trading haute fréquence est parmi les plus rapides et permet d’acquérir et de traiter les données en temps réel pour fournir aux clients des indicateurs clés sur la base des combinaisons de données trouvées, à échelle globale.

5. Evaluation en boucle

à chaque campagne, des données supplémentaires sont transmises à notre système pour plus de combinaisons et d’apprentissage.

​Meilleur retour sur investissement mobile

​Atteindre votre audience mobile
Marque sûre

Marque sûre

Accélérateur de créativité

Les plus grandes entreprises dans le monde nous font confiance

Quelques-uns de nos partenaires

Nous nous connectons aux plus grandes bourses de publicité, SSP et éditeurs. Ainsi vous accédez une audience compétente à travers des éditeurs et applications pertinentes pour votre campagne à échelle mondiale.

Partenaires d’attribution

Nous soutenons vos partenaires d’attribution et d’analyse marketing préférés pour votre campagne.

Saisissez le potentiel de vos données pour booster votre marketing mobile.
Connectez-vous.

Contactez-nous

Verenigde Staten

Adello Inc.

548 Market St, Suite 33114

San Francisco

CA 94104

info@adello.com

Zwitserland

Adello Group AG

Höschgasse 31

8008 Zürich

Switzerland

info@adello.com​

+41 (44) 500 31 50

UK/EMEA

Adello UK Ltd.
54-58 Tanner Street
London SE1 3PH

sales@adello.com

+41 (44) 500 31 50

Duitsland

Adello Technologies GmbH

Haid-und-Neu-Strasse 7

76131 Karlsruhe

info@adello.com

Nederland

Weesperstraat 61,

1018 VN

Amsterdam

sales@adello.com

+31 61 909 3316

Singapore

30 Raffles Place

Chevron House, 17/F

Singapore 048622  

sales@adello.com

+65 8264 6275

Maleisië

Adello Malaysia Sdn Bhd

Penthouse, Centrepoint South The Boulevard

Mid Valley City

59200 Kuala Lumpur 

sales@adello.com

+60 12 2218 032

So you think you know what it takes to build a leading-edge real-time software platform? You know how to process billions of bid requests every day at millisecond latency? You believe you know Machine Learning, detecting patterns across 'real' big data (and we are talking about petabytes, and worldwide) to predict accurately? How about if you put all of that together - are you still up for it? And are you excited to not just write great code, but to solve challenging problems?

If yes, then you might be the next amazing person to join our technology team at Adello.

Adello built a leading-edge AI platform. Our solution delivers exceptional accuracy in mobile advertisement through award-winning machine-learning technology and self-improving campaigns. Adello's platform monitors each advertisement campaign in real-time and continuously learns from its results to automatically optimize for maximum effectiveness.

Hundreds of advertising customers trust Adello's self-learning campaigns to achieve their brand and direct-response goals, such as L’Oreal, Sony Music, Samsung, BMW, Warner Bros, UBS, and Ikea. Adello has offices across Europe, North America, and Asia.

Adello's proprietary technology has won multiple awards, including: Mobex (2018), Top10 of fastest growing companies (2017), Stevie Awards (2016), Venture Leader China (2015), Technavio Global Top 16 Big Data Companies (2014), CRN Emerging Vendor (2013), Gartner’s Cool Vendor in Infrastructure (2012), and many more.

Management

Mark E. Forster
CEO

MBA University of St. Gallen

Entrepreneur, two previous exits in mobile technology

Holger Reinhardt
CTO

MSc Erlangen-Nürnberg 

MBA University of Louisville, Former CTO at Haufe Group

Vanessa Marr
VP Product

MA University of Zurich

Former Country Manager at Microsoft Advertising

Dr. Jan Stoess
VP Engineering

PhD in Computer Science University of Karlsruhe
Former post-doctoral researcher at Karlsruhe Institute of Technology

 

Dr. rer. nat. Bastian Kronenbitter
Head of Data Science

PhD Karlsruhe Institute of Technology
Former particle physicist, now data scientist

 

Alexander Yasnogor
Team Lead Platform

Msc Volgograd State University

Former Scientific Researcher SCC KIT

Sandor Laczko
Country Manager Switzerland

MA University of Zurich 

Swiss Pioneer in Mobile since 2008

Aaron Salzgeber
Head of Operations

BSc FHNW

Mobile Programmatic and data expert

Ron Kwok
APAC Markets lead

MBA Northwestern (Kellogg​​​)

Former Financial Trader

Bestuur

Dominique Mégret
Advisor

MBA Insead

Head of Swisscom Ventures

Dr.Matthias Frey
Advisor

PhD ETH Zurich Signal and Information Processing

Chief Technical Architect, MTI Japan

Bettina von Kupsch
Board Member

MA Communication / MA Economics

Cap Gemini Telco Consulting Global / Swisscom Mobile Head of Market Strategy ​

 

Daniel Moschin
Board Member

MBA University of St. Gallen

Regional Leader Consumer & Devices Devision Microsoft CEE

ANJA HERRMANN
Board Member

MBA University of St. Gallen

Global Head of Advertising Credit Suisse

 

Door de inzet van AdCTRL™ bereikt u uw marketingdoelstellingen en doelgroep, in een merkveilige omgeving, dát is onze belofte.

Ongeëvenaarde resultaten

Onze AI-technologie is ‘getraind’ door duizenden campagnes en is volledig automatisch in te zetten voor zelf-lerende campagnes die gericht zijn op een maximale ROI.

Real-time voorspellingen

In online marketing draait alles om mensen op het juiste moment bereiken. Wij gebruiken onze in-house mobile technology stack om real-time voorspellingen te doen, omdat klanten hier en nu beslissingen maken.

 

Big Data, écht gebruikt

Wij gebruiken duizenden variabelen in het optimaliseren van uw campagnes. Iedereen begrijpt dat meer en meer relevante data tot betere campagne-resultaten kan leiden, maar er is wereldwijd maar een handjevol bedrijven dat zulke hoeveelheden data, real-time, kan verwerken en gebruiken.

Door de inzet van AdCTRL™ bereikt u uw marketingdoelstellingen en doelgroep, in een merkveilige omgeving, dát is onze belofte.

Real-time voorspellingen

In online marketing draait alles om mensen op het juiste moment bereiken. Wij gebruiken onze in-house mobile technology stack om real-time voorspellingen te doen, omdat klanten hier en nu beslissingen maken.

Ongeëvenaarde resultaten

Onze AI-technologie is ‘getraind’ door duizenden campagnes en is volledig automatisch in te zetten voor zelf-lerende campagnes die gericht zijn op een maximale ROI.

Big Data, écht gebruikt

Wij gebruiken duizenden variabelen in het optimaliseren van uw campagnes. Iedereen begrijpt dat meer en meer relevante data tot betere campagne-resultaten kan leiden, maar er is wereldwijd maar een handjevol bedrijven dat zulke hoeveelheden data, real-time, kan verwerken en gebruiken.

 

Laat uw mobiele boodschap op het juiste moment met uitdagende creatives aan uw doelgroep zien. Wij zetten normalizatie technieken in om er voor te zorgen dat bots en frauduleus- of ongeïdentificeerd verkeer worden gemeden.

 

 

Gequalificeerd bereik

Engagement cijfers

Gegarandeerde zichtbaarheid

 

Maximaliseer uw ROI. Adello’s gepatenteerde Deep-Learning-Technologie meet en optimaliseert campagnes, op basis van verschillende performance metrics en op verschillende punten in de funnel.

 

 

Accurate KPI voorspellingen

Maximale ROI

Fraude bescherming

ZELF-OPTIMALISERENDE CAMPAGNES

Ons gehele AdCTRL platform is in-house gebouwd: van infrastructuur, tot data management platform, SDK, machine learning algoritmes en bidder-to-ad uitlevering. Dit biedt ons de ruimte om meer dan 1,6 miljard devices wereldwijd te bereiken met volledig inzicht. Adello’s wereldwijd ingezette AI-oplossing, zorgt ervoor dat we échte, relevante mensen kunnen bereiken, gebaseerd op uiteenlopende KPI’s.

Wij controleren de data technisch van A tot Z op een wijze die privacy-compliant en future-proof is.

Beste mobiele ROI

Adello’s AI-technologie meet en optimaliseert campagnes op verschillende performance metrics, zoals Ad Viewability, Landing, Sessions of Sign-ups, diep in de marketing funnel. Onze unieke KPI-centrische aanpak biedt u de flexibiliteit om uw persoonlijke product-doel te bereiken, ROI te maximaliseren en waar nodig, verschillende targetingopties te gebruiken.

Zeer precieze Audience Targeting

Adello begrijpt de complexiteit van Mobile Audience targeting en gebruikt zijn eigen Gebruikersindex om gegevens over gebruikersprofielen voor elke campagne in kaart te brengen en te corrigeren. Daarnaast worden gebruikersprofielen op basis van device-, locatie-, demografische- of interessegegevens verrijkt.

Brand Safety

Adello neemt de bescherming van uw merk serieus. Ons 3-staps proces zorgt ervoor dat ongeldig advertentie verkeer direct geblokkeerd wordt.

  1. Automatisch filteren van nieuw verkeer en uitgevers op trefwoorden (elimineert ~90%)
  2. Doorlopend handmatige ‘whitelisting’
  3. Geautomatiseerde analyse na de campagne en handmatige random sampling

AdCTRL™Defender & ViewCTRL

De door Adello beheerde campagnes maken uitsluitend gebruik van de AdCTRLDefender-technologie om (pre-bid) zo veel mogelijk geldige en zichtbare impressies te kopen en de resultaten van de campagne al vanaf het begin te optimaliseren.

ViewCTRL levert IAB-conforme, raadpleegbare mobiele advertenties tegen een gegarandeerd tarief (vCPM). Adverteerders krijgen maximale planningsveiligheid en -kwaliteit.

AdCTRL™ – dé industriestandaard in het behalen van uw marketing doelen

5. Feedback Loop

Met iedere campagne die wij draaien worden meer combinaties en ‘learnings’ aan ons systeem toegevoegd, zodat het continue slimmer wordt.

4. Real-Time Bidding

Onze High-Frequency Trading technologie is de snelste in zijn klasse en maakt het mogelijk voor ons om data in real-time te verzamelen én te verwerken. Dit stelt ons in staat om wereldwijd, schaalbaar en op basis van de KPI van de klant, de juiste mensen te bereiken.

