1. Define overall Mobile Marketing goals
Define your campaign goal. Is it brand awareness, do you want to drive traffic for a new app you will be launching or do you want to boost sales? The overall marketing goal you have to set first.
2. Define your target audience
After establishing what you want to achieve, the next important thing to decide is who will you be targeting with this campaign? What interest does your targeted group have (are they sports enthusiasts or do they love cars)?
In-App advertisement will show relevant campaigns to interest groups based on the installed Apps a user has on his/her mobile device, so it is important to know what they like.
3. Choose the right format for your creative Ad Unit
This strongly corelates to your overall campaign goal. Engaging Ad Unit formats such as our Peel Creative or the Swipe Cube will aim for user engagement. By interacting with the Ad Unit you will have a higher chance of a user engaging with your ad and get better results a click-through rate. Static Ad Unit formats such as a banner Ad Unit will serve the purpose of branding. In this case, it will be important to create meaningful messages and concentrate on colours and design of the banner.