Adello white

The Metaverse is coming, the team is growing: Adello is sure that the first phase of the Metaverse will be in the area of personalization.

Adello team is getting further strengthening with Dolma Memmishofer, who has already gained experience in the media sector at Mediaeffects and Promotion Tools, and Victor Huber, who used to work in VR.

RTFKT avatar
Huber's Avatar - a good NFT investment

Memmishofer will be involved in business development and marketing, while Huber will take up the topic of virtual clothing/personalization of avatars on the different platforms. Due to his VR experience and interest in Metaverse projects, he has already been able to successfully sell virtual clothing as NFT.

Adello team
Ready for work!

Contact: anja.prosch@adello.com

About Adello

Adello analyses human behavior in real time and combines this with fully automated, self-learning technology for maximum mobile marketing ROI. Global market research agency Technavio ranks the technology, which is protected by various patents and has won nearly 20 awards, among the top 16 in Big Data worldwide.

Since 2022, the company has refocused on the emerging Metaverse technologies Blockchain, Gaming, Crypto/NFT. Its satisfied customers include hundreds of the world's leading brands and agencies such as BMW, Clear Channel, GroupM, McDonald's, SBB and UBS. Adello operates offices in Europe, Asia and North America. The Metaverse is a key focus of the company. Adello is a Swisscom Ventures portfolio company.


Recently, more and more Web 3.0 enthusiasts called us out to join their Discord chat. Discord is another instant messaging social platform that appeared in 2015 specifically for the gaming community but suddenly obtained its popularity now in 2022 within the new internet generation development. What’s so special about this messenger, and why did it gain its significance for Web 3.0?

Characteristics of the messenger

Before we dive into the history of Discord’s appearance, let’s glance at its characteristics.

The messenger has a mobile, desktop, and browser version. The push-to-talk mode works only if the browser tab with the application is active.

There is an option of creating public and private chats to exchange text messages. Apart from that, Discord users can arrange voice and video conferences by configuring the communication channel and working on the principle of push-to-talk. In 2017 Discord added screen sharing and integrations with Twitch, Spotify, and Xbox Live as some of the features.

In Discord, the users can also attach files and media limited to 8 MB and links with a preview for some web pages. To send the file of a bigger size, a subscription to Discord Nitro must be purchased. That’s also Discord’s largest source of revenue stream.

The messenger has flexible interface settings. The users can install different themes and add-ons to expand the functionality. It is also possible to format not only the text in messages or servers but to change the nickname fonts using special services based on Unicode symbols.

Based on the listed features, it may seem that this messenger does not have any features that would distinguish Discord from other software of this kind. However, users like to engage with this platform for different reasons. To understand why Discord gained popularity so fast, let’s take a look at the history of the messenger.

How it all started

Discord is listed as “Chat for Gamers” in most app stores. Indeed, initially, Discord was designed by gamers, for gamers, and has everything players need down to the smallest detail. For example, it consumes a minimum of resources and does not even automatically launch gifs (mini-rollers), so that the game does not slow down. Even Discord’s advertising slogan was utterly straightforward: “It’s time to abandon Skype and TeamSpeak” (referring to the other platforms that gamers used in the past). This led to the fact that the service has been popularized by e-sports players, including Twitch.tv users and gaming communities.

Unsurprisingly, the Covid-19 pandemic helped Discord to become even more popular, and this time not only among gamers. Even some schools, businesses, and trading communities chose Discord as a service for online communication. Thus, Discord gained a larger audience with diverse interests that crowded the platform. In 2017, it had 45 million users; in 2018 - 130 million; in 2019 - 250 million; in 2020 - 300 million; and in 2021 - 350 million. Not only userbase has increased, but also daily time spent on the platform.

Jason Citron, the creator of Discord, was surprised to find out that a third of platform users have nothing to do with games. Now Discord is refocusing from gamers to a mass audience to compete with Microsoft Teams and Slack. That is why the messenger has been redesigned.

So why did users choose this new and previously unknown platform? We already have a bunch of different established communication platforms that offer pretty much the same features as Discord. So what’s the secret?


It’s all about community

“Imagine a place...where you can belong to a school club, a gaming group, or a worldwide art community. Where just you and a handful of friends can spend time together. A place that makes it easy to talk every day and hang out more often.” - you see this quote firstwhen you visit the official Discord website. Citron himself saw the future of the service as something like a bar from Cheers (TV show): “A place where everybody knows your name. A place where you can be with your friends, talk, and share as much as you want.”

Discord creates this cozy virtual place where the users can have a feeling of belonging. In other words, Discord is about community. It allows users to create an invite-only home for their friends or group, a place where they can talk, hang out with friends, and just have fun. it’s like walking into a room with friends, plopping down on the couch, and casually asking: “What’s up?”

