Blog
Ad tech trends, product updates, and strategies from the Adello team.
iPhone Duo and Apple's Split Launch: What Changes for Mobile Advertising in 2026
Apple announced the iPhone Duo on 9 September 2026, alongside the iPhone 18 Pro and Pro Max. The iPhone Duo is a book-style foldable...
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AI Video Generators for Ads 2026: Who's Worth Paying For?
Last updated: September 2026. Prices are in US dollars before VAT, taken from vendor pages and dated pricing reviews (June to September 2026). They...
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Holiday Marketing 2026: What Shopper Data Says Advertisers Should Do Differently
One in four shoppers now buys what an AI recommends More than one in four US holiday shoppers has already purchased a product recommended...
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Luxury Marketing in 2026: How to Grow When the Buyer Pool Keeps Shrinking
TL;DR The signal: a stable market sitting on a smaller customer base The headline numbers for luxury in 2026 read calmly. Worldwide luxury spending...
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2027 Marketing Budgets Are Growing. Spending Them the Old Way Is the Real Risk
The Signal: Budgets Are Up, Confidence Is Back After a cautious 2026, marketing leaders are planning to spend again. In its 2027 Budget Planning...
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Agentic AI Advertising: How Autonomous Agents Are Changing Commerce, Media, and Media Buying
Consumers accept AI as a shopping advisor, but not a buyer Seventy-five percent of U.S. consumers say they are comfortable with AI helping them...
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Marketing AI Agents in 2026: What They Are, What They Do, and How to Deploy One That Holds Up in Production
AI agents already run billions in ad spend, and most agentic projects still fail Two of the most widely deployed agentic marketing systems in...
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Hospitality and Tourism Marketing in 2026: A Mobile-First Playbook for Destinations, Hotels, and Airlines
80% of Web Traffic Is on Mobile, Eight out of ten travelers now book their trips on a phone. Thirty-nine percent prefer apps over...
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iGaming Advertising in DACH: Why It Is Hard, What the Rules Say, and How to Stay Compliant in 2026
Germany's online gambling market generated USD 5.21 billion in 2024 and is forecast to reach USD 10 billion by 2030, expanding at 11.7% per...
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Pinterest Ads and Video: Inside the Platform That Quietly Became a Performance Channel
Pinterest is the strangest social platform to write about. It isn't quite social — most users don't follow people, don't post comments, don't chase...
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Automotive Marketing in 2026: What Brands Must Do When the Market Contracts
January 2026 Opened With a 3.9% Drop According to the European Automobile Manufacturers' Association, new vehicle registrations in the EU fell 3.9% year-over-year in...
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