1. Klant KPI

Gebruik onze technologie; gepatenteerd en bekroond met verschillende awards.

2. Adello AI

AdCTRL™ analyseert >250 000 data-combinaties om te leren wat uw KPI’s drijft.

3. In-Stream voorspellingen

Ons systeem levert een accurate voorspelling van de performance van elke afzonderlijke impressie, door het ‘cookie-loos’ in kaart brengen van mobiele devices en het in real-time normalizeren en valideren van data.

​Beste ROI op mobiel

​Vind uw klanten

Brand Safety

Creatieve oplossingen

AdCTRL™ – dé industriestandaard in het behalen van uw marketing doelen

1. Klant KPI

Gebruik onze technologie; gepatenteerd en bekroond met verschillende awards.

2. Adello AI

AdCTRL™ analyseert >250 000 data-combinaties om te leren wat uw KPI’s drijft.

3. In-Stream voorspellingen

Ons systeem levert een accurate voorspelling van de performance van elke afzonderlijke impressie, door het ‘cookie-loos’ in kaart brengen van mobiele devices en het in real-time normalizeren en valideren van data.

4. Real-Time Bidding

Onze High-Frequency Trading technologie is de snelste in zijn klasse en maakt het mogelijk voor ons om data in real-time te verzamelen én te verwerken. Dit stelt ons in staat om wereldwijd, schaalbaar en op basis van de KPI van de klant, de juiste mensen te bereiken.

5. Feedback Loop

Met iedere campagne die wij draaien worden meer combinaties en ‘learnings’ aan ons systeem toegevoegd, zodat het continue slimmer wordt.

​Beste ROI op mobiel

​Vind uw klanten

Brand Safety

Creatieve oplossingen

Wij werken wereldwijd voor fantastische merken

Een aantal van onze inventory partners

Onze mobiele DSP is wereldwijd met de grootste ad exchanges geïntegreerd. Dit stelt ons in staat om relevante doelgroepen, mobiele websites en apps voor uw campagne te bereiken.

Tracking Partners

Wij ondersteunen u graag in het maken van een keuze voor de juiste tracking partners.

Leer hier hoe u data ontsluit voor marketing op mobiele devices. Let´s connect.

Neem contact op
[ninja_form id=1]

AdCTRL™ – die preisgekrönte AI-Technologie für präzise Zielgruppenansprache und selbstlernende Kampagnen.

5. Feedback Loop

Dank Daten-Rückkoppelung lernt das System mit jeder neuen Ad Impression dazu und optimiert sich fortlaufend selbst.

4. Real-Time Bidding

Der programmatische Einkauf Ihrer Kampagne wird über unsere patentierte High Frequency Trading Plattform abgewickelt. Diese vereint als eine der weltweit schnellsten Technologien die wichtigsten Industry-Awards.

1. Kunden-KPI

Setzen Sie auf die preisgekrönte Technologie, um Ihre spezifischen Marketingziele zu erreichen.

2. AI-Technologie

AdCTRL™ analysiert Werbekampagnen anhand von 50’000 Datenpunkten und optimiert diese >250’000 Mal pro Sekunde.

3. Kontinuierliche Vorhersagen

Unsere Technologie trifft präzise Vorhersagen über jede einzelne Ad Impression und verzichtet dabei vollständig auf Cookies. Dabei werden in Echtzeit modernste Normalisierungs- und Validierungsmethoden angewendet.

​BESTER MOBILE ROI DANK PATENTIERTER TECHNOLOGIE

​PRÄZISE ZIELGRUPPENANSPRACHE

Brand Safe

Exklusive Werbeformen

AdCTRL™ – die preisgekrönte AI-Technologie für präzise Zielgruppenansprache und selbstlernende Kampagnen.

1. Kunden-KPI

Setzen Sie auf die preisgekrönte Technologie, um Ihre spezifischen Marketingziele zu erreichen.

2. AI-Technologie

AdCTRL™ analysiert Werbekampagnen anhand von 50’000 Datenpunkten und optimiert diese >250’000 Mal pro Sekunde.

3. Kontinuierliche Vorhersagen

Unsere Techologie trifft präzise Vorhersagen über jede einzelne Ad-Impression und verzichtet dabei vollständig auf Cookies. Dabei werden in Echtzeit modernste Normalisierungs- und Validierungsmethoden angewendet.

4. Real-Time Bidding

Der programmatische Einkauf Ihrer Kampagne wird über unsere patentierte High Frequency Trading Platform abgewickelt. Diese vereint als eine der weltweit schnellsten Technologien die wichtigsten Industry-Awards.

5. Feedback Loop

Dank Daten-Rückkoppelung lernt das System mit jeder neuen Ad Impression dazu und optimiert sich fortlaufend selbst.

​BESTER MOBILE ROI DANK PATENTIERTER TECHNOLOGIE

​PRÄZISE
ZIELGRUPPENANSPRACHE

Brand Safe

Exklusive Werbeformen

FÜHRENDE UNTERNEHMEN SETZEN AUF ADELLO TECHNOLOGIE

INVENTAR PARTNER

Wir investieren seit über zehn Jahren in unsere Partnerschaften mit den weltweit grössten Ad Exchanges und Premium Publishern.

TRANSPARENTES TRACKING MIT UNABHÄNGIGEN PARTNERN

Wir tracken und reporten Ihre Kampagne entlang der gesamten Customer Journey. Zudem unterstützen wir auch das Tracking durch Drittanbieter.

Nutzen Sie das Potenzial datengetriebener Werbetechnologie und steigern Sie die Effizienz Ihrer Kampagnen.

Kontaktieren Sie uns

 

MOB-EX AWARDS 2018

Best Campaign - Direct Response

 

GERMAN STEVIE AWARDS 2016

Stevie Winner Silver and Bronze

 

GERMAN STEVIE AWARDS 2016

Stevie Winner Silver and Bronze

 

VENTURE LEADERS

China 2015 Winner

 

TECHNAVIO BIGDATA

2014 Winner

 

IAB DIGITAL MARTKETING AWARD 2013

 

CRN - EMERGING VENDORS 2013

 

CRN - EMERGING VENDORS 2012

 

CRN - BIG DATA 100

 

VENTURE LEADERS & VENTURELAB

 

TOP 100 - 2013

 

TOP 100 - 2012

 

GERTNER 2012 - Cool Vendor

USA

Adello Inc.

548 Market St, Suite 33114

San Francisco

CA 94104

info@adello.com

Schweiz

Adello Group AG

Höschgasse 31

8008 Zürich

Switzerland

info@adello.com​

+41 (44) 500 31 50

UK/EMEA

Adello UK Ltd.
54-58 Tanner Street
London SE1 3PH

sales@adello.com

+41 (44) 500 31 50

Deutschland

Adello Technologies GmbH

Haid-und-Neu-Strasse 7

76131 Karlsruhe

info@adello.com

Niederlande

Weesperstraat 61,

1018 VN

Amsterdam

sales@adello.com

+31 61 909 3316

Singapur

30 Raffles Place

Chevron House, 17/F

Singapore 048622  

sales@adello.com

+65 8264 6275

MALAYSIA

Adello Malaysia Sdn Bhd

Penthouse, Centrepoint South The Boulevard

Mid Valley City

59200 Kuala Lumpur 

sales@adello.com

+60 12 2218 032

So you think you know what it takes to build a leading-edge real-time software platform? You know how to process billions of bid requests every day at millisecond latency? You believe you know Machine Learning, detecting patterns across 'real' big data (and we are talking about petabytes, and worldwide) to predict accurately? How about if you put all of that together - are you still up for it? And are you excited to not just write great code, but to solve challenging problems?

If yes, then you might be the next amazing person to join our technology team at Adello.

Adello built a leading-edge AI platform. Our solution delivers exceptional accuracy in mobile advertisement through award-winning machine-learning technology and self-improving campaigns. Adello's platform monitors each advertisement campaign in real-time and continuously learns from its results to automatically optimize for maximum effectiveness.

Hundreds of advertising customers trust Adello's self-learning campaigns to achieve their brand and direct-response goals, such as L’Oreal, Sony Music, Samsung, BMW, Warner Bros, UBS, and Ikea. Adello has offices across Europe, North America, and Asia.

Adello's proprietary technology has won multiple awards, including: Mobex (2018), Top10 of fastest growing companies (2017), Stevie Awards (2016), Venture Leader China (2015), Technavio Global Top 16 Big Data Companies (2014), CRN Emerging Vendor (2013), Gartner’s Cool Vendor in Infrastructure (2012), and many more.

Management

Mark E. Forster
CEO

MBA University of St. Gallen

Entrepreneur, two previous exits in mobile technology

Holger Reinhardt
CTO

MSc Erlangen-Nürnberg 

MBA University of Louisville, Former CTO at Haufe Group

Vanessa Marr
VP Product

MA University of Zurich

Former Country Manager at Microsoft Advertising

Dr. Jan Stoess
VP Engineering

PhD in Computer Science University of Karlsruhe
Former post-doctoral researcher at Karlsruhe Institute of Technology

 

Dr. rer. nat. Bastian Kronenbitter
Head of Data Science

PhD Karlsruhe Institute of Technology
Former particle physicist, now data scientist

 

Alexander Yasnogor
Team Lead Platform

Msc Volgograd State University

Former Scientific Researcher SCC KIT

Sandor Laczko
Country Manager Switzerland

MA University of Zurich 

Swiss Pioneer in Mobile since 2008

Aaron Salzgeber
Head of Operations

BSc FHNW

Mobile Programmatic and data expert

Ron Kwok
APAC Markets lead

MBA Northwestern (Kellogg​​​)

Former Financial Trader

Verwaltungsrat

Dominique Mégret
Advisor

MBA Insead

Head of Swisscom Ventures

Dr.Matthias Frey
Advisor

PhD ETH Zurich Signal and Information Processing

Chief Technical Architect, MTI Japan

Bettina von Kupsch
Board Member

MA Communication / MA Economics

Cap Gemini Telco Consulting Global / Swisscom Mobile Head of Market Strategy ​

 

Daniel Moschin
Board Member

MBA University of St. Gallen

Regional Leader Consumer & Devices Devision Microsoft CEE

ANJA HERRMANN
Board Member

MBA University of St. Gallen

Global Head of Advertising Credit Suisse

 

AdCTRL™ führt zu unerreichter Effizienz Ihrer Werbekampagnen – bei präziser Zielgruppenansprache und höchster Brand Safety.

