If you’ve tried every keyword but still see competitors outranking you, you’re not alone. Welcome to SEO 2.0: Search Everywhere Optimization.

SEO today looks nothing like it did a few years ago. People now search through AI chatbots, voice assistants, social media, and apps - not just Google. This change affects how brands need to plan their content and reach audiences.

In this edition, James Reynolds, CEO & Founder of SEO Sherpa, shares how user behavior is evolving and the steps marketers can take to adapt to the new SEO era.