Adello is committed to protecting user privacy. We comply with all applicable data protection legislations including the European Data Protection Regulations (GDPR), and take a proactive stance by applying those in all our markets around the world.
The following Privacy Policy provides information about Adello and our mobile advertising platform AdCTRL, explains who we are, how we collect, share and use information, and how users can exercise their privacy rights. The Privacy Policy applies to information that we collect through our website www.adello.com ("Website"), or process in the course of providing our products and services through our Mobile Advertising Platform AdCTRL ("AdCTRL").
Adello operates AdCTRL, a transparent and neutral mobile advertising platform which is based on Adello's artificial intelligence technology and facilitates the creation and execution of mobile advertising campaigns on advertising spaces of numerous publications which are partly represented by intermediaries (eg. Ad Exchanges), and sold by Adello.
Adello uses AdCTRL for real-time large-scale data processing. This ensures that advertisers and their intermediaries (eg. media agencies) are enabled to place ads based on predicted interests, affinities and local context, and measure the effectiveness of their campaigns. Our aim is to reduce the number of ads that aren't beneficial or of interest to users.
AdCTRL is not a data provider, nor a media agency nor an ad network. AdCTRL is not built on cookies. The platform is operated in the EU and has been developed with user privacy at the core of its design from day one. It is subject to GDPR and applicable national data protection laws.
As a general rule, we aim not to collect any information which would put us into the position of being able to identify an individual. We may deviate from this rule only where we have the users consent, where we need the information to provide our contractual obligation to them or where we have a legitimate interest to do so.
At the user's discretion, they can provide us with information, and some information is automatically provided by the user's internet browser when they visit the Website.
| Type of Information | Why We Use It |
|---|---|
| Name, E-mail, Company, Position, Phone, Country | To provide requested services (newsletter, downloads) and to maintain client accounts. |
| Browser type & version, OS, Referrer URL, Pages accessed, Date/time, IP address (anonymized) | Internal analytics, retargeting, measuring marketing campaign success, improving website quality and relevance. |
If we require personal information not described above, the user will be asked for their consent, and the reasons will be made clear at the point of collection.
We use the analysis tool Matomo (Piwik) for anonymized analysis of website usage. The collected data is anonymized (IP addresses are masked) and stored in the EU on our own servers. It is not shared with any third-party nor sent outside of the EU. You can opt out here. We respect the "Do-not-Track" setting of your browser.
The information processed by AdCTRL is usually submitted by the publishers or their intermediaries (eg. Ad Exchanges) via application programming interfaces ("API"). AdCTRL uses this information to place ads on behalf of advertisers. The information consists of pseudonymous data associated by Mobile Advertising IDs and IP Addresses to users' mobile devices. The data does not allow Adello to identify individuals.
| Type of Information | Why We Use It |
|---|---|
| Mobile Advertising ID, Location Data, IP Address (anonymized), Pixel Tags, Statistical IDs, Audience Data Segments | Location-based ad customization, interest-based advertising, ad response measurement, aggregated campaign statistics, platform operation and enhancement. |
Our legal basis for collecting and processing information depends on the information concerned and the specific context. In accordance with the European GDPR, we collect and process personal information only where we have the user's consent (Art. 6 para 1 lit. a GDPR), where we need it to provide our contractual obligation (Art. 6 para 1 lit. b GDPR) or where we have a legitimate interest to do so (Art. 6 para 1 lit. f GDPR), provided these interests are not overridden by the user's data protection rights or fundamental freedoms.
The Website may contain links to other websites. Adello is not responsible for the privacy practices of these third-party websites. Via AdCTRL we provide ads that link to third-party sites, apps, or other content. This Privacy Policy does not extend to third-party content or services.
Adello does not knowingly collect any personal information from children under age of sixteen (16). If you believe your child has provided Adello with personal information, please contact us using the details below.
Adello utilizes hashing, encryption and de-identification techniques to help ensure data is safeguarded at all times. We enforce generally accepted industry security standards on AdCTRL to protect information both during transmission and once it is received.
Our servers are located in the European Union, the United States of America, and in Hong Kong. For users located in the EEA, we have implemented the European Commission's Standard Contractual Clauses ("SCC") for transfers of personal information. Users can obtain a copy of the SCC by contacting us below.
We retain personal information as long as we have an ongoing legitimate business need (for example, to provide a requested service or comply with legal, tax or accounting requirements). Information transferred by third parties will be deleted after a maximum period of 13 months or earlier. Summarized (aggregated statistical) data used for financial reporting is kept indefinitely.
If you have any questions about our use of your personal information or about privacy on AdCTRL, please contact our Data Protection Representative at: privacy@adello.com
Forchstrasse 32
8008 Zürich, Switzerland
Haid-und-Neu-Str. 7
76131 Karlsruhe, Germany