Erstklassige Ergebnisse

Unsere AI-Technologie hat in tausenden von Kampagnen die Selektion der relevanten Attribute und Strategien gelernt. Datenfeedbacks in Echtzeit ermöglichen selbstoptimierende Setups mit besten Ergebnissen.

Real Time Predictions

Für datenbasiertes Programmatic Advertising ist Geschwindigkeit zentral. Adello betreibt sämtliche Abwicklungsprozesse in eigenen Technologie-Hubs. Damit erreichen wir den Geschwindigkeitsvorteil, der sich in den Kampagnenergebnissen niederschlägt.

 

Big Data auf höchstem Level

Relevante Daten führen zu besseren Kampagnenergebnissen. Adello verarbeitet die nötigen Datenmengen in Echtzeit, basierend auf tausenden von Variablen. Gemäss Technavio sind nur wenige Unternehmen wie Adello dazu in der Lage.

Mit AdCTRL™ steigern Sie die Effizienz Ihrer Werbekampagnen – dank streuverlustfreier Ansprache Ihrer Zielgruppe in einem sicheren Werbeumfeld.

Real Time Predictions

Für datenbasiertes Programmatic Advertising ist Geschwindigkeit zentral. Adello betreibt sämtliche Abwicklungsprozesse in eigenen Technologie-Hubs. Damit erreichen wir den Geschwindigkeitsvorteil, der sich in den Kampagnenergebnissen niederschlägt.

Erstklassige Ergebnisse

Unsere AI-Technologie hat in tausenden von Kampagnen die Selektion der relevanten Attribute und Strategien gelernt. Datenfeedbacks in Echtzeit ermöglichen selbstoptimierende Setups mit besten Ergebnissen.

Big Data auf höchstem Level

Relevante Daten führen zu besseren Kampagnenergebnissen. Adello verarbeitet die nötigen Datenmengen in Echtzeit, basierend auf tausenden von Variablen. Weltweit sind weniger als ein Dutzend Unternehmen dazu in der Lage.

 

Inszenieren Sie Ihre Botschaft mit unseren kreativen Werbeformaten prominent in Ihrer Zielgruppe. Dank integrierter Defender-Technologie garantieren wir höchste Traffic-Qualität, Brand Safety und Viewability.

 

 

Geprüfte Umfelder

Transparente Reports

Garantierte Ad Viewability

 

Maximieren Sie Ihren ROI. Unsere patentierte AI-Technologie misst und optimiert Kampagnen in Echtzeit von der Ad Impression bis zur Conversion.

 

 

Optimierung auf KPIs

Maximaler ROI

Fraud Protection

SELBSTOPTIMIERENDE KAMPAGNEN

AdCTRL™ wurde im Silicon Valley entwickelt: Von der Data Management Platform, unseren preisgekrönten Algorithmen, dem Real Time Bidder bis hin zur Analyse und Optimierung der gesamten User Journey. Mit einem Ziel: Ihren Marketing KPIs.

Unsere Datenverarbeitung entspricht den geltenden Datenschutzgesetzen. Mehr zu unserer Privacy Policy.

Beste Ergebnisse dank höchster Effizienz

Unsere patentierte AI-Technologie misst und optimiert Kampagnen anhand individueller Performance-Metriken wie Ad Viewability, User Interactions, Landings, Sessions oder Leads. Dank unseres flexiblen Ansatzes steht der Kunde und seine dedizierten Marketingziele jederzeit im Zentrum.

Präzises Audience Targeting

Dank unserer Data Management Platform verstehen wir die Komplexität von Mobile Audience Targeting. Für das präzise Modellieren von Zielgruppen erstellen wir Nutzerprofile auf Basis tausender Attribute wie Age, Gender, Interest oder Geo Location.

Brand Safety

Brand Safety hat für uns oberste Priorität und wird durch einen mehrstufigen Prozess garantiert. Dazu gehören automatisiertes Keyword-Filtering des gesamten Traffics, Machine-Learning für Mustererkennung, wie auch manuelles Whitelisting.

AdCTRL™Defender & ViewCTRL

Die AdCTRL™ Defender-Technologie identifiziert und filtert Fraud und Bot Traffic zuverlässig. ViewCTRL steuert Ihre Kampagne mit 100% Viewability Rate zu einem garantierten Preis aus. Sie erhalten damit ein Höchstmass an Planungssicherheit und Qualität.​

Adello setzt sich für den Schutz der Privatsphäre der Nutzer ein. Wir halten uns an alle anwendbaren Datenschutzgesetze, einschließlich der Europäischen Datenschutz-Grundverordnung (DSGVO) und gehen noch weiter, indem wir diese in allen unseren Märkten weltweit anwenden. Die folgende Datenschutzerklärung enthält Informationen über Adello und unsere mobile Werbeplattform AdCTRL, erklärt, wer wir sind, wie wir Informationen sammeln, weitergeben und nutzen und wie Nutzer ihre Datenschutzrechte ausüben können. Die Datenschutzerklärung bezieht sich auf Informationen, die wir über unsere Website www.adello.com („Website“) sammeln oder im Rahmen unserer Produkte und Dienstleistungen auf unserer Mobile Advertising Plattform AdCTRL („AdCTRL“) verarbeiten.

Was macht Adello?

Adello betreibt AdCTRL, eine transparente und neutrale Plattform für mobile Werbung, die auf der künstlichen Intelligenz von Adello basiert und die Erstellung und Durchführung von mobilen Werbekampagnen auf zahlreichen, zum Teil durch Vermittler (z.B. Ad Exchanges) vertretenen Publikationen ermöglicht, deren Werbeplätze Adello verkauft. Adello verwendet AdCTRL für die Echtzeit-Datenverarbeitung mit grossen Datenmengen. Dadurch werden Werbetreibende und ihre Vermittler (z.B. Mediaagenturen) in die Lage versetzt, Anzeigen auf Basis von vorhergesagten Interessen, Affinitäten und lokalem Kontext zu schalten und die Effektivität ihrer Kampagnen zu messen. Unser Ziel ist es, die Anzahl der Anzeigen zu reduzieren, die für die Nutzer nicht von Nutzen oder von Interesse sind. AdCTRL ist kein Datenprovider, keine Medienagentur und kein Werbenetzwerk. AdCTRL ist nicht auf Cookies aufgebaut. Die Plattform wird in der EU betrieben und wurde von Anbeginn mit starkem Fokus auf die Wahrung der Privatsphäre der Nutzer entwickelt. Sie unterliegt der DSGVO und den geltenden nationalen Datenschutzgesetzen.

Welche Informationen sammeln wir und warum?

Grundsätzlich verarbeiten wir keine Daten, die uns in die Lage versetzen würden, eine Person zu identifizieren. Von dieser Regel weichen wir nur ab, wenn wir die Einwilligung der Nutzer haben, wenn wir die Informationen benötigen, um unsere vertraglichen Verpflichtungen zu erfüllen, oder wenn wir ein berechtigtes Interesse daran haben. Die Informationen, die wir sammeln, wenn ein Benutzer die Website besucht oder wenn wir einem Benutzer eine Anzeige zeigen, fallen in die folgenden Kategorien:

a) Informationen, die wir auf der Website sammeln

Der Nutzer kann uns nach eigenem Ermessen bestimmte Informationen zur Verfügung stellen, während andere Informationen automatisch vom Internet-Browser des Nutzers bereitgestellt werden, wenn er die Website besucht. Diese Art von Informationen und unsere jeweiligen Verarbeitungszwecke sind wie folgt:

Art der Information

Wofür wir sie brauchen

Name

E-mail-Adresse

Firma

Position

Telefonnummer

Land

  • Wenn ein Nutzer unseren Newsletter durch Angabe einer E-Mail-Adresse abonniert oder Material von unserer Website herunterladen möchte, verwenden wir diese Kontaktinformationen, um ihm die gewünschten Dienste zur Verfügung zu stellen.
  • Wenn ein Nutzer bereits Kunde von Adello ist, verwenden wir seine E-Mail-Adresse, seinen Namen und seine Geschäftsinformationen, um sein Konto zu unterhalten und ihm die Nutzung der von Adello angebotenen Produkte und Dienstleistungen zu ermöglichen.

Browsertyp and -Version

Operations-System

Referrer URL

Besuchte Adello URLs

Datum und Uhrzeit des Besuches

Internet protocol (IP)-Adresse

Cookies

  • Logfile-Daten werden automatisch von Internet-Browsern zur Verfügung gestellt.
  • Das Sammeln dieser Informationen ermöglicht es uns, die Nutzer, die unsere Website besuchen, besser zu verstehen, woher sie kommen und welche Inhalte auf unserer Website für sie von Interesse sind. Wir verwenden diese Informationen für unsere internen Analysezwecke, für Retargeting-Kampagnen, zur Messung des Erfolgs unserer Marketingkampagnen und zur Verbesserung der Qualität und Relevanz unserer Website für unsere Besucher.

 

Wenn wir persönliche Informationen benötigen, die nicht oben beschrieben sind, wird der Nutzer um seine Zustimmung gebeten, und die Gründe werden ihm an der Stelle, an der die Informationen gesammelt werden, mitgeteilt.

b) Informationen, die wir über AdCTRL verarbeiten

Die von AdCTRL verarbeiteten Informationen werden in der Regel von der Publikation oder von Vermittlern (z.B. Ad Exchanges) über Programmierschnittstellen (“API”) übermittelt. AdCTRL verwendet diese Informationen, um Anzeigen im Auftrag von Werbetreibenden zu schalten, deren Produkt oder Dienstleistung beworben wird. Die Informationen bestehen aus pseudonymen Daten, die mittels Mobile Advertising IDs und IP-Adressen den mobilen Endgeräten der Nutzer zugeordnet werden. Die gespeicherten Informationen erlauben es Adello nicht, Personen zu identifizieren.

Die Sammlung und Nutzung der Informationen richtet sich nach den Datenschutzbestimmungen und rechtlichen Bestimmungen der Publikation, welche die Werbefläche anbietet. Soweit wir technisch dazu in der Lage sind, informieren wir die Nutzer jedoch direkt an der Stelle, an der Informationen gesammelt werden.

