In the ever-evolving world of digital marketing, brands are constantly seeking innovative ways to engage with their customers. The emergence of Web3 and non-fungible tokens (NFTs) has opened up a new realm of possibilities for companies looking to create unique experiences and foster customer loyalty. Here, we explore a variety of Web3 loyalty programs that are leveraging NFTs in creative ways to redefine the future of customer engagement.
Kraft Heinz, a leading food conglomerate, has embarked on a long-term Web3 strategy. The company has introduced NFTs in the form of the iconic Oscar Mayer Wiener Whistle, which can be obtained at online and in-person "meat-ups" during Miami's Art Basel event. These NFTs not only serve as digital collectibles but also grant access to exclusive appearances by the Wienermobile.
MoonPay, a Web3 payment service provider, is launching a soulbound NFT loyalty program called "Web3 Passport." These non-transferable tokens represent an individual's identity on the blockchain and grant access to exclusive events and benefits related to fashion, art, sports, and entertainment. The program is slated for rollout in early 2023.
Maison Hennessy, an iconic luxury brand, has partnered with Friends With Benefits DAO to create Café 11, a unique cultural social club merging a decentralized autonomous organization with a luxury experience. Club members, who must purchase an NFT to join, can participate in exclusive cultural events in exceptional locations.
Porsche has unveiled its entry into the virtual world during Art Basel in Miami by launching a 7,500-piece NFT collection based on the classic Porsche 911. Owners of these NFTs gain exclusive access to experiences in both the virtual and real world and can customize their NFT's design by selecting from different "routes" (Performance, Lifestyle, or Heritage).
Crown Royal has partnered with Vayner3, Salesforce NFT Cloud, and Crossmint to launch its first digital collectible in the spirit of generosity. This partnership aims to bring digital collectibles to life and empower brands and creators to build streamlined checkout and payment experiences.
Nike has announced Dot Swoosh, the hub for its Web3, NFT, and virtual collectible efforts. The platform is set to release its first collection of virtual products in January, with users able to purchase items using traditional payment methods, secured on the blockchain.
Burger King has partnered with NFT marketplace Sweet to create a set-completion game that elevates NFT technology into a tool for consumer engagement. By scanning QR codes on meal boxes, guests can collect NFT game pieces, with rewards ranging from 3D digital collectibles to free Whopper sandwiches for a year.
BMW has filed a trademark application for its logo to enter the metaverse and the world of NFTs. The application covers downloadable media files, computer programs, virtual goods, online environments, vehicle simulators, and virtual reality headsets and glasses.
Wow Bao has introduced an NFT-based access pass in collaboration with Brightloom, allowing customers to purchase membership with traditional payment methods. Members can join three different tiers, each unlocking various digital and physical rewards such as monthly giveaways, discounts, and point multipliers. The top two tiers also grant automatic entries to win a Wow Bao-branded car in Riot Racers, a virtual racing game.
Pullman Hotels & Resorts is hosting a traveling and immersive NFT art exhibition, Digital E/SCAPES, in Australia. Comprising 16 NFT artworks, the exhibition celebrates emerging and Indigenous female artists and serves as a community destination for experiencing the Artist Playground atmosphere of Pullman properties and learning about NFTs and their role in the metaverse.
Luxury brand Lacoste has opened its first-ever virtual store for the holiday season, offering a VIP NFT program to attract consumers. By purchasing an NFT, visitors gain access to a VIP room in the virtual store, where they can enjoy exclusive content and experiences as part of the UNDW3 Web3 community.
The world of Web3 loyalty programs and NFTs is rapidly expanding, with brands from various industries harnessing the power of blockchain technology to create unique customer experiences. As more companies embrace this new frontier, we can expect to see an even greater diversity of loyalty programs and customer engagement strategies that seamlessly blend the physical and digital worlds.
