AdTech Expert Wei Mung Rejoins Adello Malaysia

Kuala Lumpur, March 2026 — Adello, a leading AdTech company with patented AI technology and 17 years of operational history, announces the return of Cheong Wei Mung to its commercial team as Sales Consultant, based in Kuala Lumpur, Malaysia. Wei Mung previously worked with Adello and brings with her both institutional knowledge of the company's technology and established relationships in the Malaysian market.

Her background spans digital advertising and client services. Before rejoining Adello, she held a Client Services Associate role at Yahoo Malaysia — giving her early exposure to digital media operations and the regional advertising ecosystem at scale.

Her return is part of Adello's continued expansion across Southeast Asia. Over the past year, the APAC team has grown steadily — adding client-facing roles across key markets to meet rising demand from brands and agencies in the region.

Southeast Asia's mobile advertising market is projected to grow approximately 23% between 2023 and 2028, driven by smartphone penetration, rising digital ad spend, and increasing demand for contextual targeting. Malaysia, as a regional hub for digital commerce and media buying, sits at the center of that growth.

Wei Mung's focus will be on client acquisition and partnership development across the Malaysian market — supporting brands and agencies from initial evaluation through campaign execution.

Cheong Wei Mung said, "Coming back to Adello feels like the right move at the right time. The digital advertising landscape in Malaysia has matured significantly, and I'm excited to reconnect with clients and help them get real value from Adello's advanced technology."

About Adello Adello analyzes human behavior in real-time and combines it with fully automated, self-learning technology for mobile marketing performance, operating across Europe and APAC. The company's technology includes PXLSTRM for contextual video targeting and Privately for on-device age verification in regulated industries. Adello serves brands and agencies seeking measurable, privacy-compatible advertising outcomes.