The metaverse is a consistent and persistent digital space created by the convergence of virtual, augmented, and physical reality - including the sum of all virtual worlds, augmented reality, and the Internet.

1) The prefix meta- means “between.” In the context of the metaverse, “between the real and virtual world”.

2) New name for the Facebook Inc. company (Meta Platforms, Inc.).

The conversion of a service, process, or resource into money.

How strong the consumer awareness is regarding a certain brand.

A document provided by the publisher to the potential advertisers, which contains information about the publisher’s company.

The act of spreading malware through online ads.

Modifications made by a publisher to an advertiser for not reaching the promised impressions or too many load errors.