Discord and Web 3.0

And now, we approach the main question: Why is Discord so important for Web 3.0? The answer derives from the idea described above - the platform managed to gather people in the communities.

In our previous article, we wrote about the strong influential role community plays when it comes to selling NFTs. In fact, the community is a decisive factor for NFTs, since its size determines the number of requests from users and buyers in the market of operations. The larger the community, the more people are willing to buy NFTs. Discord, in its turn, is a great tool for creating communities: A group of people establishes a community with common interests to spend time together beyond any location boundaries. Once the community members develop a really strong bond, they can be converted into potential NFT buyers.

But it’s not only about NFT. Discord is often used as the main platform by most DeFi and NFTs projects and plays a vital role in their ecosystem. Sandbox, Star Atlas, Somnium Space, and many others have an official server to communicate with their community.

Also, in Discord, users can interact directly with important figures, such as CEOs, game developers, and artists, about innovations, fashion, and technologies, like NFT, blockchain, crypto, metaverse, and other Web 3.0 topics. Users get verified and reliable news, opinions, and insights from the different Web 3.0 fields.

Discord privacy policy

Just before discord installation, one would like to know how safe is Discord in terms of Privacy and Data storage. Here is Discord’s privacy policy shortly.

Just like other platforms, Discord collects certain private information from users that allows them to create a personal account, provide platform services, enforce obligations to users, and comply with legal requirements.

Discord retains information for as long as the user has an active Discord account. Some information can be removed directly from the services. Discord may also retain information for a specified period of time for certain purposes, typically in case of an open dispute between the company and a user.

Users can restrict the collection of certain data. Discord claims that all users are in control of how their information is used and can directly edit or delete information.

Users from European Union can be ensured that the GDPR grants them the following rights:

Discord is a great alternative to other programs for communication. It has a lot of advantages and a simple and intuitive interface. That’s incredible how fast Discord gained its audience and became a place where people can share their interests, find companions and learn more about the Web 3.0 world. Use it or not – the decision is yours 😉.

Initially, NFT was designed with exclusively good intentions. Non-fungible tokens were supposed to help artists monetize and sell their artworks without a buying agent. And if initially, NFT seemed to be a new step in the development of digital art, today, unfortunately, the NFT phenomenon is increasingly being associated with a “bubble”. The unpleasant truth is that the NFT market is filled with scammers and fraudsters, which are harmful both to artists and buyers.

NFT still remains an unknown field for many, and this fear is understandable. Indeed, the development of Web 3.0 is bridging for users not only a better Internet of the future but also room for fraud and scam schemes. Nevertheless, it’s important to remember that it’s not the fault of NFT invention but cybercriminals. It’s like blaming the cars for the accidents on the roads. In fact, when something new becomes extremely popular, like decentralized finance (DeFi) or the latest version of Web 3.0, there are always risks.

Types of NFT fraud

Instead of just being afraid, it would be more reasonable to be able to recognize the danger. Understanding the most common types of NFT fraud should help you to avoid it. Let’s look at the common scam schemes related to NFT:


One of the most unpleasant types of NFT fraud is pump-and-dumps. This is a manipulative scheme to raise the value of a cryptocurrency with a subsequent price collapse. Large asset owners artificially increase (“pump up”, “pump down”) their value to sell later as much as possible to small traders. As a result, the value of the asset goes down, and hence, investors lose money.

NFT scammers often use false information to raise the minimum price of the NFT (it is a representation of the lowest price of a commodity updated in real-time) that a potential buyer is interested in. If the scammers succeed, they sell their goods and leave buyers empty-handed. This type of scam is very common in Telegram or Discord. Be aware: sometimes, even celebrities and influencers can actively promote such tokens. If such a celebrity writes to you in your personal message with the offer, most probably, it is a fraudster.


The second type of scam is an “old-good” fishing scam, which aims to get the user’s identity information. Scammers can use fake pop-ups to link to perfectly normal and not suspicious-looking pages (such as your crypto wallet). This often works for newbies, as they find it difficult to make a transaction, and without thinking twice, they accept the offer to invest in NFT. That is how they fall into the scammers’ trap. After the user inserts their personal data, the information immediately falls into the criminals’ hands.

Bidding scams

This type of NFT scamhappens when someone tries to resell their own non-fungible token. When scammers achieve the highest bid, they switch out the cryptocurrency to one of lesser value.

Investor scams

Staying anonymous while selling or buying NFTs makes it easier to create investment scams. Criminals create a seemingly lucrative project for investment. Once scammers obtain the money, they disappear without a trace.