 

Art der Information

Wofür wir sie brauchen

Mobile Advertising ID

Location Data

IP Address (anonymisiert)

Pixel Tags (Web Beacons)

Statistical IDs

Audience Data Segmente

Adello verwendet diese Informationen für Online-Marketingzwecke über AdCTRL.
Im Einzelnen verwenden wir die Informationen, um

  • Werbetreibenden zu ermöglichen, Anzeigen an einen bestimmten Standort und das Standortverhalten der Nutzer anzupassen,
  • die Interessen und Präferenzen der Nutzer für interessenbasierte Werbung vorherzusagen,
  • zu erkennen, wie die Nutzer auf bestimmte Anzeigen reagieren,
  • aggregierte Statistiken, z.B. über die Wirksamkeit von mobilen Werbekampagnen, zu erstellen und
  • AdCTRL anzubieten, zu betreiben und zu verbessern.

DSGVO: Rechtsgrundlage für die Verarbeitung

Unsere Rechtsgrundlage für die Erhebung und Verarbeitung der oben beschriebenen Informationen ist jeweils von den betreffenden Informationen und dem spezifischen Kontext abhängig, in dem wir sie erheben und verarbeiten. Gemäß der europäischen DSGVO erheben und verarbeiten wir personenbezogene Daten von Nutzern nur dann, wenn wir deren Einwilligung haben (Art. 6 Abs. 1 lit. a) DSGVO), wenn wir die Informationen benötigen, um unsere vertraglichen Verpflichtungen gegenüber dem Nutzer zu erfüllen (Art. 6 Abs. 1 lit. b) DSGVO) oder wenn wir ein berechtigtes Interesse daran haben.

Wenn ein Nutzer mehr über der Verarbeitung seiner Daten zugrundeliegenden Rechtsgrundlagen für einen bestimmten Zweck erfahren möchte (einschließlich aller berechtigten Interessen, die wir zur Verarbeitung der Daten haben), kann er sich mit uns über die unten unter “Kontaktieren Sie uns” angegebenen Daten in Verbindung setzen. Beispielsweise verlassen wir uns auf unsere berechtigten Interessen bei der Verarbeitung von Informationen zum Zweck der Direktwerbung und zur Betrugsprävention und -aufdeckung, sofern diese Interessen nicht durch Datenschutzinteressen oder Grundrechte und -freiheiten eines Nutzers aufgehoben werden (Art. 6 Abs. 1 lit. f) DSGVO).

Mit wem teilen wir Nutzer-Daten?

Wir geben personenbezogene Daten nur in folgenden Fällen an Dritte weiter:

  • Wir können im Namen unserer Kunden und Partner Informationen von Benutzern sammeln. Dies kann z.B. der Fall sein, wenn jemand aktiv und freiwillig auf eine Anzeige antwortet, die wir im Namen eines Werbekunden und mit dem Hinweis der Datennutzung schalten. Solche Informationen können aus personenbezogenen Daten, anonymen Daten oder beidem bestehen. In solchen Situationen sammeln wir die Informationen und stellen sie unseren Kunden zur Verfügung, und sie unterliegen den Datenschutzbestimmungen dieses Kunden.
  • An unsere Tochtergesellschaften und Drittanbieter, die in unserem Auftrag Daten verarbeiten und uns bei der Bereitstellung unserer Dienste unterstützen (z. B. Unterstützung des Betriebes, Bereitstellung von Funktionalitäten oder Erhöhung der Sicherheit unserer Website) oder die auf andere Weise personenbezogene Daten für Zwecke verarbeiten, die in dieser Datenschutzrichtlinie beschrieben oder dem Nutzer mitgeteilt werden, wenn wir seine personenbezogenen Daten erfassen,
  • An die zuständigen Strafverfolgungsbehörden, Aufsichtsbehörden, Regierungsbehörden, Gerichte oder sonstige dritte Parteien, wenn wir glauben, dass eine Offenlegung notwendig ist (i) aus Gründen anwendbaren Rechts, (ii) um unsere gesetzlichen Rechte auszuüben, zu begründen oder zu verteidigen, oder (iii) um ein lebenswichtiges Interesse des Nutzers oder einer anderen Person zu schützen,
  • An einen potenziellen Käufer (und seine Vertreter und Berater) im Zusammenhang mit einem geplanten Kauf, einer Fusion oder Übernahme eines Teils unseres Unternehmens, vorausgesetzt, dass wir den Käufer darüber informieren, dass er die persönlichen Daten des Nutzers nur im Rahmen der in dieser Datenschutzerklärung angegebenen Zwecke verwenden darf;

Links zu Websites und Inhalten Dritter

Die Website kann Links zu anderen Websites enthalten, z. B. zu Websites, die über das Unternehmen berichten, zu Partner-Websites für Fallstudien und zu Websites von Industrieverbänden, bei denen Adello Mitglied ist. Adello ist nicht verantwortlich für die Datenschutzhinweise oder Praktiken dieser Websites Dritter. Über AdCTRL stellen wir Anzeigen zur Verfügung, die auf Websites Dritter, Anwendungen Dritter oder andere Inhalte Dritter verweisen. Diese Datenschutzerklärung erstreckt sich nicht auf Inhalte Dritter oder auf Dienstleistungen, die auf Inhalten Dritter angeboten werden.

Daten von Kindern

Adello sammelt wissentlich keine persönlichen Daten von Kindern unter 16 Jahren. Wenn Sie glauben, dass Ihr Kind Adello persönliche Informationen zur Verfügung gestellt hat, z.B. durch Registrierung auf der Website, und Sie möchten, dass die Daten entfernt werden, kontaktieren Sie uns bitte über die unter der Rubrik “Kontaktieren Sie uns” angegebenen Kontaktdaten.

Datensicherheit und Internationale Datenübermittlung

Die von unseren Kunden und Partnern an AdCTRL übermittelten Daten verwenden pseudonyme Identifikatoren, die mit dem mobilen Endgerät des Nutzers verbunden sind. Darüber hinaus verwendet Adello Hashing-, Verschlüsselungs- und De-Identifizierungstechniken, um sicherzustellen, dass die Privatsphäre der Nutzer jederzeit geschützt ist, wenn Daten an Dritte weitergegeben werden. Adello setzt allgemein anerkannte Sicherheitsstandards für AdCTRL ein, um die Daten sowohl während der Übertragung als auch nach dem Empfang zu schützen.

Unsere Server befinden sich in der Europäischen Union, den Vereinigten Staaten von Amerika und in Hongkong. Wenn sich ein Nutzer im EWR befindet, haben wir angemessene Vorkehrungen getroffen, um die Beschränkungen der EWR-Datenübermittlung einzuhalten, wie z.B. die Einführung eines rechtlichen Mechanismus zur rechtmäßigen Übermittlung seiner personenbezogenen Daten zwischen dem EWR und Nicht-EWR-Ländern, wie den Vereinigten Staaten. Gegebenenfalls haben wir die Standardvertragsklauseln der Europäischen Kommission (“SCC”) für die Übermittlung personenbezogener Daten an unsere Tochtergesellschaft sowie unsere Kunden und Partner implementiert, um personenbezogene Daten, die sie aus dem EWR verarbeiten, in Übereinstimmung mit der DSGVO zu schützen.

Wie lange werden die Daten aufbewahrt?

Wir speichern personenbezogene Daten, die wir von Nutzern sammeln, solange wir ein dauerhaftes legitimes Geschäftsbedürfnis haben (z.B. um den Nutzern einen Service zu bieten, den sie angefordert haben, oder um die geltenden gesetzlichen, steuerlichen oder buchhalterischen Anforderungen zu erfüllen).

Zusammengefasste Daten werden auf unbestimmte Zeit aufbewahrt. Zusammengefasste Daten sind aggregierte statistische Daten, die für die Finanzberichterstattung verwendet werden.

Datenschutz-Rechte der Nutzer

Die Nutzer haben die folgenden Datenschutzrechte:

  • Wenn ein Nutzer sich von interessensbezogener Werbung im Allgemeinen oder von AdCTRL im Besonderen abmelden möchte, kann er unserer Anleitung zur Abmeldung folgen.
  • Wenn ein Nutzer auf seine auf der Website gesammelten persönlichen Daten zugreifen, sie korrigieren, aktualisieren oder löschen lassen möchte oder seine Einwilligung widerrufen möchte, kann er dies jederzeit tun, indem er sich über die unter der Rubrik “Kontaktieren Sie uns” angegebenen Kontaktdaten bei uns meldet. Der Widerruf der Einwilligung hat keinen Einfluss auf die Rechtmäßigkeit einer Datenverarbeitung, die wir vor dem Widerruf durchgeführt haben, noch auf die Verarbeitung personenbezogener Daten, die im Vertrauen auf andere rechtmäßige Verarbeitungsgründe als die der Einwilligung erfolgt.
  • Wenn ein Nutzer der Europäischen Datenschutzverordnung unterliegt, kann er der Verarbeitung seiner persönlichen Daten widersprechen, uns auffordern, die Verarbeitung seiner persönlichen Daten einzuschränken oder die Herausgabe seiner persönlichen Daten verlangen. Diese Rechte können ausgeübt werden, indem der betroffene Nutzer sich mit uns über die unter der Rubrik “Kontaktieren Sie uns” angegebenen Kontaktdaten in Verbindung setzt.
  • Nutzer haben das Recht, sich jederzeit von unseren Marketingmassnahmen abzumelden. Sie können dieses Recht ausüben, indem sie auf den Link “Abmelden” oder “Abmelden” in den von uns versandten Newsletters klicken. Um andere Formen des Marketings (z.B. Postmarketing oder Telemarketing) abzulehnen, können Sie sich mit uns über die unter der Rubrik “Kontaktieren Sie uns” angegebenen Kontaktdaten in Verbindung setzen.
  • Nutzer haben das Recht, sich bei einer Datenschutzbehörde über die Erhebung und Verwendung ihrer persönlichen Daten zu beschweren. Für weitere Informationen können sie sich an ihre lokale Datenschutzbehörde wenden. (Kontaktdaten der Datenschutzbehörden im Europäischen Wirtschaftsraum, der Schweiz und einiger außereuropäischer Länder (u.a. USA und Kanada) finden Sie hier Wir beantworten alle Anfragen von Personen, die ihre Datenschutzrechte in Übereinstimmung mit den geltenden Datenschutzgesetzen ausüben möchten.

