Patented AI AdTech,
Swiss-Engineered
Every layer of Adello's platform — infrastructure, data management, machine learning, bidder, and ad server — was engineered in-house in Zürich. Full data control, no black boxes, optimization at the individual impression level.
Adello Technology Timeline
From Switzerland's first mobile ad network to a full AI-powered omnichannel platform — every milestone built in-house.
What's Inside AdCTRL
Every component built in-house. No third-party dependencies, no black boxes — full visibility into every decision the system makes.
Deep Learning Engine
Patented algorithms predicting conversion probability per individual impression. Updates with every data point across all campaigns simultaneously.
User Index
Proprietary audience profiling using device, location, demographics, and interest signals. No third-party cookies required.
AdCTRL™ Defender
Pre-bid invalid traffic elimination. All managed campaigns run through Defender — blocking fraud before any bid is submitted.
ViewCTRL
Guaranteed IAB-compliant viewable mobile ads (vCPM). Confirmed viewability on every placement — not statistical estimates.
PXLSTRM
AI contextual video targeting. Reads video content, dialogue, and objects to match ads — no behavioral tracking, no cookies.
Privately
KJM-certified on-device age verification for regulated ad categories. Under one second, nothing stored or transmitted.
Why Standard Programmatic Falls Short
Traditional DSPs buy audience groups averaged together, optimized by a human once a week. Adello evaluates each impression individually, in milliseconds, fully automated. That gap compounds with every campaign.
From Bid Request to Conversion
Every Adello campaign follows the same automated cycle — repeating millions of times per day, improving with each iteration.
Impression Arrives
A bid request from an ad exchange — device type, geo, publisher, and page context all included.
Data Enrichment
Enriched in real time with first-party and behavioral signals from Adello's proprietary User Index.
Conversion Predicted
The deep learning model scores this impression against all prior campaign history. A probability is generated.
Bid or Pass
If the score clears the threshold — bid placed. If not — passed. Fully automated, no human in the loop.
Model Updated
The outcome feeds back immediately. Every campaign that follows starts smarter because of this one.
Three-Stage Fraud Prevention Process
Applied to every managed campaign. Adello's system continuously cross-validates data using over 20 suspicious patterns — from dwell-time anomalies and geo inconsistencies to domain spoofing and data center reverse identification. Invalid traffic is blocked pre-bid, before any spend is made.
Automatic Keyword Filter
All new traffic and publishers scanned by keyword classification. Approximately 90% of invalid or unsafe traffic eliminated before any human review takes place.
Continuous Manual Whitelisting
Publishers passing the automatic filter are reviewed by Adello's operations team before being approved for live campaigns — maintained as a continuous process, not a one-time setup.
Post-Campaign Analysis + Sampling
Automated analysis and manual sampling run after every campaign. Results feed directly back into the filter and whitelist — improving accuracy for every campaign that follows.
Bottom: Normal click distribution — organic user behaviour.
Raw Exchange Data Is Unreliable
According to exchange and publisher data, approximately 3 million unique devices appear to be simultaneously on the exact same geo location — a physical impossibility that signals corrupted or spoofed geo signals. Adello cross-validates every lat/lon coordinate against Reverse-IP Lookup and device-level data, reaching geo precision that is industry-leading. The result: location targeting that reflects where a user actually is, not where a broken signal says they are.
Reverse-IP Lookup + Lat/Lon cross-validation removes ~3M phantom device clusters from raw exchange data before a single bid is placed.
Bottom: Adello-corrected geo targeting — validated lat/lon distribution across Switzerland.
Every Campaign Gets Smarter Than the Last
Adello carries learning forward across every campaign you run. The longer the relationship, the better the performance.
