Retail
9 articles in Retail
How Retailers Can Run Effective Easter Promotions in 2026
How Retailers Can Run Effective Easter Promotions in 2026
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Tobacco and Alcohol Advertising in Switzerland: A Canton-by-Canton Compliance Guide for Advertisers
Switzerland ranked 36th out of 37 European countries for tobacco advertising bans and 79th out of 80 countries on the Global Tobacco Industry Interference...
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Dynamic Product Placement: When Your Products Appear in Movies
A Bag of M&M's That Never Existed on Set Amazon Prime Video added a bag of M&M's to a bowl in Bosch. The catch?...
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Advertising Tobacco and Alcohol in DACH: Navigating Restricted Sector Regulations in Germany, Austria, and Switzerland
When Legal Products Become Invisible: The Advertising Paradox in Restricted Sectors Heavily regulated, restricted, and scrutinized—this is the reality for tobacco and alcohol brands...
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Why Brands Are Embracing Employee Content Creators (EGC)
Can you remember the last time you trusted an influencer's promotion? If your answer is ‘not recently,’ you’re not alone. At the same time,...
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ChatGPT Redefines Online Shopping With Its New Product Recommendation Feature
Last week, OpenAI announced the launch of its new shopping web tool for ChatGPT. According to their press release, this feature will improve the...
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Ready, Set, Sell: Black Friday is Coming!
It’s the beginning of November, and we are just on the threshold of one of the most anticipated events of the year, both for...
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Marketing for Gen Alpha: Summarizing the Razorfish’ Study Results
Recently, Razorfish, in collaboration with GWI, conducted an in-depth study exploring Generation Alpha. This research provides insights into the characteristics, attitudes, and needs of...
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How to Boost Retail Holiday Revenue with Geotargeted Ads
Can you believe that summer has already passed us by? With October approaching its end, it's time to start thinking about the upcoming holiday...
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