Kontaktieren Sie uns

Wenn Sie Fragen oder Bedenken bezüglich der Verwendung Ihrer persönlichen Daten haben oder wenn Sie Fragen zum Datenschutz bei AdCTRL haben, wenden Sie sich bitte an unseren Datenschutz-Repräsentanten unter folgender Adresse: privacy@adello.com 

Der Inhaber der Datenverarbeitung Ihrer persönlichen Daten ist:

Adello Gruppe AG
Höschgasse 31
8008 Zürich
Schweiz

Der Datenverarbeiter Ihrer persönlichen Daten ist:

Adello Technologies GmbH
Haid-und-Neu-Str. 7
76131 Karlsruhe
Deutschland

Diese Datenschutzerklärung wurde zuletzt am 23. Mai 2018 aktualisiert.

Ads like this one make it possible to provide you with free or low-cost content and services. This ad is brought to you by Adello Group AG on behalf of the company which’s product or service is advertised; we use artificial intelligence to cut out irrelevant ads and show only those which we believe could be of interest for you. This is called interest-based advertising.

Privacy Statement

Adello opts for the highest privacy standards and aims for GDPR compliance; we don’t use cookies for targeting purposes, and without your express consent we will never identify you as a person. Learn more about what data we collect, how we collect it, who may access it and how we use it for reducing advertising to relevant ads. Read more


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About Adello

Learn more about Adello and its unique artificial intelligence technology. Read more

 

Anzeigen wie diese machen es möglich, Ihnen kostenlose oder kostengünstige Inhalte und Dienste anzubieten. Diese Anzeige wurde von Adello AG im Auftrag der Unternehmung, deren Produkt oder Dienstleistung beworben wird, geschaltet; wir verwenden künstliche Intelligenz, um irrelevante Anzeigen wegzulassen und Ihnen nur diejenigen anzuzeigen, von denen wir glauben, dass sie für Sie von Interesse sein könnten. Es handelt sich somit um interessenbezogene Werbung.

Datenschutzerklärung

Adello auferlegt sich höchste Datenschutzstandards und strebt GDPR-konformität an; wir verwenden keine Cookies für das Targeting, und wir können Sie ohne ihre ausdrückliche Genehmigung nie persönlich identifizieren. Erfahren Sie, welche Daten wir sammeln, wie wir sie sammeln und wie wir sie nutzen, um Anzeigen auf die für Sie relevanten Themen zu reduzieren. Lesen Sie mehr


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Sie können die Limitierung auf interessenbezogene Werbung deaktivieren und damit die Anzeigen thematisch ausdehnen; hier geht’s zur Anleitung. Lesen Sie mehr


Über Adello

Mehr zu Adello und die einzigartige Artificial Intelligence-Technologie. Lesen Sie mehr

 

Les annonces comme celle-ci permettent de vous fournir du contenu et des services gratuits ou à faible coût. Cette annonce vous est présentée par Adello Group AG au nom de la société dont le produit ou service est promu ; nous utilisons l’intelligence artificielle pour éliminer les annonces non pertinentes et ne montrer que celles qui, selon nous, pourraient vous intéresser. C’est ce qu’on appelle la publicité basée sur les intérêts.

Déclaration de confidentialité

Adello opte pour les normes de confidentialité les plus élevées et tende conformité à GDPR ; nous n’utilisons pas de cookies à des fins de ciblage, et sans votre consentement exprès, nous ne vous identifierons jamais en tant que personne. Apprenez-en davantage sur les données que nous recueillons, comment nous les recueillons et comment nous les utilisons pour réduire la publicité à des publicités pertinentes. En savoir plus


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A propos d’Adello

En savoir plus sur Adello et sa technologie unique d’intelligence artificielle. En savoir plus

 

Annunci di questo genere permettono di offrirle contenuti e servizi gratuiti, o a basso costo. Questo annuncio vi è stato offerto da Adello Group AG per conto della società il cui prodotto o servizio è stato promosso. Usiamo l’intelligenza artificiale per omettere annunci irrilevanti e mostrarvi solamente quelli che riteniamo possano essere di vostro interesse. Si tratta della cosiddetta pubblicità personalizzata.

Dichiarazione sulla privacy

Adello sceglie i più alti standard di privacy ed e si impegna per la conformità GDPR. Non utilizziamo cookies per scopi mirati e, senza il suo consenso espresso, non la identificheremo mai personalmente. Scopra di più riguardo ai dati che raccogliamo, al modo in cui li raccogliamo e come li utilizziamo per ridurre la pubblicità irrilevante ed incrementare pubblicità pertinenti. Per saperne di più


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Informazioni su Adello

Scopri di più su Adello e la sua unica tecnologia d’intelligenza artificiale. Per saperne di più

 

Advertenties als deze maken het mogelijk om u te voorzien van gratis of goedkope inhoud en diensten. Deze advertentie wordt aan u gepresenteerd door Adello Group namens het bedrijf waarvan het product of de service wordt gepromoot; wij gebruiken kunstmatige intelligentie om irrelevante advertenties te verwijderen en alleen die advertenties te tonen waarvan wij geloven dat ze voor u interessant kunnen zijn. Dit wordt op rente gebaseerde reclame genoemd.

Privacy verklaring

Adello voldoet aan de hoogste privacynormen en is GDPR-compliant (dus voldoet aan de normen van de AVG (Algemene Verordening Gegevensbescherming)); we gebruiken dus geen cookies voor doelgerichte doeleinden en zonder uw uitdrukkelijke toestemming zullen we u nooit als persoon identificeren. Leer meer over welke gegevens we verzamelen, hoe we het verzamelen, en hoe we het gebruiken voor het optimaliseren van reclame naar relevante advertentie. Lees meer


Opt-Out

U kunt zich afmelden, voor op interesses gebaseerde advertenties. Op deze manier krijgt u niet-doelgerichte advertenties te zien. Leer meer over uw keuzes. Lees meer


Over Adello

Ontdek meer over Adello en onze unieke kunstmatige intelligentie technologie. Lees meer

 

Opt-Out via Device Settings

Adello processes data to cut out irrelevant ads and show only those which we believe could be of interest for you. Adello opts for the highest privacy standards and is GDPR compliant; we don’t use cookies for targeting purposes, and without your express consent we will never identify you as a person. Learn more about what data we collect, how we collect it, and how we use it for reducing advertising to relevant ads (Read more).

If you’re opposed to this, always read the terms and conditions when installing new apps. Many websites and mobile applications provide opt-out options and you have the option to limit ad tracking on your smartphone. If you wish that your location be private, you can turn the geo-location feature off within the location settings of your device. In addition to this, you can disable ad tracking on your device and disable advertisers to include your device information in their targeting services.

The following instructions explain how to turn off ad tracking for Apple and Android devices:

iOS 6:

  • Choose Settings > General > About > Advertising
  • Turn on Limit Ad Tracking

iOS 7 or higher:

  • Choose Settings > Privacy > Advertising
  • Turn on Limit Ad Tracking

Android:

  • Choose Google Settings > Ads
  • Check Opt out of interest-based ads

 

Opt-Out via Advertising ID

To specifically opt-out from Adello’s services without changing your device settings or limiting third party services, you can use the following form to submit your Advertising ID to our platform; we will then cease to provide you with targeted ads; please note that this only works as long as your Advertising ID remains unchanged; you may still see non-targeted ads from Adello.

To find out your Advertising ID, use the following instruction: 

  • iOS users have to download an app (e.g.The Identifiers) and copy the “Advertising Identifier”
  • Android users choose Google Settings > Ads and copy the “advertising ID”

Please enter your Advertising ID here:

Opt-Out über Geräteeinstellungen

Adello verarbeitet Daten, um irrelevante Anzeigen wegzulassen und Ihnen nur diejenigen anzuzeigen, von denen wir glauben, dass sie für Sie von Interesse sein könnten. Adello auferlegt sich höchste Datenschutzstandards und ist GDPR-konform; wir verwenden keine Cookies für Targetingzwecke, und wir können Sie ohne ihre ausdrückliche Genehmigung nie persönlich identifizieren. Erfahren Sie, welche Daten wir sammeln, wie wir sie sammeln und wie wir sie nutzen, um Anzeigen auf die für Sie relevanten Themen zu reduzieren (Mehr Informationen).

Wenn Sie dies nicht wünschen, lesen Sie bei der Installation neuer Anwendungen immer die Nutzungsbedingungen; viele Websites und Apps bieten Opt-Out-Optionen. Zudem haben Sie die Möglichkeit, Targeting auf Ihrem Smartphone einzuschränken. Wenn Sie möchten, dass Ihr Standort privat bleibt, können Sie die Geolokalisierungsfunktion in den Standorteinstellungen Ihres Geräts deaktivieren. Darüber hinaus können Sie das ‘Ad Tracking’ auf Ihrem Gerät deaktivieren und Werbetreibende von der Nutzung Ihrer Geräteinformationen ausschliessen.

Sie können Ad Tracking für Apple- und Android-Geräte folgendermassen deaktivieren:

iOS 6:

  • Wählen Sie Einstellungen > Allgemein > Über uns > Werbung
  • Limit Ad Tracking einschalten

iOS 7 oder höher:

  • Wählen Sie Einstellungen > Datenschutz > Werbung
  • Limit Ad Tracking einschalten

Android:

  • Wählen Sie Google-Einstellungen > Anzeigen
  • Check Opt-out von interessenbezogenen Anzeigen

 

Opt-Out über Werbe-ID

Um sich ausschliesslich von den Diensten von Adello abzumelden, ohne Ihre Geräteeinstellungen zu ändern oder Werbedienstleistungen Dritter einzuschränken, können Sie das folgende Formular verwenden, um Ihre Werbe-ID an unsere Plattform zu übermitteln; wir werden Ihnen dann keine zielgerichteten Anzeigen mehr zur Verfügung stellen. Bitte beachten Sie, dass dies nur so lange funktioniert, wie Ihre Werbe-ID unverändert bleibt; zudem ist es möglich, dass Sie weiterhin nicht zielgerichtete Anzeigen von Adello sehen.

