Due to the strong growth in sales in the first quarter, Adello hired another employee.

Ana Cecilia Bravo Lopez is the fourth person to join the team this year. She studied marketing in
in Karlsruhe. With her passion for data analysis and digital marketing, she is the ideal candidate for the Big Data company.

Cecilia Bravo on her new position: "I like data. What fascinates me about Adello is the combination of technology and behavioral patterns to achieve better results. By making the decision regarding the company, the dynamic, young team was also very important to me. I hope to learn a lot and contribute to make digital marketing even better."

We still have open positions in the areas of:

Contact
anja.prosch@adello.com

About Adello
Adello analyzes human behavior in real-time and combines it with fully automated, self-learning
technology for maximum mobile marketing ROI. Global market research agency Technavio ranks our technology, which is protected by various patents and winner of nearly 20 awards, among the top 16 in Big Data worldwide.

Since 2022, the company has been refocusing on emerging Metaverse technologies Blockchain, Gaming,
Crypto/NFT. Adello has among its customers hundreds of the world's leading brands and agencies such as BMW, Clear Channel, GroupM, McDonald's, SBB, and UBS. Adello operates offices in Europe, Asia, North America, and is a Swisscom Ventures portfolio company.

After the successful event in February on the topic of Metaverse and changing the company focus,
Adello decided to straighten its team in the Zurich office. The goal of such expansion is to drive technological innovation in the company in the coming years.

Konstantin "Excalibur" Pak joined Adello as an associate in January. He is focusing on Metaverse/Gaming/NFT.

Mike Saladin joined the team in March as an associate with a focus on business development/blockchain/crypto/NFT. Mike Saladin on his motivation to join Adello:

"For me, blockchain is one of the most exciting new technologies. In my previous job in investment management, innovation was not the main focus. What I like about Adello is the forward-thinking vision, the positive energy, the young, international team, and the continuous evaluation of new technologies in our own "Lab51". The fact that I can work here on a topic that is important to me is a perfect fit. I'm looking forward to seeing what we can achieve together in the coming months and years."

Cristian joined our team in March as well. He is an Associate with a focus on Business Development/Social Media/and Metaverse.

We still have open positions in the areas of:

Contact
anja.prosch@adello.com

About Adello
Adello analyzes human behavior in real-time and combines it with fully automated, self-learning
technology for maximum mobile marketing ROI. Global market research agency Technavio ranks our technology, which is protected by various patents and winner of nearly 20 awards, among the top 16 in Big Data worldwide.

Since 2022, the company has been refocusing on emerging Metaverse technologies Blockchain, Gaming,
Crypto/NFT. Adello has among its customers hundreds of the world's leading brands and agencies such as BMW, Clear Channel, GroupM, McDonald's, SBB, and UBS. Adello operates offices in Europe, Asia, North America, and is a Swisscom Ventures portfolio company.

If you want to keep doing successful marketing in 2021 and beyond, you should not ignore the digital transformation and the tech tools emerging new marketing trends. It is important to ensure that your employees have the skills required by proposing ongoing training and refreshers for them. This way, everyone in the marketing team will be on the same page and ready to boost your business in the digital era.

💡Want more marketing insights like this?

Stay ahead with the latest trends, tips, and news — straight from Adello.

Here we made a list of the most important marketing skills for 2021 and the future:

SEO & SEM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are essential for your business. SEO can ensure that you are seen at the right time by the right audience, increasing the possibilities for your product to be sold. With SEM, you can increase the visibility of your website on search engines. Both concepts are constantly evolving, and you also need to keep yourself up to date with the features of the biggest search engines like Google, Bing, etc.

Content marketing

Storytelling is one of the pillars of marketing. In the digital era, writing skills are applied in emails, social media, blog articles, websites, and ads. Do not forget always to make sure that the content is also relevant to your target audience.

Data analytics

In the previous edition of Adello Magazine featuring Kate Strachnyi, we have discussed the importance of a data-driven business strategy. Data analytics helps better understand the targeted audience, the efficacy of marketing strategy, and measure marketing KPIs. Based on that, you can see where improvements are needed and what strategies worked best.

These are the Skills your Marketing Team Needs

Technical skills

To know certain tools and software that can help you with, e.g., SEO, SEM, data analytics, etc., is a great advantage against your competitors. Most of them can also take away repetitive tasks so that your employees can manage their time more efficiently and concentrate on other important assignments too.

Know-how in digital advertising

Your employees need to be familiar with digital advertising. It is essential to know what kind of online channels are better for a certain product and what kind of advertising formats are out there. Just think about some interactive ad creatives like VR, AR filters, swipe cubes, or scratch cards, which are successful social media and mobile advertising features. You can look at our creative gallery if you would like to try out some of them!

Social media

Nowadays, it is a must to know what kind of social media are out there and how they work, especially if you aim to reach out to younger generations like GenZ and Millennials. A social media strategy can also help you interact more with your audience and better understand customer needs.

Digital marketing is constantly evolving, and your marketing team needs to own the skills we listed before to succeed. In case you need support about mobile advertising and social media, do not hesitate to contact us 😉