Copyright infringements

Another common NFT scam concerns intellectual property and copyright. For example, scammers simply take the artist’s work and turn it into an NFT. Buyers will think they are investing in original artwork and will bid high when, in fact, it is just worthless fiction.

The main problem with the NFT market now is that the platforms where artists (as well as scammers) post content for sale do not check the works for authenticity or establish copyright in any way. Theoretically, any user can collect pictures of different authors from the Internet and put them up for sale as a collection. Often, the illustrators are not even aware that their work is for sale; meanwhile, the scammers make money.


How to protect yourself from NFT fraud

Now, since we know the potential danger, the next step will be to learn several rules on how to protect yourself from the scam schemes:

Watch your information security carefully. Keep your keys safe and private. Never share cryptocurrency wallet information with anyone. And, obviously, don’t put your personal information into various unverified pop-up windows.

Create strong passwords. It sounds trivial, but creating strong passwords for NFT accounts and cryptocurrency wallets is essential.

Don’t click on questionable links. This can be fishing or a virus.

Follow the news. Scammers never sleep and come up with new ways to still money.

Check NFT sellers. Before purchasing NFT, take a look at the seller’s NFT marketplace account. They must have a blue check verification mark. Also, it will not be superfluous to have a glance at the seller’s social media accounts and online reviews.

Cross-check NFT prices. Before buying an NFT, look at the trading platforms (Axie Marketplace, Mintable, or OpenSea). Prices must be similar. If the NFT price seems much lower or higher than on legitimate trading platforms, most probably, it is a scam. It’s always better to use legit NFT exchange markets, such as OpenSea, Rarible, Mintable, Foundation, MakersPlace, and Axie Marketplace.

Know what you’re doing and why you’re doing it. For example, before you buy an NFT, it would be wise to look at the entire history of transactions on it. In addition, find the creator's contact information and make inquiries about them. If all transactions were made around the same specific date, that should obviously raise some suspicions.

Many may say that NFTs are nothing more than overpriced PNG files that are simply a scam. But there is also an opposite view: NFT opens new horizons for artists and art buyers. Obviously, there is always someone trying to gain from NFT scams. But don’t rush to make certain conclusions that all NFTs are scams. After all, when we make an important purchase outside the Internet, there is always the risk of meeting unscrupulous sellers, right?

Since NFT became quite popular, many brands have considered the idea of creating and selling NFT. And yet today, we see different companies, such as McDonald’s, Gucci, Coca-Cola, Adidas, Dolce & Gabanna, and even many other small startups, have already launched their tokens. “And if they could, why can’t we?” – would entrepreneurs who want to sell their first NFT ask themselves.

NFT as a marketing opportunity

Diving into the world of NFT, there are a lot of marketing techniques that can be applied both for B2C and B2B segments. Companies started to integrate NFTs into marketing campaigns, creating a hype around limited editions: what brand would not like an opportunity to make millions on limited editions? Of course, digital goods are not new at all. There are many examples in eSports, gaming, events, and digital retail.

But what about the opportunities for B2B brands? For example, organizations can turn custom or unique products, such as a research report (which might cost thousands of dollars), into NFTs, thereby pushing them beyond their former functional value. This also includes e-tickets, promo codes, and tokens. Tokenized access to gaining experience will no doubt gain more and more popularity.

In fact, selling NFTs plays several roles for the business. The two most obvious of them are marketing and sales. Nevertheless, there are also certain risks: will the NFT ever be sold? This thought can prevent entrepreneurs from launching NFT. However, the unsuccessful cases of creating company tokens can be caused simply because the business was not ready to sell NFTs and had a weak community around the brand.

Why do brands need a community to sell NFT

Marketing has always required building connections between potential customers and a brand. Building a brand community combines two necessary aspects of marketing: the “matching” people and good supply channels. The ability to foster a sense of unity can reinforce the brand in the minds of buyers.

Speaking about  Web 3.0 and marketing, many brands support the idea that the community emphasizes innovations and collaborations with brands. For instance, Discord claims to have a strong community. This messaging app was initially created for gamers and is now often referred to as the communication platform in Web 3.0. Even though Discord is not the best existing communication channel with poor UX and fraud, the app remains one of the most popular thanks to its community.

Community support for projects leads to digital views and digital purchases in both the primary and secondary markets. By creating a large, extraordinary, and unique community, you will make more people want to join it. One of the prominent examples is Bored Ape Yacht Club NFT. By owning Bored Ape NFT, members also get exclusive access to the Yacht Club, a members-only merchandise store, an exclusive Discord server, and IP address for commercial activations to sell images of their monkeys on t-shirts or TV shows and generate revenue from license fees. That is how creating unique exclusive features attracts new members to the community.