Um Ihre Werbe-ID herauszufinden, verwenden Sie die folgende Anleitung:

  • iOS-Benutzer müssen eine App (z.B. The Identifiers) herunterladen und den “Advertising Identifier” kopieren.
  • Android-Nutzer wählen Google-Einstellungen > Anzeigen und kopieren die “advertising ID”

Geben Sie Ihre Advertising ID hier ein:

Opt-out via apparaatinstellingen

Adello verwerkt gegevens om irrelevante advertenties uit te schakelen en toont alleen die advertenties waarvan wij denken dat ze voor u interessant kunnen zijn. Adello kiest voor de hoogste privacynormen en voldoet aan GDPR/ AVG; we gebruiken geen cookies om ons op u te richten en zonder uw uitdrukkelijke toestemming zullen wij u nooit als persoon identificeren. Leer meer over welke gegevens we verzamelen, hoe wij die verzamelen, en hoe we die gebruiken voor het beperken van hinderlijke reclame naar relevante advertenties (Meer informatie).

Als u zich hiertegen wil verzetten, lees dan altijd de algemene voorwaarden bij het installeren van nieuwe apps. Veel websites en mobiele toepassingen bieden opt-out opties en u heeft de mogelijkheid om het volgen van advertenties op uw smartphone te beperken. Als u wilt dat uw locatie privé is, kunt u de geolocatiefunctie uitschakelen binnen de locatie-instellingen van uw apparaat. Daarnaast kunt u het volgen van advertenties op uw apparaat uitschakelen en adverteerders uitschakelen om uw apparaatgegevens op te nemen in hun targeting services.

In de volgende instructies wordt uitgelegd hoe u het traceren van advertenties op Apple- en Android-apparaten kunt uitschakelen:

iOS 6:

  • Kies Instellingen > Algemeen > Over > Reclame
  • Tracering limietbeperking inschakelen

iOS 7 of hoger:

  • Kies Instellingen > Privacy > Reclame
  • Tracering limietbeperking inschakelen

Android:

  • Google-instellingen kiezen > advertenties
  • Schakel Opt uit advertenties op basis van interesse

 

Opt-out via advertentie-ID

Om u specifiek uit te schrijven van de diensten van Adello zonder uw apparaatinstellingen te wijzigen of de diensten van derden te beperken, kunt u het volgende formulier gebruiken om uw Advertentie-ID naar ons platform te sturen; wij zullen u dan geen gerichte advertenties meer sturen; wij wijzen u erop dat dit alleen werkt zolang uw Advertentie-ID ongewijzigd blijft; u kunt nog steeds ‘niet-gerichte advertenties’ van Adello zien.

Gebruik de volgende instructies om uw advertentie-ID te achterhalen:

  • iOS-gebruikers moeten een app downloaden (bijv. The Identifiers) en de “Advertentie-identifier” kopiëren
  • Android-gebruikers kiezen Google-instellingen > Advertenties en kopiëren de “advertentie-ID

Vul hier uw advertentie-ID in:

 

MOB-EX AWARDS 2018

Best Campaign - Direct Response

 

GERMAN STEVIE AWARDS 2016

Stevie Winner Silver and Bronze

 

GERMAN STEVIE AWARDS 2016

Stevie Winner Silver and Bronze

 

VENTURE LEADERS

China 2015 Winner

 

TECHNAVIO BIGDATA

2014 Winner

 

IAB DIGITAL MARTKETING AWARD 2013

 

CRN - EMERGING VENDORS 2013

 

CRN - EMERGING VENDORS 2012

 

CRN - BIG DATA 100

 

VENTURE LEADERS & VENTURELAB

 

TOP 100 - 2013

 

TOP 100 - 2012

 

GERTNER 2012 - Cool Vendor

 

MOB-EX AWARDS 2018

Best Campaign - Direct Response

 

GERMAN STEVIE AWARDS 2016

Stevie Winner Silver and Bronze

 

GERMAN STEVIE AWARDS 2016

Stevie Winner Silver and Bronze

 

VENTURE LEADERS

China 2015 Winner

 

TECHNAVIO BIGDATA

2014 Winner

 

IAB DIGITAL MARTKETING AWARD 2013

 

CRN - EMERGING VENDORS 2013

 

CRN - EMERGING VENDORS 2012

 

CRN - BIG DATA 100

 

VENTURE LEADERS & VENTURELAB

 

TOP 100 - 2013

 

TOP 100 - 2012

 

GERTNER 2012 - Cool Vendor

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers

Adello is committed to protecting user privacy. We comply with all applicable data protection legislations including the European Data Protection Regulations (GDPR), and take a proactive stance by applying those in all our markets around the world. The following Privacy Policy provides information about Adello and our mobile advertising platform AdCTRL, explains who we are, how we collect, share and use information, and how users can exercise their privacy rights. The Privacy Policy applies to information that we collect through our website www.adello.com (“Website”), or process in the course of providing our products and services through our Mobile Advertising Platform AdCTRL (“AdCTRL”). 

What does Adello do?

Adello operates AdCTRL, a transparent and neutral mobile advertising platform which is based on Adello’s artificial intelligence technology and facilitates the creation and execution of mobile advertising campaigns on advertising spaces of numerous publications which are partly represented by intermediaries (eg. Ad Exchanges), and sold by Adello. Adello uses AdCTRL for real-time large-scale data processing. This ensures that advertisers and their intermediaries (eg. media agencies) are enabled to place ads based on predicted interests, affinities and local context, and measure the effectiveness of their campaigns. Our aim is to reduce the number of ads that aren’t beneficial or of interest to users. AdCTRL is not a data provider, nor a media agency nor an ad network. AdCTRL is not built on cookies. The platform is operated in the EU and has been developed with user privacy at the core of its design from day one. It is subject to GDPR and applicable national data protection laws.

What information do we collect and why?

As a general rule, we aim not to collect any information which would put us into the position of being able to identify an individual. We may deviate from this rule only where we have the users consent, where we need the information to provide our contractual obligation to them or where we have a legitimate interest to do so. The information that we collect when a user visits the website, or when we show an ad to a user fall into the following categories:

a) Information that we collect on the Website

At the user’s discretion they can provide us with information, and some information is automatically provided by the user’s internet browser when they visit the Website. These types of information and our respective processing purposes are as follows:

Types of information

Why we use it

Name

E-mail address

Company name

Position

Phone number

Country

  • If a user subscribes to our newsletter by providing us with an e-mail address, or would like to download material from our website, we use the contact information to provide them with the requested services.
  • If a user is already a client of Adello we will use their e-mail address, name and business information to maintain their account and let them use the products and services offered by Adello.

Browser type and version

Operating system

Referrer URL

Adello URL’s that are accessed

Date and time of the access

Internet protocol (IP) address

Cookies

  • Log file data are automatically provided by internet browsers.
  • Collecting this information enables us to better understand the users who come to our website, where they come from, and what content on our website is of interest to them. We use this information for our internal analytics purposes, retargeting campaigns, measuring the success of our marketing campaigns and to improve the quality and relevance of our website to our visitors.

 

If we require personal information not described above, the user will be asked for their consent, and the reasons will be made clear to them at the point where the information is collected.

b) Information that we process through AdCTRL

The information processed by AdCTRL is usually submitted by the publishers or their intermediaries (eg. Ad Exchanges) via application programming interfaces (“API”). AdCTRL uses this information to place ads on behalf of advertisers which’s product or service is advertised. The information consists of pseudonymous data, which is associated by Mobile Advertising IDs and IP Addresses to users’ mobile devices. The data does not allow Adello to identify individuals.

The collection and use of the information is governed by the privacy policy and legal terms of the publisher who offers the advertising space. However, as far as we are technically able to do so, we inform users directly at the point where information is collected.  

 

Types of information

Why we use it

Mobile Advertising ID

Location Data

IP Address (anonymized)

Pixel Tags (Web Beacons)

Statistical IDs

Audience Data Segments

Adello uses this information for online marketing purposes via AdCTRL. 
In detail, we use the information to

  • enable advertisers to customize ads to a particular location and users’ location behavior,
  • predict users’ interests and preferences for interest-based advertising
  • determine how users respond to certain ads,
  • report aggregated statistics regarding, for example, the effectiveness of mobile advertising campaigns and
  • provide, operate, manage, maintain, and enhance AdCTRL.

GDPR: Legal basis for processing

Our legal basis for collecting and processing the information described above will depend on the information concerned and the specific context in which we collect and process it. In accordance with the European GDPR, we collect and process personal information from users only where we have their consent (Art. 6 para 1 lit. a) GDPR), where we need the information to provide our contractual obligation to them (Art. 6 para 1 lit. b) GDPR) or where we have a legitimate interest to do so.

If a user wishes to learn more about specific legal ground(s) we rely on to process their information for any particular purpose (including any legitimate interests we have to process information), they may contact us using the details provided below under “Contact Us”. However, by way of example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by a users’ data protection interests or fundamental rights and freedoms (Art. 6 para 1 lit. f) GDPR).

Who do we share user information with?

Only in the following cases we may disclose personal information to third parties:

  • We may, on behalf of our clients and partners, collect information from users. This may occur, for example, if someone actively and willingly submits information in response to an ad that we provide on behalf of an advertising client who will be declared. Such information may consist of Personal Identifiable Information (PII), non-PII, or both. In such situations, we collect the information and provide it to our client, and it will be subject to that client’s privacy practices.
  • To our subsidiaries and third-party services providers who provide data processing services to us and support us in providing our services (for example, to support the delivery of, provide functionality on, or help to enhance the security of our website), or who otherwise process personal information for purposes that are described in this Privacy Policy or notified to the user when we collect their personal information,
  • To any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect the users vital interests or those of any other person,
  • To a potential buyer (and its agents and advisors) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use the users personal information only for the purposes disclosed in this Privacy Notice;

Links to Third-Party Websites and Third-Party Content

The Website may contain links to other websites, such as sites providing news coverage of the company, to partner sites for case studies, and to industry association sites of which Adello is a member. Adello is not responsible for the privacy notices or practices of these third-party websites. Via AdCTRL we provide ads that link to third-party sites, third-party apps, or other third-party content. This Privacy Policy does not extend to Third-Party Content, or any services offered on Third-Party Content.

Children´s Privacy

Adello does not knowingly collect any personal information from children under age of sixteen (16). If you believe your child has provided Adello with personal information, such as by registering at the Website, and you would like to have the data removed, please contact us using the contact details provided under the “Contact Us” heading below.

