1) certain types of cryptocurrency.

2) asset or economic good.

3) an object (in software or in hardware) that represents the right to perform some operation.

Publishers buying additional traffic to charge more for the ad placement. Unfortunately, the biggest part of the traffic may come from third-party websites full of bot traffic.

The amount of visits a user pays to a website.

A statement that testifies the benefits received from the product or service, usually made by a customer or celebrity.

An advertisement that targets a certain subsection of the market, based on demographics.

Slogan or phrase containing the most important information an advertiser would like to communicate.