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Adello Group, Swiss pioneer in mobile advertising technologies, presents new AI-driven rich-media ad creative solutions.

Some say conventional digital advertisement has reached its peak. Increasing data privacy regulations force adtech providers to find new ways to identify relevant audiences without 3rd party cookies. Indeed, it is getting harder and harder to draw user attention with standard display ads. Such challenges inspired Adello to enhance its AdCTRL™ cookieless targeting to attract the right audience and develop AI-driven rich media interactive creatives to attract and retain user attention.

Adello’s latest innovative development is the first AI-powered mobile ad creative – #SmileForMe. With the user’s explicit consent, it activates the camera and accurately detects emotions, age, and gender. The application opportunities for this creative are endless, from personalized offers based on gender, age, and emotions to on-spot beauty recommendations and health risk assessments. This advertisement suits healthcare, skincare, cosmetic brands, beauty and fashion, entertainment, and more.

Would you like to know which celebrity has a similar smile to you? This smile recognition creative analyzes smiles, comparing them with celebrities of the same gender and revealing estimated age.

Another outstanding release at Adello is the #ReadyPlayMe. In fact, audio in marketing has been a big trend in recent years. Still, many companies underestimate this feature and its potential value. To attract people to specific products, for instance, music streaming services, concerts, festivals, or album promotions, it requires to include audio in its campaign.

Sneak a preview of the music festival into the ad creative like the Thunerseespiele open-air musical featuring its play.

Anna Pak, Head of Marketing at Adello:

“At Adello, we believe that exceptional advertisement is based on human emotions, interaction, and behavior. With our patented AdCTRL™ technology, we accurately predict and identify the relevant audience without relying on 3rd party cookies and serve them with interactive creatives that evoke emotions. How do you want the user to feel when seeing your ads? We can make them feel proud when they smile, inspired or nostalgic when listening to your tracks, or curious and excited when playing a quiz game. Our proprietary technology analyzes user interaction with creatives to provide advertisers additional data on audience behavior. Stop showing your audience static pictures. Use AI and creativity to show that you care about them.”

Adello is constantly developing new creative ideas to serve advertisers in the DACH region, the US, the UK, and Southeast Asia. Follow us for more insights and marketing updates.

A hard-to-swallow pill for all professionals is that technologies will always outpace skills. And this is quite unfair: imagine mastering the skill for years, and then suddenly new technology appears and performs your tasks quicker, better, and more accurately. This would destroy you as a professional, your hard work, and many years of experience.

And now, many professions in the marketing and advertisement field, whose work is connected to creativity, are under threat. Today AI can perform certain creative tasks at a very advanced level. These are several examples of what is happening in the industry right now:

DALL-E 2 x Cosmopolitan

Are AI algorithms smart enough to generate creative assets that will be indistinguishable from man-made ones?

DALL-E is an AI software that creates images on request. Many of you have probably tried on DALL-E Mini to create funny pictures. However, recently DALL-E 2 was released. The software is able to perform more sophisticated tasks by generating accurate, realistic high-resolution pictures.

Cosmopolitan unveiled the first AI-generated magazine cover by the DALL-E 2. Artificial intelligence created images based on text queries. In just 20 seconds, the neural network produced pictures to a request for “A strong female president astronaut warrior walking on the planet Mars, digital art synth-wave.” The result looks great!

Cosmopolitan AI cover

Zalando

One of the typical routines for the fashion brand is creating a lookbook for the customers. For that, they need to hire a photographer, rent a space, install the lightning, find models, make-up masters, and stylists who will pick the dress for each model, etc. Now all those involved in that process can go on unpaid vacation due to AI replacement.

Zalando researchers found a solution how to facilitate their content generation process. One of their recent research papers suggests a new AI-driven digital outfit recommendation tool can produce high-resolution images of outlooks based on customer preferences, thus increasing an average basket size by almost 40%.

Pencil

All these years, marketers and advertisers have been dreaming about this tool, and here it is: ad creative generator - Pencil.

With Pencil, customers can create different kinds of advertisement creatives, from static banners to videos. Algorithms generate new ad banners based on the input of branding and keywords. AI needs less than 1 minute to demonstrate the result! Users would only need to choose the best one from the different options.

Now, there is no need to wait days or weeks for the creative delivery by the agency. Pencil will write, copy, edit video and apply best-practice templates and animation.

And just like that, AI penetrated different creative spheres in the marketing and ad industry. Picture this: Algorithms will help reduce the amount of routine creative tasks that do not require extraordinary skills, thus optimizing the expenses of marketing teams. They will also free up some time for talents to do what they can do best – create! A healthy life-work balance and more time to focus on exciting projects will inspire your team to deliver results with a meaningful impact.

So, what is the future of creative professions?