The next question is how to involve potential customers in the community? Traditional channels like email, social media, PR, and mobile advertisement still play a huge role in attracting new users and connecting them with other members, along with promoting the values of the community or brand.


Getting ready

Now is a good time to stop and ask yourself: does my brand have a strong community? If not, we urge you not to despair and not give up on launching NFT. Instead, you can undertake the following steps to prepare your business to launch non-fungible tokens.

Step 1. Strengthen the channels

As mentioned above, traditional channels are still extremely important for Web 3.0 activities. The critical role plays the unique and relevant content, which stimulates the audience to engage in the social community. It will pave the path for the customers to buy NFT.

Step 2. Understand customer preferences

Traditional channels, such as email and social media, give direct access to current and potential customers. Building up a Web 3.0 community will depend on what your current customers are interested in. While NFT activation can highlight your brand to new potential customers, it’s not a magic pill that will help to expand the customer base.

Take time to understand your customers’ opinion on new technology and spot the moment if you see the rising interest. Try to observe and find out about your audience:

Knowing if your audience is ready for NFT will create a strong base for making your first token.

Step 3. Change the point of view

From now on, the idea of Web 3.0 should be mentioned in all of your digital strategy discussions. When you talk about your CRM, you have to think about NFT. What share will have NFT in your marketing strategy and how will it benefit the future in the long term perspective?

When you talk about KPIs, you have to consider which ones are best for you that can be carried over to the activations of the metaverse. Some platforms currently prohibit in-game purchases. Others have clunky settings. Some NFTs work well across platforms, and some don’t. These factors will affect your ability to effectively track and measure activation.

This new world of Web 3.0, while revolutionary in some ways, is also in many ways an evolution of the current state. Critical reflection on the tools you are already using that can be used to succeed in Web 3.0 is a concrete way to prepare for the future while keeping your current goals and objectives in mind.

Today we are reviewing the NFT game – Splinterlands. Splinterlands is a digital trading card game where every card is a collectible NFT. Originally built on Steem blockchain, it was moved to Hive blockchain in 2020. Each game battle takes only a few minutes. The game features daily quests, seasonal rewards every two weeks, guilds, a tournament system, and an in-game marketplace that includes secure card rentals.

NFT technology allows players to earn cards and tokens by playing. The cards are divided into two types: summoners and monsters. 

Monsters feature seven different types: fire, water, earth, life, death, dragon, and neutral. Each type belongs to a different element. 

Summoners determine the class of monsters, where a card of the monster can give a lot of information.



At the beginning of the game, the player chooses a summoner and then collects a card deck of monsters. The battles are automatic, hence, you don't choose the sequence, the game builds it according to its algorithm. Always remember that the first monster in the list will be on the first line.

Each monster has 3 types of attack: melee, ranged, and magic attack, as well as 3 types of stats: speed, armor, and health. Close combat means that the monster can only attack the target in first line, exceptions are abilities. Ranged means that the monster can only attack at range. There are some rules for melee and ranged combat. Damage can only be done if there is no armor or its destruction, and the opponent can dodge. The magical attack is ultimate, it can hit any line, it completely ignores armor, and it can't miss. Speed determines the order of the card's attack and increases the chance of dodging. Armor, on the other hand, dampens damage and doesn't allow you to deal damage. Health is the easiest if it reaches zero monster dies.

The game has a system of 6 leagues. Those include bronze, silver, gold, diamond, and champion. As you move to a higher league, the seasonal reward increases. Ranking and card strength are required for the transition. The rating is given when you win and taken away when you lose. Card strength, in its turn, depends on rarity, version, and card level. 


How To Earn By Playing Splinterlands

There are three tokens in the game: - Credits - In-game currency not withdrawable, used to buy packs of cards. You can buy for cryptocurrency.

 - Dark Energy Crystal (DEC)

 - In-game token for winning tournaments or quests, as well as being withdrawable.

 - Splintershards (SPS) is a control token given to holders of any assets in Splinterlands. 

There are different ways of earning. Those are, for instance:

- Renting cards. This option may appeal to players who rarely play or do not want to sell their cards. 

- Tournaments. If you are an active player, you can participate in tournaments, the prize fund may start from 1 dollar up to several thousand, and each tournament has its own rules. 

- Ranked games. If you don't want to take part in tournaments, you can just play in ranked games, so you'll gradually earn money. 

In general, the game can seem a bit boring at the beginning because of limited card selections. However, if you play regularly, earning additional cards and increasing your ranks, the game becomes really engaging.

Due to the strong growth in sales in the first quarter, Adello hired another employee.

