In order to stay competitive, companies need to own a data-driven business strategy. In this edition of Adello Magazine, Kate Strachnyi, Founder of DATAcated and DATAcated Academy, will share some insights on why data is important and how to empower your business strategy with data storytelling.

In advertising, data can tell us if a creative was successful, and how people react and interact with it, enabling the marketer to discover new behavioral patterns. Adello’s focus of the month will be on translating creativity into data, by learning how to read and understand heatmaps.