Security and International Data Transfer

Adello utilizes hashing, encryption and de-identification techniques to help ensure that the data is safeguarded at all times. Adello enforces generally accepted industry security standards on AdCTRL to protect the information both during transmission and once it is received. Our servers are located in the European Union, the United States of America, and in Hong Kong. If a user is located in the EEA, we have taken appropriate safeguards to comply with EEA data transfer restrictions such as implementing a legal mechanism to lawfully transfer their personal information between the EEA and non-EEA countries, such as the United States. Where applicable, we implemented the European Commission’s Standard Contractual Clauses (“SCC”) for transfers of personal information with our affiliate as well as our clients and partners, to protect personal information they process from the EEA in accordance with European Union data protection law. Users can obtain a copy of the SCC by contacting us using the contact details provided under the “Contact Us” heading below.

How long do we keep user information?

We retain personal information we collect from users as long as we have an ongoing legitimate business need to do so (for example, to provide users with a service they have requested or to comply with applicable legal, tax or accounting requirements).

Information that is transferred to us by third parties will be deleted after a maximum period of 13 months or earlier. Summarized data is kept indefinitely. Summarized data is aggregated statistical data used for financial reporting purposes.

User data protection rights

Users have the following data protection rights:

  • If a user wishes to opt out from ad tracking in general or from AdCTRL in particular they may refer to our opt-out instructions
  • If a user wishes to access, correct, update or request deletion of their personal information collected on the Website, or withdraw their consent they can do so at any time by contacting us using the contact details provided under the “Contact Us” heading below. Withdrawing their consent will not affect the lawfulness of any processing we conducted prior to their withdrawal, nor will it affect processing of their personal information conducted in reliance on lawful processing grounds other than consent.
  • In addition, if a user is subject to the European Data Protection Regulation, they can object to processing of their personal information, ask us to restrict processing of their personal information or request portability of their personal information. Again, they can exercise these rights by contacting us using the contact details provided under the “Contact Us” heading below.
  • Users have the right to opt-out from our marketing communications at any time. They can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send them. To opt-out of other forms of marketing (such as postal marketing or telemarketing), users can contact us using the contact details provided under the “Contact Us” heading below.
  • Users have the right to complain to a data protection authority about our collection and use of their personal information. For more information, they can contact their local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here.) We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Contact Us

If you have any questions or concerns about our use of your personal information or if you have questions about privacy on AdCTRL, please contact our Data Protection Representative using the following details at: privacy@adello.com 

The data controller of your personal information is:

Adello Group AG
Höschgasse 31
8008 Zürich
Switzerland

The data processor of your personal information is:

Adello Technologies GmbH
Haid-und-Neu-Str. 7
76131 Karlsruhe
Germany

This Privacy Policy was last updated on May 23, 2018.

Adello is committed to protecting user privacy. We comply with all applicable data protection legislations including the European Data Protection Regulations (GDPR), and take a proactive stance by applying those in all our markets around the world. The following Privacy Policy provides information about Adello and our mobile advertising platform AdCTRL, explains who we are, how we collect, share and use information, and how users can exercise their privacy rights. The Privacy Policy applies to information that we collect through our website www.adello.com (“Website”), or process in the course of providing our products and services through our Mobile Advertising Platform AdCTRL (“AdCTRL”). 

What does Adello do?

Adello operates AdCTRL, a transparent and neutral mobile advertising platform which is based on Adello’s artificial intelligence technology and facilitates the creation and execution of mobile advertising campaigns on advertising spaces of numerous publications which are partly represented by intermediaries (eg. Ad Exchanges), and sold by Adello. Adello uses AdCTRL for real-time large-scale data processing. This ensures that advertisers and their intermediaries (eg. media agencies) are enabled to place ads based on predicted interests, affinities and local context, and measure the effectiveness of their campaigns. Our aim is to reduce the number of ads that aren’t beneficial or of interest to users. AdCTRL is not a data provider, nor a media agency nor an ad network. AdCTRL is not built on cookies. The platform is operated in the EU and has been developed with user privacy at the core of its design from day one. It is subject to GDPR and applicable national data protection laws.

What information do we collect and why?

As a general rule, we aim not to collect any information which would put us into the position of being able to identify an individual. We may deviate from this rule only where we have the users consent, where we need the information to provide our contractual obligation to them or where we have a legitimate interest to do so. The information that we collect when a user visits the website, or when we show an ad to a user fall into the following categories:

a) Information that we collect on the Website

At the user’s discretion they can provide us with information, and some information is automatically provided by the user’s internet browser when they visit the Website. These types of information and our respective processing purposes are as follows:

Types of information

Why we use it

Name

E-mail address

Company name

Position

Phone number

Country

  • If a user subscribes to our newsletter by providing us with an e-mail address, or would like to download material from our website, we use the contact information to provide them with the requested services.
  • If a user is already a client of Adello we will use their e-mail address, name and business information to maintain their account and let them use the products and services offered by Adello.

Browser type and version

Operating system

Referrer URL

Adello URL’s that are accessed

Date and time of the access

Internet protocol (IP) address

Cookies

  • Log file data are automatically provided by internet browsers.
  • Collecting this information enables us to better understand the users who come to our website, where they come from, and what content on our website is of interest to them. We use this information for our internal analytics purposes, retargeting campaigns, measuring the success of our marketing campaigns and to improve the quality and relevance of our website to our visitors.

 

If we require personal information not described above, the user will be asked for their consent, and the reasons will be made clear to them at the point where the information is collected.

b) Information that we process through AdCTRL

The information processed by AdCTRL is usually submitted by the publishers or their intermediaries (eg. Ad Exchanges) via application programming interfaces (“API”). AdCTRL uses this information to place ads on behalf of advertisers which’s product or service is advertised. The information consists of pseudonymous data, which is associated by Mobile Advertising IDs and IP Addresses to users’ mobile devices. The data does not allow Adello to identify individuals.

The collection and use of the information is governed by the privacy policy and legal terms of the publisher who offers the advertising space. However, as far as we are technically able to do so, we inform users directly at the point where information is collected.  

 

Types of information

Why we use it

Mobile Advertising ID

Location Data

IP Address (anonymized)

Pixel Tags (Web Beacons)

Statistical IDs

Audience Data Segments

Adello uses this information for online marketing purposes via AdCTRL. 
In detail, we use the information to

  • enable advertisers to customize ads to a particular location and users’ location behavior,
  • predict users’ interests and preferences for interest-based advertising
  • determine how users respond to certain ads,
  • report aggregated statistics regarding, for example, the effectiveness of mobile advertising campaigns and
  • provide, operate, manage, maintain, and enhance AdCTRL.

GDPR: Legal basis for processing

Our legal basis for collecting and processing the information described above will depend on the information concerned and the specific context in which we collect and process it. In accordance with the European GDPR, we collect and process personal information from users only where we have their consent (Art. 6 para 1 lit. a) GDPR), where we need the information to provide our contractual obligation to them (Art. 6 para 1 lit. b) GDPR) or where we have a legitimate interest to do so.

If a user wishes to learn more about specific legal ground(s) we rely on to process their information for any particular purpose (including any legitimate interests we have to process information), they may contact us using the details provided below under “Contact Us”. However, by way of example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by a users’ data protection interests or fundamental rights and freedoms (Art. 6 para 1 lit. f) GDPR).

Who do we share user information with?

Only in the following cases we may disclose personal information to third parties:

  • We may, on behalf of our clients and partners, collect information from users. This may occur, for example, if someone actively and willingly submits information in response to an ad that we provide on behalf of an advertising client who will be declared. Such information may consist of Personal Identifiable Information (PII), non-PII, or both. In such situations, we collect the information and provide it to our client, and it will be subject to that client’s privacy practices.
  • To our subsidiaries and third-party services providers who provide data processing services to us and support us in providing our services (for example, to support the delivery of, provide functionality on, or help to enhance the security of our website), or who otherwise process personal information for purposes that are described in this Privacy Policy or notified to the user when we collect their personal information,
  • To any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect the users vital interests or those of any other person,
  • To a potential buyer (and its agents and advisors) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use the users personal information only for the purposes disclosed in this Privacy Notice;

Links to Third-Party Websites and Third-Party Content

The Website may contain links to other websites, such as sites providing news coverage of the company, to partner sites for case studies, and to industry association sites of which Adello is a member. Adello is not responsible for the privacy notices or practices of these third-party websites. Via AdCTRL we provide ads that link to third-party sites, third-party apps, or other third-party content. This Privacy Policy does not extend to Third-Party Content, or any services offered on Third-Party Content.

Children´s Privacy

Adello does not knowingly collect any personal information from children under age of sixteen (16). If you believe your child has provided Adello with personal information, such as by registering at the Website, and you would like to have the data removed, please contact us using the contact details provided under the “Contact Us” heading below.

Security and International Data Transfer

Adello utilizes hashing, encryption and de-identification techniques to help ensure that the data is safeguarded at all times. Adello enforces generally accepted industry security standards on AdCTRL to protect the information both during transmission and once it is received. Our servers are located in the European Union, the United States of America, and in Hong Kong. If a user is located in the EEA, we have taken appropriate safeguards to comply with EEA data transfer restrictions such as implementing a legal mechanism to lawfully transfer their personal information between the EEA and non-EEA countries, such as the United States. Where applicable, we implemented the European Commission’s Standard Contractual Clauses (“SCC”) for transfers of personal information with our affiliate as well as our clients and partners, to protect personal information they process from the EEA in accordance with European Union data protection law. Users can obtain a copy of the SCC by contacting us using the contact details provided under the “Contact Us” heading below.

How long do we keep user information?

We retain personal information we collect from users as long as we have an ongoing legitimate business need to do so (for example, to provide users with a service they have requested or to comply with applicable legal, tax or accounting requirements).

Information that is transferred to us by third parties will be deleted after a maximum period of 13 months or earlier. Summarized data is kept indefinitely. Summarized data is aggregated statistical data used for financial reporting purposes.