Ana Cecilia Bravo Lopez is the fourth person to join the team this year. She studied marketing in
in Karlsruhe. With her passion for data analysis and digital marketing, she is the ideal candidate for the Big Data company.

Cecilia Bravo on her new position: "I like data. What fascinates me about Adello is the combination of technology and behavioral patterns to achieve better results. By making the decision regarding the company, the dynamic, young team was also very important to me. I hope to learn a lot and contribute to make digital marketing even better."

We still have open positions in the areas of:


About Adello
Adello analyzes human behavior in real-time and combines it with fully automated, self-learning
technology for maximum mobile marketing ROI. Global market research agency Technavio ranks our technology, which is protected by various patents and winner of nearly 20 awards, among the top 16 in Big Data worldwide.

Since 2022, the company has been refocusing on emerging Metaverse technologies Blockchain, Gaming,
Crypto/NFT. Adello has among its customers hundreds of the world's leading brands and agencies such as BMW, Clear Channel, GroupM, McDonald's, SBB, and UBS. Adello operates offices in Europe, Asia, North America, and is a Swisscom Ventures portfolio company.

After the successful event in February on the topic of Metaverse and changing the company focus,
Adello decided to straighten its team in the Zurich office. The goal of such expansion is to drive technological innovation in the company in the coming years.

Konstantin "Excalibur" Pak joined Adello as an associate in January. He is focusing on Metaverse/Gaming/NFT.

Mike Saladin joined the team in March as an associate with a focus on business development/blockchain/crypto/NFT. Mike Saladin on his motivation to join Adello:

"For me, blockchain is one of the most exciting new technologies. In my previous job in investment management, innovation was not the main focus. What I like about Adello is the forward-thinking vision, the positive energy, the young, international team, and the continuous evaluation of new technologies in our own "Lab51". The fact that I can work here on a topic that is important to me is a perfect fit. I'm looking forward to seeing what we can achieve together in the coming months and years."

Cristian joined our team in March as well. He is an Associate with a focus on Business Development/Social Media/and Metaverse.

We still have open positions in the areas of:


About Adello
Adello analyzes human behavior in real-time and combines it with fully automated, self-learning
technology for maximum mobile marketing ROI. Global market research agency Technavio ranks our technology, which is protected by various patents and winner of nearly 20 awards, among the top 16 in Big Data worldwide.

Since 2022, the company has been refocusing on emerging Metaverse technologies Blockchain, Gaming,
Crypto/NFT. Adello has among its customers hundreds of the world's leading brands and agencies such as BMW, Clear Channel, GroupM, McDonald's, SBB, and UBS. Adello operates offices in Europe, Asia, North America, and is a Swisscom Ventures portfolio company.

Today on the agenda, is a game in which the dwarfs drink beer on a space station, and then go to crush the alien bugs along the way mining minerals. In this edition, we will review the blockchain game Deep Rock Galactic.

Deep Rock Galactic is a team-based First-person shooter in which you and your team have to descend into the massive cave system of the planet Hoxes 4. The new unique cave systems are constantly generated in the game.

There are four classes in the game. Engineer, Gunner, Driller, and Scout. Each of the classes has its own gameplay and equipment:


Engineer, a class supporter, with standard equipment has a shotgun, a 40 mm grenade launcher, a platform gun, and a turret. The essence of the engineer to help the team, to put a platform on steep cliffs, which scout could get Nitra, put the turret to keep the fire or shoot from a grenade launcher at a crowd of enemies or one big. Of other equipment, instead of a shotgun, he can take a submachine gun or a homing rifle. And instead of a grenade launcher, a cutter.


The gunner, almost the main shooting force, carries a machine gun, a revolver, a tether gun, and a shield generator. The gunslinger can do a lot of damage with the machine gun and revolver, pull ropes for the team across the chasm, and cover or sometimes even save the team with the shield generator. Other equipment includes, instead of a machine gun, an autocannon or a rocket launcher, and instead of a revolver a serial fire pistol.


Driller is similar to the Engineer Sapper but more independent. He has a flamethrower, a pistol, a C4 charge, and reinforced titanium drills in his equipment. The driller's main job is to dig or at least undermine the team's way through the rock, ignite, and control the bulk of the enemies. Of the other equipment, instead of a flamethrower, a cryo cannon, or a corrosive sludge pump. And instead of a gun a plasma gun.


Scout class carries an assault rifle, a double-barreled rifle cutter, a hook, and a flare gun. Must light the way of the team, as well as extract resources in inaccessible places. Of the other equipment, instead of the assault rifle, he can take a semi-automatic rifle or plasma carbine, and instead of the double-barreled pistol, a machine gun.

Each class weapon is upgradeable: The player can customize the weapon so it will suit the gamer’s style. Also, all classes have different types of grenades.

