There is one marketing tool that was first mentioned around the 19th century but has always been part of human life since the advent of speech. It creates an image, and emotional connections, differentiates the brand, and builds identity and trust. And what’s more important, it still exists, thrives, and is actively used in modern marketing. Many of you have already guessed that this tool is storytelling.

Throughout history, we witnessed how real magic appears when storytelling meets technology: through the first print, cinema, and now with immersiveness tools, such as VR, AR, and MR. The last ones have truly brought how stories are told to the next level. Brands now leverage these technologies to create more engaging, interactive, and personalized narratives, which help to form brand perception and make an impact. 

Our honored interview guest is Isabelle Hen-Wollmarker. She works as a Marketing, media, and innovation expert, and is a former head of Red Bull Media World & Immersive Experiences. We took an interview where she shared her opinion on how immersive technologies make a difference, impact brand perception, and serve as an instrument for marketing storytelling.