Mobile Advertising That Reaches the Right Audience
Adello's mobile DSP platform combines programmatic ad buying, cookieless targeting, and interactive ad formats. One managed service. Full campaign control.
Mobile advertising is where audiences spend the most time. Over 80% of web traffic comes from mobile devices. In-app advertising platforms reach users during high-attention moments — inside the apps they use daily.
Adello's programmatic mobile ads combine geo-targeting, audience segmentation, and interactive ad creatives to deliver campaigns that perform. Whether you're running brand awareness or driving conversions, mobile is the channel where cost efficiency and audience precision meet.
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Geo-Targeting & Hyper-Local
Geolocation mobile marketing at its most precise. Target users by country, city, zip code, or a custom radius around a specific point. Reach audiences right where they are.
Demographic Targeting
Filter by age, gender, and household income. Adello delivers your mobile ads to the user segments that match your buyer profile — reducing waste impressions.
Audience Class Segments
Adello's proprietary audience segmentation product. Behavioral clusters built from in-app data: Music, Travel, Luxury, Parents, Sport, Automotive, and more.
Cookieless Advertising
All targeting runs without third-party cookies. Adello's cookieless advertising solutions use contextual signals and first-party data patterns. Fully privacy-compliant.
Technographic Targeting
Target by device type, OS, carrier, or connection. Running an iOS-only app campaign? Adello makes sure only eligible users see your ads.
Retargeting
Cookieless retargeting that re-engages users who have interacted with your brand. Increase conversion rates by staying present across the mobile journey.
Tourist & Expat Targeting
Detect and target tourists visiting a market, or expats who recently relocated. Ideal for telco, insurance, hospitality, and local service campaigns.
Contextual Targeting
Adello's contextual advertising services place ads based on the content a user is consuming. Content-level analysis — no user profiles needed.
Carrier & Carrier Switch
Target users by mobile carrier. Detect carrier switches to win back churned customers or acquire new ones at the exact moment they change providers.
Define Goals
Brand awareness, app installs, conversions, or store visits. You set the campaign objective and target audience.
DSP Processes
Adello's mobile DSP platform evaluates millions of ad impressions in real time. AI selects the best placements based on your audience definition and budget.
Ads Served
Your programmatic mobile ads appear across premium in-app inventory — on whitelisted, brand-safe publishers worldwide.
Optimize
Self-learning algorithms continuously optimize. Every impression, click, and conversion feeds back into the system to improve performance over time.
Rich Media & Interactive Ads
Swipe Cubes, Peel Ads, 360° Panoramas, Scratch Cards, Flip Cards, and more. Users interact directly with your ad — swipe, tap, tilt, peel. Engagement rates that static banners can't match.
- 30+ interactive ad formats available
- Swipe Cube, Peel, Scratch Card, Shatter, Curtain
- 360° VR and gyroscope-enabled creatives
- Custom ad development for specific campaign needs
Mobile Video & CTV Advertising
Programmatic video advertising across mobile and connected TV. PXLSTRM-powered contextual targeting available on YouTube, TikTok, and Pinterest. Video ads reach users in high-attention viewing moments.
- In-app video, pre-roll, mid-roll, rewarded video
- Connected TV advertising platforms supported
- PXLSTRM contextual targeting for YouTube and TikTok
- Programmatic video ads with self-learning optimization
Ad Extensions & Couponing
Extend your mobile ads with actionable elements. Click-to-Map directs users to your store. Click-to-Calendar adds your event. Mobile couponing drives in-store traffic with trackable coupon downloads.
- Click2Map, Click2WhatsApp, Click2Calendar
- Mobile couponing (Engage Pass) with download tracking
- Deep linking to app stores and in-app content
- Dynamic creative optimization per audience segment
65% of programmatic inventory is fraudulent or misclassified. Adello's machine learning eliminates invalid traffic pre-bid. Your ads only run on whitelisted, verified inventory.
- ✓ Pre-bid fraud detection powered by machine learning
- ✓ Whitelisted inventory only — algorithmically vetted
- ✓ Real-time content analysis with 1,000+ keyword filters
- ✓ Click fraud, data fraud, and viewability scanning
- ✓ Cross-validation to detect misrepresented geo and gender data
- ✓ AdCTRL fraud detection across every campaign
Ready to Run Mobile Advertising That Performs?
Whether you need programmatic advertising services, cookieless solutions, or interactive ad creatives — Adello manages the full campaign lifecycle. Tell us your goals.