Adello Game Review: Deep Rock Galactic

The Aim

The aim of the game is to choose a job at the station and its complexity. The players have to carry out the primary and optional secondary tasks. The players need to destroy everything around in order to reach the task goal. According to developers, there is no same path to complete the mission.

The players can explore a network of procedurally generated cave systems, which are filled with enemies to fight and riches to collect.

It may seem that the game is boring and monotonous at first glance. However, there are 8 main and many secondary tasks that differ from each other.

The game also has perks. They are divided into passive and active perks. They can be

bought at the terminal in your room for stars, which are obtained for performing tasks in the same terminal.

The game is full of different skins. The players can obtain new skin by buying them in the store at the station, passing the battle, or finding them during missions.

Surprisingly, the game doesn’t have Go donate. Indeed, by donation, the gamers can buy only skins. Even Battle Pass is free, which allows the users to not think about how much money they have to invest to get new equipment.

Adello Game Review: Deep Rock Galactic

The game has remarkable mechanics - overclocking. Overclocking can be earned and obtained in different ways. The players can get them as a reward for completing one of the stages of the deep dive, as well as getting them as a reward for completing core hunting missions. Another way to acquire weapon overclocks is to get them as a reward for advancing in the forge. All overclocks can be selected in the equipment terminal, which is located on the first level of the spacecraft, right next to the mission terminal. The slot responsible for modifying overclocks is at the bottom of the modification table.

Unlike regular weapon modifications that need to be unlocked, the overclock slot is available from the start.

Before you can add overclocks to your weapon, the gamers first need to unlock at

least one additional modification for each level.

The overclocks alone are more than 30 per class, and each of them partially or completely changes the gameplay of the class. But the game doesn't dump them on you all at once.

To achieve this, gamers need to upgrade a dwarf. When players reach level 25 of the class they are given a task to upgrade. After completing, you can go to the memorial hall and get the promotion.

Those are only the basics of the game. The playing process is more interesting while gaming rather than on paper.

Make friends, have fun, and drink beer with them at Deep Rock Galactic.

Blockchain gaming is nothing new to the world of virtual currencies. It started with the breeding of cartoon cats and has grown into an entire industry offering various ways to make money through gameplay. Thetan Arena is one of the new players in the field of virtual entertainment using blockchain mechanics.

Thetan Arena is the first MOBA - multiplayer online battle arena game on the blockchain with the Play-to-Earn model. For example, such popular projects as Dota 2, League of Legends, and Brawl Stars belong to this genre. In this article, we will tell you more about the gameplay, as well as the tokenomics and mechanics of NFT.

Thetan Arena has completed beta testing and officially launched on November 27, 2021.

In Thetan Arena, players fight with each other, using the unique skills and abilities of the heroes.

What's remarkable is that you can play both on your mobile and PC. They work through one user account and synchronize with each other.

There are four game modes available in Thetan Arena:

Yellow and pink coins are given for level improvement and victory in battle. Green coins can only be bought. If you play a paid hero, you'll get extra yellow coins. Their number depends on the outcome of the game. Note, they are not paid for the free hero.

For each battle, the user has the opportunity to choose a hero. They have different skills and abilities that players can use to win. To earn cryptocurrency, it is necessary to play as special heroes, which can only be bought.

The main way to earn is to receive TNC tokens (yellow coins). The minimum threshold for withdrawal is 750 coins. They can be earned by:

After each match, paying heroes receive rewards in the form of THC tokens. You get six tokens for winning a team game, 2 for a draw, and 1 for losing.

Each hero has three skills in battle. One is tied to the hero himself and cannot be changed, while the others can be chosen before the battle begins. Below we tell you more about the heroes.


Each of the heroes has a unique ability: Rage. This is a special skill that cannot be changed. Each hero also has unique characteristics depending on its class or its role on the battlefield. There are three classes in total:

The Main Damage is the regular attacks, which can be carried out once every 3 seconds. A certain number of these attacks activates a combo, and all heroes can use it. Each has its own combo, but the assassin class does the most damage. Also, all heroes are divided into three levels of rareness:

There are three types of hero skins in the game: normal, rare, and mythical. This is the appearance of the hero. The level of rareness and type of skins determines the cost of the hero.

The reward depends not only on the results of the match but also on the rareness of the hero and his skin. You can get a maximum of 23.55 bonus THC tokens for winning a hero of legendary rareness and a mythical skin.

Heroes can be bought in the marketplace Thetan Arena or in the game under the tab "Shop". You can only sell a hero on the in-game marketplace.

NFT Tokenomics and Mechanics

The game has two of its own BEP-20 tokens - THG (TheTan Gem) and THC (TheTan Coin). Just like the game, they run on the Binance Smart Chain blockchain.