No time to panic

When you analyze the trend even more sorrowfully, you can find even more reasons why AI won’t replace creative people (at least in the near future):

Adaption is not fast

Often the adoption of new technologies is slow and can last for decades. Even though AI that generates creative assets seems very promising, brands will not rush to obtain these innovative solutions. Instead, many will prefer to continue work as they used to and give preference to talented people, not computers. Brand trust their many-years-experience of working with people, and they are not ready yet to switch completely.

Remember the adaption of remote work? The ability to work at a distance results from technological breakthroughs and the appearance of the high-speed Internet. However, companies didn’t want to change their working habits for years, finding endless excuses, even though remote and hybrid work has a range of benefits. And only an acute need for distancing during Covid-19 forced the companies to give remote work a chance. And this method proved to be working. Nevertheless, some large companies, such as Tesla, still advocate only-office-work.

Technologies are still not perfect

Even though AI tools can optimize and speed up some tasks, these technologies still have certain biases and limitations. That is why there are still aspects that can be done only by humans.

However, keep in mind that AI learns fast. This is an example of how This Person Does Not Exist AI learned to generate better pictures of faces in just a few years.

AI is not fully automated

No AI tool is fully automated for a moment. There are always people behind the algorithms giving commands, setting up AI, feeding data, and bug-fixing. So, the first link of this chain will always be a human.

Professional upgrade

Now, imagine the worst-case scenario: People related to creative work are losing their jobs due to AI replacement. Nevertheless, this would not mean the end of their careers. Creativity is different from learning math formulas. Creative thinking should be constantly improved. Therefore, people can still perform more complex creative tasks, run quality control of AI-created art, feed it with data on trends and social limitations, etc. There will also be a growing need for soft skills development. Spending more time on soft skills development and new experience, yesterday’s designer/copywriter may become a creative manager with strong leadership and communication skills to improve customer experience.

Furthermore, there will always be a demand for professionals that have unique creative styles and whose artistic signature would be a plus for the company.

Tool, not a replacement

Creativity has been on the verge of extinction sincebeginning of the 20th century. During this time, photography obtained its popularity. So did the idea that there is no longer a need for an artist because photographers can take pictures instantly. Did the artists disappear, and all museums got closed? Instead, the art and creative work have changed: The new schools, genres, and directions appeared that opposed realism. Later, the hand-drawn ad posters were replaced with the ones that were created with software and digitally printed. Again, photographers have not disappeared, they have adapted. And summing up previous arguments, it is important to highlight that AI algorithms in the scope of creative work are supposed to be just a tool, not a replacement.


Designing ad creatives from scratch is not always easy, and it can be expensive too. Luckily, there are online platforms out there that can help you create a new design with fewer efforts from your own and let you spare money.

Some of them offer also a free version or demo, with of course limited content/stock images and features. This enables you to get to know the platform better and see if it is the right one for your needs.

We listed 6 ad creative design platforms that help your ad campaign to succeed.

Canva

Even the free plan of Canva offers some stock templates, pictures, videos, and graphs to put in different creative formats. It can be for example a social media post or story, or a web banner. You can also upload your own picture if you prefer. The results could be static ad banners, GIFs or short videos, good for example for Instagram ads.

Experience level: Middle.

Time consumption: Middle.

Canva

Adello.Direct

Adello.Direct gives you the opportunity to upload your pictures or videos and shape them into a rich media ad creative design for mobile advertising. It has a wide range of unique engaging creatives from swipe cube, flip card, scratch card, feel ad, different types of sliders, etc. Once your creative is ready, you can let run the campaign in a couple of clicks.

Rich media creative is the best attention grabber for mobile web and app advertising. Your audience will not scroll away.

Experience level: Low.

Time consumption: Low.

Adello.Direct

Design Wizard

With this platform, you can easily create videos and static ads. You are also free to upload your pictures, logos, fonts, or you can choose stock images, videos, illustrations, and graphics from its library. Of course, they also have simple advertising templates you can modify. Works best for Facebook ads.

Experience level: Low.

Time consumption: Middle.

Design Wizard

CorelDraw

This graphic design software offers different products, divided into “Illustration & Design”, “Technical Graphics”, “Licensing & Education”. It goes from illustration, layout, and photo editing to 2D drafting and 3D design. You can download the app for free for Windows and Mac or pay and download the software directly from their site. The perfect tool for cross-channel campaigns, including out-of-home.

Experience level: High.

Time consumption: High.

CorelDraw

Adobe Spark

Adobe offers this free tool for online image and video editing. If you would like to use a pro version, then you use Lightroom CC or Photoshop CC. Registration is required here too. It is a great tool for outdoor marketing, social media, and email campaigns.

Experience level: Middle.

Time consumption: Middle.

Adobe Spark

Adobe in Design 

With In Design you have an immersive design experience with different formats. You can create animations, slideshows, interactive PDFs, eBooks, or traditional marketing collaterals like posters, brochures, and flyers.

Experience level: High.

Time consumption: High.

Adobe InDesign

Are you ready to boost your campaign with these platforms? 😉

If you want to learn more about the latest tech trends for ad creatives check out our creative gallery.

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