User data protection rights

Users have the following data protection rights:

  • If a user wishes to opt out from ad tracking in general or from AdCTRL in particular they may refer to our opt-out instructions
  • If a user wishes to access, correct, update or request deletion of their personal information collected on the Website, or withdraw their consent they can do so at any time by contacting us using the contact details provided under the “Contact Us” heading below. Withdrawing their consent will not affect the lawfulness of any processing we conducted prior to their withdrawal, nor will it affect processing of their personal information conducted in reliance on lawful processing grounds other than consent.
  • In addition, if a user is subject to the European Data Protection Regulation, they can object to processing of their personal information, ask us to restrict processing of their personal information or request portability of their personal information. Again, they can exercise these rights by contacting us using the contact details provided under the “Contact Us” heading below.
  • Users have the right to opt-out from our marketing communications at any time. They can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send them. To opt-out of other forms of marketing (such as postal marketing or telemarketing), users can contact us using the contact details provided under the “Contact Us” heading below.
  • Users have the right to complain to a data protection authority about our collection and use of their personal information. For more information, they can contact their local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here.) We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Contact Us

If you have any questions or concerns about our use of your personal information or if you have questions about privacy on AdCTRL, please contact our Data Protection Representative using the following details at: privacy@adello.com 

The data controller of your personal information is:

Adello Group AG
Höschgasse 31
8008 Zürich
Switzerland

The data processor of your personal information is:

Adello Technologies GmbH
Haid-und-Neu-Str. 7
76131 Karlsruhe
Germany

This Privacy Policy was last updated on May 23, 2018.

 

Delivering on your individual Marketing KPI and reaching your audience without wastage in a brand save surrounding is our promise to you.

Unmatched Results

Our AI technology has been trained on thousands of campaigns and delivers self-learning campaigns that are fully automated. To deliver unmatched ROI for your mobile marketing campaigns.

Real Time Predictions

Mobile is all about the right moment. We control our entire technology stack in-house and run it in real-time, because customers make decisions here and now.

 

Leverage Diverse Big Data

We use thousands of variables to optimize your campaign. Everybody understands that more and more relevant data leads to better campaign results, but probably less than a dozen of companies worldwide can handle such amounts of data in real time.​

Delivering on your individual Marketing KPI and reaching your audience without wastage in a brand save surrounding is our promise to you.

Real Time Predictions

Mobile is all about the right moment. We control our entire technology stack in-house and run it in real-time, because customers make decisions here and now.

Unmatched Results

Our AI technology has been trained on thousands of campaigns and delivers self-learning campaigns that are fully automated. To deliver unmatched ROI for your mobile marketing campaigns.

Leverage Diverse Big Data

We use thousands of variables to optimize your campaign. Everybody understands that more and more relevant data leads to better campaign results, but probably less than a dozen of companies worldwide can handle such amounts of data in real time.​

 

Place your mobile message with engaging creative at the right moment to the right (and real) audience. We apply real-time normalization techniques to get rid of bots, fraudulent and unidentified traffic.

 

 

Qualified Users

Engagement Metrics

Guaranteed Viewability

 

Maximize your ROI. Adellos patented deep learning technology measure and optimizes campaigns on different performance metrics deep down the funnel.

 

 

Accurate KPI Prediction

Maximum ROI

Fraud Protection

SELF-IMPROVING CAMPAIGNS

Our entire platform AdCTRL was built in-house: from infrastructure, data management platform, SDK, machine learning algorithms, bidder to ad serving. This allows us to tap into over 1.6 billion devices worldwide at full granularity. Adellos globally scaled mobile AI solution solves the challenge of reaching real, relevant people at scale, and delivers on the campaigns KPI’s down the funnel.

We technically control data from A to Z in a data privacy-compliant and future-proof manner.

Best Mobile ROI

Adello’s AI technology measures and optimizes campaigns on different performance metrics such as Ad Viewability, Landing, Sessions or Sign-ups deep down the funnel. Our unique KPI centric approach offers you the flexibility to achieve your personal product goal, maximize ROI and use different targeting options where needed.

Precise Audience Creation

Adello understands the complexity of Mobile Audience targeting and uses its own User Index to map, correct and enrich user profile data for each campaign looking for a special audience based on device, location, demographics or interest data.​

Brand Safety

Adello takes Programmatic Brand Safety seriously. Our 3-step process is key to block invalid ad traffic from start.

  1. Automatic filter of new traffic and publishers by keywords (eliminates ~90%)
  2. Continuous manual whitelisting process
  3. Automated post-campaign analysis and manual random sampling.

AdCTRL™Defender & ViewCTRL

Adello managed campaigns are exclusively using the AdCTRLDefender technology to buy (pre-bid) as much valid and viewable impressions as possible, optimizing the campaign results already from start. ViewCTRL delivers IAB-compliant viewable Mobile Ads at a guaranteed rate (vCPM). Advertisers receive maximum planning safety and quality. ​

Management

Mark E. Forster
CEO

MBA University of St. Gallen

Entrepreneur, two previous exits in mobile technology

Holger Reinhardt
CTO

MSc Erlangen-Nürnberg 

MBA University of Louisville, Former CTO at Haufe Group

Vanessa Marr
VP Product

MA University of Zurich

Former Country Manager at Microsoft Advertising

Dr. Jan Stoess
VP Engineering

PhD in Computer Science University of Karlsruhe
Former post-doctoral researcher at Karlsruhe Institute of Technology

 

Dr. rer. nat. Bastian Kronenbitter
Head of Data Science

PhD Karlsruhe Institute of Technology
Former particle physicist, now data scientist

 

Alexander Yasnogor
Team Lead Platform

Msc Volgograd State University

Former Scientific Researcher SCC KIT

Sandor Laczko
Country Manager Switzerland

MA University of Zurich 

Swiss Pioneer in Mobile since 2008

Aaron Salzgeber
Head of Operations

BSc FHNW

Mobile Programmatic and data expert

Ron Kwok
APAC Markets lead

MBA Northwestern (Kellogg​​​)

Former Financial Trader

Board Members

Dominique Mégret
Advisor

MBA Insead

Head of Swisscom Ventures

Dr.Matthias Frey
Advisor

PhD ETH Zurich Signal and Information Processing

Chief Technical Architect, MTI Japan

Bettina von Kupsch
Board Member

MA Communication / MA Economics

Cap Gemini Telco Consulting Global / Swisscom Mobile Head of Market Strategy ​

 

Daniel Moschin
Board Member

MBA University of St. Gallen

Regional Leader Consumer & Devices Devision Microsoft CEE

ANJA HERRMANN
Board Member

MBA University of St. Gallen

Global Head of Advertising Credit Suisse

So you think you know what it takes to build a leading-edge real-time software platform? You know how to process billions of bid requests every day at millisecond latency? You believe you know Machine Learning, detecting patterns across 'real' big data (and we are talking about petabytes, and worldwide) to predict accurately? How about if you put all of that together - are you still up for it? And are you excited to not just write great code, but to solve challenging problems?

If yes, then you might be the next amazing person to join our technology team at Adello.

Adello built a leading-edge AI platform. Our solution delivers exceptional accuracy in mobile advertisement through award-winning machine-learning technology and self-improving campaigns. Adello's platform monitors each advertisement campaign in real-time and continuously learns from its results to automatically optimize for maximum effectiveness.

Hundreds of advertising customers trust Adello's self-learning campaigns to achieve their brand and direct-response goals, such as L’Oreal, Sony Music, Samsung, BMW, Warner Bros, UBS, and Ikea. Adello has offices across Europe, North America, and Asia.

Adello's proprietary technology has won multiple awards, including: Mobex (2018), Top10 of fastest growing companies (2017), Stevie Awards (2016), Venture Leader China (2015), Technavio Global Top 16 Big Data Companies (2014), CRN Emerging Vendor (2013), Gartner’s Cool Vendor in Infrastructure (2012), and many more.

UNITED STATES

Adello Inc.

548 Market St, Suite 33114

San Francisco

CA 94104

info@adello.com

SWITZERLAND

Adello Group AG

Höschgasse 31

8008 Zürich

Switzerland

info@adello.com​

+41 (44) 500 31 50

UK/EMEA

Adello UK Ltd.
54-58 Tanner Street
London SE1 3PH

sales@adello.com

+41 (44) 500 31 50

GERMANY

Adello Technologies GmbH

Haid-und-Neu-Strasse 7

76131 Karlsruhe

info@adello.com

NETHERLANDS

Weesperstraat 61,

1018 VN

Amsterdam

sales@adello.com

+31 61 909 3316

SINGAPORE

30 Raffles Place

Chevron House, 17/F

Singapore 048622  

sales@adello.com

+65 8264 6275

MALAYSIA

Adello Malaysia Sdn Bhd

Penthouse, Centrepoint South The Boulevard

Mid Valley City

59200 Kuala Lumpur 

sales@adello.com

+60 12 2218 032

AdCTRL™ – the industry-leading solution to reach your marketing goals

5. Feedback Loop

With every campaign additional data is fed back to our system for more combinations and learnings.

4. Real-Time Bidding

Our High Frequency Trading technology is fastest in-class and allows to acquire and process data in real-time to deliver the customers KPI based on data combinations found worldwide, at scale.

1. Client KPI

Leverage a patented and award-winning technology to achieve the results you want.

2. Adello AI

Our patented AdCTRL™ technology computes >250,000 data combinations to understand and learn what drives your KPI’s

3. In-Stream Prediction

Our system accurately predict the performance of every single impression by cookie-less mapping of mobile devices and real-time normalization/validation.

​ BEST MOBILE ROI

​Reach your Mobile Audience

Brand Care

Creative Boost

AdCTRL™ – the industry-leading solution to reach your marketing goals

1. Client KPI

Leverage a patented and award-winning technology to achieve the results you want.

2. Adello AI

Our patented AdCTRL™ technology computes >250,000 data combinations to understand and learn what drives your KPI’s.

3. In-Stream Prediction

Our system accurately predict the performance of every single impression by cookie-less mapping of mobile devices and real-time normalization/validation.

4. Real-Time Bidding

Our High Frequency Trading technology is fastest in-class and allows to acquire and process data in real-time to deliver the customers KPI based on data combinations found worldwide, at scale.

5. Feedback Loop

With every campaign additional data is fed back to our system for more combinations and learnings.

​BEST MOBILE ROI

​Reach your Mobile Audience

Brand Care

Creative Boost

GLOBALLY TRUSTED BY HUNDREDS OF BLUE-CHIP CLIENTS

SOME OF OUR INVENTORY PARTNERS

We connect to the largest exchanges, SSP’s and publishers. This enables you to have the relevant audiences, publishers and apps for your campaign, globally.

Tracking Partners

We are happy to support your preferred tracking partner for your campaign.

Learn now how to unlock data to boost your mobile marketing. Let’s connect.

Contact us