In the game, you earn and exchange THC. You can get them by participating in battles, quests, and in-game tournaments. When you complete quest tasks, you get Quest Points, in-game points that can be exchanged for THC.

The earned tokens can also be exchanged for other cryptocurrencies or simply sold.

You can also use THC to buy heroes and various items in the game. All heroes are NFT, which can be sold in the marketplace of the game.

Thetan Arena is gaining its popularity among the Play-To-Earn games. In our Adello Magazine, we will continue to observe the development of other metaverse games such as Thetan Arena and review them.

On 2.2.22, the leading Swiss mobile technology provider, Adello, streamed live the 28th industry event on METAVERSE via Linkedin and Youtube for the 180 registered industry professionals. The topic of the discussion was “Metaverse: Technological Gimmick or the Most Important Invention after Mobile?”

Thomas Hutter, CEO of Hutter Consult, was invited as a guest and a keynote speaker. In his presentation, Thomas disclosed from a critical point of view what challenges and opportunities could offer us the Metaverse in the near future.

What is Metaverse?

Thomas started his presentation by defining Metaverse in a quite extraordinary way: instead of Thomas, the virtual avatar has explained it:

“The Metaverse is a collective virtual space created by the convergence of virtual, augmented, and physical reality, physical persistence in virtual space, including the sum of all virtual worlds of augmented reality and the Internet.”

Thomas added that the Metaverse encompasses the digital world the same way as the physical one. At the same time, those worlds are interconnected, and the border between them is blurred. That is how the Metaverse allows us to enrich the physical world with new digital opportunities that wouldn’t be possible in reality.

Thomas shared that the concept of the Metaverse is not new. The notion of “Metaverse” was mentioned for the first time in the book “The Snow Crash” by Neal Stephenson, released in 1992. The actions in the book take place in a virtual reality, where people exist and interact with each other as their avatars.

Today some traits of the Metaverse can be presented in different online games where people play specific roles behind the virtual characters. Nevertheless, those games still cannot be considered the Metaverse. In fact, the Metaverse includes the interaction with the physical world, which most of the games don’t have yet.

The Metaverse obtained its popularity very quickly. That happened right after Mark Zuckerberg declared that Facebook’s main focus will be the Metaverse. This consequently created a range of different discussions and concerns if Meta (previously Facebook) will have a monopoly on the Metaverse.

Thomas Hutter ensures that there is no reason to suggest this. Different companies provide or will provide platforms for the Metaverse very soon. For example, Thomas pointed to Fortnight (a free-to-play battle royale game by Epic Games) and AltspaceVR (a social VR platform acquired by Microsoft), which plans to create a virtual working space.

However, according to Thomas, there is room for some concerns. For instance, Meta encompasses a significantly broad audience of 3 billion people by owning Facebook, Instagram, Whatsapp, and others. Moreover, Meta owns a subsidiary company Oculus. Oculus will provide the suitable equipment to enter the Metaverse, including a headset and sensor glove. Furthermore, there is no doubt that Meta has enough resources to invest in Metaverse R&D.

To draw a line and eliminate the misconception of what the Metaverse actually is, Thomas shared the 7 core attributes of the Metaverse described by Matthew Ball.

  1. The Metaverse is always live. It cannot be interrupted or paused, unlike computer games.
  2. The Metaverse happens in real-time.
  3. The Metaverse is unlimited. That means there are no boundaries for the users, and everyone can access it.
  4. The Metaverse is an ecosystem. This includes payment methods as well. It is expected that users can make purchases inside the Metaverse by using cryptocurrency.
  5. The Metaverse cannot exist only in virtual or physical reality. It unites the virtual and physical world and allows the users to interact inside them.
  6. The Metaverse allows the interoperability of data. That means that the digital objects in the Metaverse are fungible. It can be owned and exchanged.
  7. The Metaverse is diverse. The content of the Metaverse must be various and have different sides. That means it creates opportunities for different user experiences.
Facebook metaverse

Potential of the Metaverse

Revealing the core attributes of the Metaverse, Thomas continued with the discussion on how the Metaverse can serve people.

Social connections are one of them. The Metaverse could broaden the horizons in human communication and interaction. Thanks to the Metaverse, the geographical and linguistic borders will be erased.

Another important usage will be entertainment. The Metaverse will facilitate virtual activities in meta-reality, for example, concerts, movies, exhibitions, cultural events, and others.

Gaming is another important aspect. Transferring games into the Metaverse will invent new gaming experiences.

Sport has an excellent potential to be transferred in the Metaverse. It will transform sports and fitness activities, enriching them with gamification.

Thomas also mentioned that shopping could be changed within the Metaverse. In the Metaverse, buyers can discover a new range of various experiences that have never been available before.

Speaking about education, the students will be able to obtain a professional experience thanks to the virtual training in the meta-reality.

Another aspect that can be changed with Metaverse is professional life. Metaverse will help in arranging the business meeting in the virtual space.

How will Metaverse work

Metaverse is constituted from the different components that in their entirety create an entire ecosystem. Here are the components of the Metaverse ecosystem:

  1. Centralized and decentralized gateways. A centralized Metaverse is represented as a single entity that operates the entire network. In such a system, user actions are restricted within the set of controlled parameters. In a decentralized Metaverse, in its turn, users are free and can control everything.
  2. Avatars - the virtual image of a user.
  3. Payment system that will be presented as cryptocurrency.
  4. User Interface and Immersion.
  5. Social - the ability to intercommunicate with other users.
  6. Play-to-earn/ Play-to-collect - the ability to earn points/currency by playing.
  7. AI - some part of the Metaverse will be operated and optimized by artificial intelligence.
  8. AdTech and Marketing. Those aspects will penetrate the meta-reality and create new opportunities for the advertisement.
  9. Visualization and digital twin - reconstructing and cloning the real-world objects and systems to the Metaverse.
  10. Decentralized Infrastructure - in order for the metaverse to survive, it needs to be decentralized. Decentralized networks are built on blockchain. This approach ensures that there is no monolithic control. In fact, for the metaverse to survive, it requires to be open-source, interoperable and controlled by the community, not by a few people.
  11. Creators.

Foundation for the Metaverse development

Thomas described factors that have been undertaken in the past which led to the appearance of the Metaverse. One of them is Internet speed, which has increased enormously in the last several years.

Another factor is technological change and especially mobile phones. Today smartphones have a wide range of functionality that nobody could imagine 20 years ago. Thomas compared such a quick improvement of mobile devices to the possible future development of the Metaverse. For instance, VR sets are currently not designed yet for Metaverse usage. But those devices may be improved in a very short period of time.

There are already concepts that could help perceive virtual reality in a more convenient way, such as Google Glass and Oculus. Moreover, such concepts might have great potential to replace smartphones and become the next device-number-one.

Another tool that contributed to the Metaverse development is the brain interface. A brain–computer interface (BCI) is a device designed to exchange information between the brain and computer. In unidirectional interfaces, external devices include signals from the brain that can receive signals from the brain. Thanks to this device, thoughts can be read and interpreted.  

Metaverse adaption for the businesses

According to Thomas Hutter, the Metaverse can be an innovation jump in the digital field. Thanks to the Metaverse, it would be possible to start creating new experiences in different sectors that could benefit business development.

Moreover, new business and sales models could be developed. The goods and services will be changed. The Metaverse offers tremendous opportunities to sell digital objects and contents (for instance, courses and workshops).

At the same time, advertisements will move to a completely new level. New marketing opportunities will transform the whole industry and provide marketing methods that wouldn’t be possible in reality. The changes in marketing will bring new approaches to content personalization.

Furthermore, the new workplaces will be created in Metaverse, and the working environment could be changed correspondingly.

Then Thomas explained the challenges on the path to the Metaverse adaptation. He drew the audience’s attention to the history of the Internet. It has already been 20 years since the appearance of Web 1.0, and people still haven’t used it to its full potential. There are still poorly designed websites and UX/UI, slow Internet. The same problem appears with web 2.0. Today we are stepping into the Web 3.0 era, which users and businesses just began adopting. The inescapable truth is that for a moment, the majority of users still don’t understand the main concepts of Web 3.0.

Metaverse will combine the techniques and know-how from the Web 1.0, 2.0, and 3.0, VR, AR, and analog world. Moreover, it will include other aspects such as 3D, UI/UX, video, real-time, and many others. Furthermore, it will require resources such as labor, time, and money.

Thomas Hutter gave his recommendations on what businesses could do to pave the path of Metaverse adoption. In his opinion, business owners should learn the lessons from Web 1.0 adoption. Then it will be necessary to continue establishing and improving the knowledge of Web 2.0. Moreover, brands would have to observe how the future and Web 3.0 will develop. To adopt the Metaverse, businesses would have to analyze and decide in what direction of the Metaverse should they move. Once the direction is established, they would have to constitute the strategy of their further actions.

It is essential to start now and work from a long-term perspective. According to Thomas, the Metaverse will probably not develop as fast as expected. It will require years before the meta-world will firmly integrate into our daily life. Nevertheless, the first steps towards the Metaverse development have already been made, and those companies that become Metaverse pioneers will have great potential in the future.

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